Core Points - The article discusses the launch of a new feature called "Consumer Association Helps You Find, Scan to Identify Products" on the "National Consumer Association Smart 315" mini-program, aimed at enhancing product quality and safety verification in online shopping [3][4][5] - This initiative is a collaboration between the China Consumer Association and the Coding Center, designed to involve consumers in the supervision of online product quality [3][4] Group 1 - The new feature focuses on two critical stages of online shopping: decision-making and receipt confirmation, providing a convenient channel for information verification [4] - Major e-commerce platforms such as Taobao, Kuaishou, Pinduoduo, Douyin, JD.com, Suning, Xiaohongshu, Dewu, Vipshop, and Tencent will display product barcodes for ten categories of goods, including safety helmets and electric bicycles [4] - Consumers can scan the barcodes using the mini-program to access official registration information and compare it with the platform's promotional content, helping to identify exaggerated claims and discrepancies [4][5] Group 2 - The feature allows consumers to verify key product information upon receipt by scanning the physical packaging barcode, and they can report any inconsistencies directly through the mini-program [4] - Feedback from consumers will be synchronized in real-time to the Coding Center, which will initiate a data verification process for any reported discrepancies [4] - The initiative encourages consumers to actively participate in the governance of product data and contribute to a trustworthy and transparent online shopping environment [5]

Core Viewpoint - The launch of the "National Consumer Association Smart 315" mini-program introduces a new feature for consumers to verify online product information, enhancing consumer protection in e-commerce [1][2]. Group 1: New Feature Introduction - The mini-program allows consumers to scan product barcodes to access authoritative information from the National Commodity Database, facilitating the identification of exaggerated claims and discrepancies in product information [1]. - Ten e-commerce platforms will display barcodes for ten types of products, including safety helmets and electric bicycles, enabling consumers to verify product details in real-time [1]. Group 2: Consumer Feedback Mechanism - Consumer feedback will be synchronized with the coding center, which will initiate a data verification process for any reported discrepancies, temporarily suspending the data display rights of the inconsistent products [2]. - This mechanism encourages companies to fulfill their responsibility for information registration and optimizes the national commodity database dynamically, providing robust support for the regulation of online products [2].

Core Points - The launch of the "Consumer Association Helps You Find, Scan to Identify Products" feature aims to enhance consumer participation in the supervision of online product quality and safety [1][2][3] Group 1: Functionality and Purpose - The new feature focuses on providing a convenient information verification channel for consumers during online shopping decisions and product receipt confirmation [2] - Consumers can scan product barcodes on e-commerce platforms to retrieve official registration information from the National Commodity Database, allowing them to compare it with platform promotional content [2][3] - The feature enables consumers to report discrepancies in product information, facilitating a feedback loop to the coding center for further verification and action [3] Group 2: Implementation and Impact - The initiative involves 10 major platforms that will display barcodes for specific product categories, including safety helmets and electric bicycles, enhancing transparency in online sales [2] - Consumer feedback will be synchronized in real-time with the coding center, which will initiate a data verification process and suspend data display rights for inconsistent products [3] - This mechanism encourages companies to fulfill their information registration responsibilities and optimizes the National Commodity Database, strengthening regulatory support for online product sales [3]

Core Points - The China Consumers Association (CCA) has launched a new feature called "Help You Find, Scan to Identify Products" in collaboration with the China Commodity Code Center, aimed at enhancing consumer protection in online shopping [1][2] - This feature leverages the authoritative information from the national commodity database to involve consumers in monitoring online products, promoting a collaborative governance of the online shopping environment [1] Summary by Sections Consumer Protection - The new feature addresses issues such as false product information and misleading advertising that have become prevalent with the rise of online shopping [1] - It focuses on two critical stages of online shopping: decision-making and receipt confirmation, providing a convenient channel for information verification [1] Product Verification - Ten major online shopping platforms will display product barcodes for ten categories of goods, including safety helmets, electric bicycles, gas stoves, and more [1] - Consumers can scan these barcodes using the "CCA 315" mini-program to access official registration information and compare it with the platform's promotional content, helping to identify exaggerated claims and discrepancies [1] Feedback Mechanism - After receiving products, consumers can scan the physical packaging barcodes to verify key information such as specifications and models against official data [1] - If discrepancies are found, consumers can easily report the inconsistencies through the program [1] Call to Action - The CCA and the Commodity Code Center encourage consumers to actively use the barcode scanning feature to participate in the governance of the online shopping environment, fostering a culture of integrity, safety, and transparency [2]