转自：北京日报客户端 "阅文漫剧大讲堂"11月27日于上海举行，本次大讲堂汇聚行业顶尖力量，共同探讨漫剧创作趋势、内容 生态构建及IP价值开发等核心议题，为漫剧行业注入新思考与新动能。 近年来，随着数字内容消费的升级及AI技术的发展，漫剧凭借其"轻、快、广"的特点成为Z世代的刚 需。三方数据显示，2025年漫剧市场呈爆发式增长态势：上半年漫剧供给量以83%的复合增长率扩容， 播放量、点赞量分别实现92%、105%的复合增长，市场规模预计年内再创新高。 克制AI炫技，坚持讲故事 深耕于二次元泛娱乐领域的奇想创始人李渊还认为，"漫剧就是IP价值的变现，同时它也可以快速验证 一个IP的商业价值，决定后续是否可以进一步进行动漫、游戏等更重量级的开发。" 漫剧是网文IP价值释放的重要场景 在阅文漫剧大讲堂对谈环节，嘉宾们围绕漫剧的定义、出海前景、未来发展趋势等问题各抒己见。大家 一致认为，漫剧绝非转瞬即逝的浪花，而是在技术、市场、用户需求多重因素催化下产生的内容新物 种，未来增长潜力巨大。 阅文集团内容运营总经理杨沾表示："漫剧是网文IP价值释放的重要场景，也是内容创新的前沿阵地。 我们希望通过这次分享与探讨，凝聚行业 ...

Core Insights - The "manga drama" industry is experiencing significant growth driven by digital content consumption and AI technology, becoming a necessity for Generation Z [1][2] - The industry is expected to evolve through three stages: production explosion, content refinement, and IP development [1] - Collaboration between companies like阅文集团 and酱油动漫 is set to increase, with plans to release over 400 manga dramas annually, more than 50% of which will be adapted from阅文's IP [1] Group 1 - The founder of酱油动漫 emphasizes that while AI can enhance production efficiency, compelling storytelling remains crucial, supported by阅文's extensive IP library [1] - The founder of奇想 highlights that manga dramas serve as a means to monetize IP value and validate its commercial potential for further development in other media [1] - The founder of西山工作室 stresses the importance of narrative consistency and core storytelling over merely creating visually appealing content [1] Group 2 - The content operations manager of阅文集团 views manga dramas as a key avenue for releasing the value of web literature IP and fostering content innovation [2] - A report from中信建投 indicates that the manga drama sector has seen explosive growth this year, with AI reducing costs and enhancing efficiency, positioning it as a testing ground for IP development [2] - The report suggests that manga dramas, with their low-cost and short-cycle advantages, are likely to transition from short to long-form content, indicating strong growth potential [2]

Core Insights - The rapid growth of the comic drama market is driven by the increasing demand from Generation Z and advancements in AI technology, with a projected compound annual growth rate of 83% in supply volume and 92% and 105% in viewership and likes respectively by 2025 [1] - The industry is expected to undergo three phases: capacity explosion, content refinement, and IP development, emphasizing the importance of storytelling over technology [1][2] - The collaboration between Yuewen Group and Soy Sauce Animation aims to produce over 400 comic dramas annually, with more than 50% adapted from Yuewen's IPs [1][3] Industry Trends - Comic dramas serve as a means to monetize IP value and quickly validate its commercial potential, paving the way for further development in animation and gaming [2] - The integration of AI technology is seen as a facilitator for the internationalization of quality cultural content, allowing web literature IPs to be rapidly adapted into comic dramas [2] - The demand for high-quality creators and stories remains critical, with AI technology helping to alleviate mundane tasks for creators, allowing them to focus on storytelling [2][3] Company Initiatives - Yuewen Group plans to open access to 100,000 premium IPs, establish a 100 million yuan special fund to support writers and quality teams, and launch a one-stop creation platform called "Comic Drama Assistant" to enhance adaptation efficiency [3][4] - The company aims to create a collaborative ecosystem that supports the entire comic drama production chain, from creation to distribution, fostering an open and efficient environment [3][4] Market Performance - The comic drama sector has experienced explosive growth this year, with AI reducing costs and enhancing efficiency, while IPs boost growth potential, positioning comic dramas as a testing ground for the film and television industry [4]

法国西山工作室创始人William认为："我们的工作就是在AI帮助下让每一个世界变得可信，目标不是简单地做出一张'好看的画面'，而是建立整体的叙事一 致性，高审美是给予加成，但最重要的是所有我们创造的要素，最终都能汇聚到故事的核心意义上。" 11月27日，"阅文漫剧大讲堂"于上海举行，本次大讲堂汇聚行业顶尖力量，特邀酱油动漫创始人酱油、奇想文化创始人李渊、九紫源AI创始人丁宽、异类创 始人陈翔宇、优时创始人袁泽、MOREVFX内容总经理袁冰涛、法国西山工作室创始人William等多位重磅嘉宾，共同探讨漫剧创作趋势、内容生态构建及 IP价值开发等核心议题，为漫剧行业注入新思考与新动能。 近年来，随着数字内容消费的升级及AI技术的发展，漫剧凭借其"轻、快、广"的特点成为Z世代的刚需。三方数据显示，2025年漫剧市场呈爆发式增长态 势：上半年漫剧供给量以83%的复合增长率扩容，播放量、点赞量分别实现92%、105%的复合增长，市场规模预计年内再创新高。 作为漫剧行业的头部从业者，酱油动漫创始人酱油认为："AI漫剧行业会经历三个阶段，即产能井喷阶段、内容精品化阶段和漫剧IP化阶段。在漫剧行业产 能迅速扩大后，行业更需 ...