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中国咖啡行业发展里程碑!瑞幸咖啡门店突破30000家
Yang Guang Wang· 2026-02-09 06:10
Core Insights - Luckin Coffee has opened its 30,000th store, a "Origin Flagship Store" in Shenzhen, marking a significant milestone in its expansion and positioning as a leader in the Chinese coffee industry [1][6] - The store emphasizes a global sourcing strategy, showcasing high-quality coffee from various regions, and aims to enhance consumer experience through a focus on professional quality and sustainable development [1][3] Expansion and Coverage - The company has established over 30,000 stores across 32 provincial-level administrative regions and more than 300 cities in China, with international presence in Singapore, Malaysia, and the United States [1][6] - Luckin Coffee's extensive network covers 94% of provincial-level regions in China, significantly contributing to the rapid popularization of coffee consumption among Chinese consumers [6] Strategic Development - The new flagship store features a 420 square meter space designed to provide an immersive experience of coffee sourcing and preparation, aligning with the brand's philosophy of "drinking original origin" [3][5] - The store adheres to international green building standards and aims to set a benchmark for sustainable practices in the coffee retail sector [5] Future Vision - Luckin Coffee plans to transition from a scale leader to a value co-creator deeply connected with core coffee-producing regions, aiming to reshape the global coffee supply chain from the Chinese market [7]
首破30000店,覆盖32省级区域300多市,瑞幸咖啡门店数再创新高
Di Yi Cai Jing· 2026-02-09 02:28
Core Insights - Luckin Coffee has opened its 30,000th store, a "Origin Flagship Store" in Shenzhen, marking a significant milestone in its expansion and positioning as a leader in the Chinese coffee industry [1][18] - The new store emphasizes global sourcing and sustainable practices, showcasing the company's strategic upgrade in quality and supply chain management [1][5] Expansion and Coverage - Luckin Coffee has established over 30,000 stores across 32 provincial-level administrative regions and more than 300 cities in China, with international presence in Singapore, Malaysia, and the United States [1][14] - The company aims to enhance coffee consumption in China and reshape the global coffee industry by promoting Chinese coffee brands [1][14] Store Features and Innovations - The flagship store spans 420 square meters and features artistic installations and interactive tasting spaces, providing customers with a journey from bean to cup [5][10] - The store adheres to the latest LEED Platinum standards for green building and meets low-carbon space requirements, setting a benchmark for sustainable coffee shops in China [10] Product Offerings - The store offers a range of exclusive products, including limited-time specialty drinks and a new "Taste of Origin" series, which received positive feedback during the opening event [10] - Luckin Coffee continues to strengthen its global flavor integration and has developed partnerships with coffee-producing regions such as Brazil, Ethiopia, and Yunnan in China [5][10] Strategic Significance - The choice of Shenzhen for the flagship store aligns with the city's role as a core engine of the Guangdong-Hong Kong-Macao Greater Bay Area and its ambition to become a global economic center [18] - The opening signifies a new development phase for Luckin Coffee, transitioning from a scale leader to a value co-creator closely linked with core coffee-producing regions [18]