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跨越五千里山河,汾酒以品质之约铸就清香新史诗
Jing Ji Guan Cha Wang· 2025-08-08 14:35
Core Viewpoint - The company is focusing on quality-driven growth in the Chinese liquor market, particularly in the clear aroma liquor segment, which is aiming for a 20% market share. This strategy is supported by systematic practices in raw material control, process innovation, and full-chain standards [2][11]. Group 1: Quality Control and Raw Material Strategy - The company has established its "first workshop" for liquor production in the barley golden production area at 45°N latitude, emphasizing the importance of quality in the liquor market [2]. - The core process of the company relies on high-quality Daqu, with barley being a key raw material that influences fermentation efficiency and flavor transformation [4][6]. - The company has locked in its barley seed base in Qitai County, Xinjiang, recognized as a "barley hometown," combining 4,000 years of agricultural history with modern breeding techniques to ensure raw material quality [4][6]. Group 2: Innovation in Barley Varieties - In 2024, the company will launch a customized barley variety, "Fenjiu Barley No. 1," developed in collaboration with agricultural research institutions, which shows a 15% yield increase and a 20% improvement in saccharification efficiency [6][7]. - The new barley variety is designed to meet the specific needs of clear aroma liquor production, enhancing the flavor profile and fermentation process [6][7]. Group 3: Integrated Supply Chain Management - The company has established approximately 1.4 million acres of raw material bases across several provinces, ensuring the uniformity of raw material quality through a standardized management model [8][9]. - The management model includes land registration and unified standards for planting, management, procurement, storage, and transportation, ensuring high-quality raw materials for liquor production [9]. Group 4: Industry Leadership and Future Outlook - The company has achieved significant revenue growth and aims to maintain its position among the top players in the liquor industry, focusing on high-quality development and brand value enhancement [11][15]. - The company is positioned to lead the revival of the clear aroma liquor segment, with high-end products like Qinghua 30 and Qinghua 40 expected to drive brand value and market growth [15].