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跨越五千里山河,汾酒以品质之约铸就清香新史诗
Jing Ji Guan Cha Wang· 2025-08-08 14:35
Core Viewpoint - The company is focusing on quality-driven growth in the Chinese liquor market, particularly in the clear aroma liquor segment, which is aiming for a 20% market share. This strategy is supported by systematic practices in raw material control, process innovation, and full-chain standards [2][11]. Group 1: Quality Control and Raw Material Strategy - The company has established its "first workshop" for liquor production in the barley golden production area at 45°N latitude, emphasizing the importance of quality in the liquor market [2]. - The core process of the company relies on high-quality Daqu, with barley being a key raw material that influences fermentation efficiency and flavor transformation [4][6]. - The company has locked in its barley seed base in Qitai County, Xinjiang, recognized as a "barley hometown," combining 4,000 years of agricultural history with modern breeding techniques to ensure raw material quality [4][6]. Group 2: Innovation in Barley Varieties - In 2024, the company will launch a customized barley variety, "Fenjiu Barley No. 1," developed in collaboration with agricultural research institutions, which shows a 15% yield increase and a 20% improvement in saccharification efficiency [6][7]. - The new barley variety is designed to meet the specific needs of clear aroma liquor production, enhancing the flavor profile and fermentation process [6][7]. Group 3: Integrated Supply Chain Management - The company has established approximately 1.4 million acres of raw material bases across several provinces, ensuring the uniformity of raw material quality through a standardized management model [8][9]. - The management model includes land registration and unified standards for planting, management, procurement, storage, and transportation, ensuring high-quality raw materials for liquor production [9]. Group 4: Industry Leadership and Future Outlook - The company has achieved significant revenue growth and aims to maintain its position among the top players in the liquor industry, focusing on high-quality development and brand value enhancement [11][15]. - The company is positioned to lead the revival of the clear aroma liquor segment, with high-end products like Qinghua 30 and Qinghua 40 expected to drive brand value and market growth [15].
跨越五千里山河,汾酒以品质之约铸就清香新史诗
经济观察报· 2025-08-08 11:26
Core Viewpoint - The revival of the清香 (fragrant) category is driven by high quality, with汾酒 (Fenjiu) leading a new era of high-quality development in this segment [1][17]. Group 1: Quality and Production Strategy -汾酒 is focusing on quality as a key driver for growth, implementing a systematic approach that includes raw grain control, process innovation, and full-chain standards [2][4]. - The company has established a raw grain base of approximately 1.4 million acres across various provinces, ensuring the uniformity of raw material quality through a standardized management model [9][14]. -汾酒 has partnered with agricultural research institutions to develop a customized barley variety, "汾酒大麦1号," which enhances yield by 15% and improves fermentation efficiency by 20% [6][7]. Group 2: Market Position and Brand Strategy -汾酒 has achieved significant revenue growth, returning to the top three in the industry, and is poised for sustained growth in the next phase of its revival program [13][17]. - The company emphasizes the importance of optimizing product structure to cater to diverse consumer groups amid increasing market competition [13][14]. -汾酒's high-end products, such as青花30 and青花40, are expected to enhance brand value and set benchmarks in the清香 category [16]. Group 3: Commitment to Quality and Innovation -汾酒 adheres to a philosophy that prioritizes high quality, integrating traditional craftsmanship with modern agricultural technology to ensure the production of clean and healthy spirits [14][17]. - The company has established a comprehensive quality control system from field to table, exceeding international standards [14]. -汾酒's innovative practices are seen as a model for the industry, potentially reshaping competitive dynamics by shifting focus from scale expansion to quality-driven growth [11][12].
跨越五千里,“汾酒第一车间”一粒种子的产业价值革命样本
Mei Ri Jing Ji Xin Wen· 2025-08-08 04:48
Core Insights - The article highlights the innovative approach of Fenjiu in the barley industry, focusing on the cultivation of a specialized barley variety named "Fenjiu Barley No. 1" to enhance the quality of Chinese liquor production [1][3][7] - The company emphasizes the importance of controlling the entire supply chain, from seed cultivation to production, to ensure high-quality raw materials for liquor manufacturing [1][4][6] Group 1: Agricultural Innovation - "Fenjiu Barley No. 1" is a custom barley variety developed specifically for liquor production, showcasing high yield and strong resistance to adverse weather conditions [3][6] - The cultivation of this barley in Qitai County, known for its favorable agricultural conditions, represents a strategic move to secure quality raw materials for Fenjiu [2][4] Group 2: Supply Chain Management - Fenjiu has established over 1.4 million acres of raw material bases across China, ensuring a stable supply of high-quality grains for its production needs [4][6] - The company employs a "land registration + five unifications" management model for its raw material bases, enhancing the efficiency and quality of its agricultural practices [4][7] Group 3: Economic Impact - The initiative not only supports Fenjiu's production but also contributes to the local economy by providing farmers with stable income through guaranteed purchase agreements [6][7] - The collaboration between Fenjiu and local farmers is seen as a model for rural revitalization and agricultural innovation, fostering a mutually beneficial relationship [6][7]