Core Insights - The event "Star Selection Good Goods Festival" was launched by Red Star Macalline in Jiangsu, featuring brand ambassador Dilireba, highlighting the company's commitment to brand rejuvenation and engagement with younger consumers [1][3]. Group 1: Brand Strategy - Red Star Macalline's Chairman Li Yupeng emphasized the importance of appealing to younger generations, stating "whoever wins the youth wins the world," and outlined the company's strategy for brand youthfulness [3]. - The company is focusing on a transformation that integrates emotional expression in home decoration, moving away from mere style replication to a deeper connection with materials and spatial emotions [5]. Group 2: Product Innovation - Dilireba participated in an interactive session as a "life designer," showcasing a new concept of appliance consumption that emphasizes "set-based and scenario-based" approaches [6]. - The company is advancing the planning of electrical appliances to be more integrated into the overall home design process, enhancing consumer experience [6]. Group 3: Service Commitment - The "Old House Renewal" initiative was discussed, with a focus on "green consumption + service upgrade" as a dual driving force for the company's integrated service model from consultation to after-sales [8]. - The event featured various interactive elements, including a cake decoration theme and fan engagement, enhancing the emotional connection between the brand and its consumers [8]. Group 4: Industry Positioning - The "Star Selection Good Goods Festival" is positioned not only as a brand celebration but also as a declaration of renewed industry concepts, with a future focus on "scenario-based, high-end, and intelligent" offerings [10].