Core Insights - The article highlights the robust growth of China's tourism industry, particularly through the lens of Ctrip, which serves as a key indicator of consumer vitality and the effectiveness of China's openness [2][4]. Group 1: Ctrip's Performance - Ctrip's performance is driven by dual engines of domestic and international markets, with domestic tourism consumption continuously upgrading and a strong recovery in inbound tourism [2]. - In the latest quarter, Ctrip's inbound travel bookings increased by over 100% year-on-year, with South Korea and Southeast Asia being the largest source markets [2]. - Major cities like Shanghai, Shenzhen, Guangzhou, Beijing, and Chengdu have emerged as top destinations for international tourists, with museum ticket bookings rising nearly 20% year-on-year [2]. Group 2: International Expansion - Ctrip is recognized as a successful example of a Chinese internet company expanding internationally, leveraging its "one-stop app" service model and global travel SOS emergency assistance mechanism [4]. - International orders for Ctrip have grown by over 60% year-on-year, particularly in the Asia-Pacific region, showcasing the international competitiveness of "Chinese services" [4]. Group 3: Inbound Tourism Market Potential - The inbound tourism market is projected to see a 30% year-on-year increase in visitor numbers by the first half of 2025, with 71% of visitors coming from visa-exempt regions [4]. - Ctrip has simplified the inbound travel experience by allowing international tourists to purchase domestic attraction tickets via the app and enter attractions by scanning their passports [4]. - Ctrip has established the first inbound tourism consultation center at Beijing Capital International Airport, offering multilingual support and customized travel plans [4]. Group 4: New Growth Points in the Cultural and Tourism Industry - The cultural and tourism market is experiencing diverse drivers and a trend towards high-quality development, including the potential of the "silver economy" and the demand for high-quality travel products among the elderly [6]. - The integration of "culture and tourism" is deepening, with innovative forms like "tourism + entertainment" appealing to younger consumers [6]. - Sustainable travel is becoming a new trend, with a focus on low-carbon travel and the promotion of rural tourism projects contributing to rural revitalization and regional coordinated development [6].