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网文IP价值加速释放,漫剧迎来爆发式增长
Guo Ji Jin Rong Bao· 2025-11-28 10:01
Core Insights - The rapid growth of the comic drama market is driven by the increasing demand from Generation Z and advancements in AI technology, with a projected compound annual growth rate of 83% in supply volume and 92% and 105% in viewership and likes respectively by 2025 [1] - The industry is expected to undergo three phases: capacity explosion, content refinement, and IP development, emphasizing the importance of storytelling over technology [1][2] - The collaboration between Yuewen Group and Soy Sauce Animation aims to produce over 400 comic dramas annually, with more than 50% adapted from Yuewen's IPs [1][3] Industry Trends - Comic dramas serve as a means to monetize IP value and quickly validate its commercial potential, paving the way for further development in animation and gaming [2] - The integration of AI technology is seen as a facilitator for the internationalization of quality cultural content, allowing web literature IPs to be rapidly adapted into comic dramas [2] - The demand for high-quality creators and stories remains critical, with AI technology helping to alleviate mundane tasks for creators, allowing them to focus on storytelling [2][3] Company Initiatives - Yuewen Group plans to open access to 100,000 premium IPs, establish a 100 million yuan special fund to support writers and quality teams, and launch a one-stop creation platform called "Comic Drama Assistant" to enhance adaptation efficiency [3][4] - The company aims to create a collaborative ecosystem that supports the entire comic drama production chain, from creation to distribution, fostering an open and efficient environment [3][4] Market Performance - The comic drama sector has experienced explosive growth this year, with AI reducing costs and enhancing efficiency, while IPs boost growth potential, positioning comic dramas as a testing ground for the film and television industry [4]