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中国咖啡行业发展里程碑!瑞幸咖啡门店突破30000家
Yang Guang Wang· 2026-02-09 06:10
Core Insights - Luckin Coffee has opened its 30,000th store, a "Origin Flagship Store" in Shenzhen, marking a significant milestone in its expansion and positioning as a leader in the Chinese coffee industry [1][6] - The store emphasizes a global sourcing strategy, showcasing high-quality coffee from various regions, and aims to enhance consumer experience through a focus on professional quality and sustainable development [1][3] Expansion and Coverage - The company has established over 30,000 stores across 32 provincial-level administrative regions and more than 300 cities in China, with international presence in Singapore, Malaysia, and the United States [1][6] - Luckin Coffee's extensive network covers 94% of provincial-level regions in China, significantly contributing to the rapid popularization of coffee consumption among Chinese consumers [6] Strategic Development - The new flagship store features a 420 square meter space designed to provide an immersive experience of coffee sourcing and preparation, aligning with the brand's philosophy of "drinking original origin" [3][5] - The store adheres to international green building standards and aims to set a benchmark for sustainable practices in the coffee retail sector [5] Future Vision - Luckin Coffee plans to transition from a scale leader to a value co-creator deeply connected with core coffee-producing regions, aiming to reshape the global coffee supply chain from the Chinese market [7]
首破30000店,覆盖32省级区域300多市,瑞幸咖啡门店数再创新高
Di Yi Cai Jing· 2026-02-09 02:28
国内率先突破三万家门店的咖啡品牌诞生!2月8日,瑞幸咖啡全国第30000家门店——"原产地旗舰店"在深圳龙岗区星河WORLD园区正式开业。该门店 以"全球原产地"为主题,系统呈现瑞幸在实现规模领先之后,围绕专业品质、全球供应链布局和可持续发展等维度的战略升级。超三万家门店落地,全国覆 盖32个省级行政区域、300多个城市,海外覆盖新加坡、马来西亚和美国,作为中国咖啡行业领军者,瑞幸不仅推动了咖啡消费在国内的深度普及,提升了 中国咖啡品牌的全民认知,更开启了中国消费品牌重塑全球咖啡产业链的新纪元。 作为里程碑式的门店,瑞幸原产地旗舰店面积达420平方米,分为上下两层,通过墙面艺术装置、产区风味星球图及互动品鉴空间,展示了瑞幸的全球化原 产地布局,让顾客体验从源头一粒豆到门店一杯饮品的风味之旅。近年来,立足"要喝就喝原产地"的品牌理念,瑞幸不断深入上游核心原料产区,构建起巴 西、埃塞俄比亚、中国云南等咖啡原产地,以及印尼专属生椰岛,(中国)广西横州茉莉花专属产区,(中国)湖北秭归万亩脐橙原产地等优质原料供应基 地。瑞幸持续加强"全球精选风味"的融合研发,并以中国庞大的咖啡市场,驱动全新的咖啡供应链"价值共同体"。 ...