Core Points - The article discusses the launch of a new feature called "Consumer Association Helps You Find, Scan to Identify Products" on the "National Consumer Association Smart 315" mini-program, aimed at enhancing product quality and safety verification in online shopping [3][4][5] - This initiative is a collaboration between the China Consumer Association and the Coding Center, designed to involve consumers in the supervision of online product quality [3][4] Group 1 - The new feature focuses on two critical stages of online shopping: decision-making and receipt confirmation, providing a convenient channel for information verification [4] - Major e-commerce platforms such as Taobao, Kuaishou, Pinduoduo, Douyin, JD.com, Suning, Xiaohongshu, Dewu, Vipshop, and Tencent will display product barcodes for ten categories of goods, including safety helmets and electric bicycles [4] - Consumers can scan the barcodes using the mini-program to access official registration information and compare it with the platform's promotional content, helping to identify exaggerated claims and discrepancies [4][5] Group 2 - The feature allows consumers to verify key product information upon receipt by scanning the physical packaging barcode, and they can report any inconsistencies directly through the mini-program [4] - Feedback from consumers will be synchronized in real-time to the Coding Center, which will initiate a data verification process for any reported discrepancies [4] - The initiative encourages consumers to actively participate in the governance of product data and contribute to a trustworthy and transparent online shopping environment [5]