网易游戏商业逻辑
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网易为啥总是“高开低走”?
Hu Xiu· 2025-10-21 03:34
Core Viewpoint - The article discusses the challenges faced by NetEase Games, highlighting the disparity between high expectations and actual performance, leading to frequent game shutdowns and concerns over player rights [1] Group 1: Company Performance - NetEase Games has a history of launching ambitious projects, promising long-term operation, yet many games are shut down within a short period, often just two years [1] - The company is criticized for its reliance on monetization strategies such as gacha mechanics, which can lead to player dissatisfaction [1] Group 2: Player Experience - Players express frustration over the "养猪场模式" (pig farming model), which refers to the grind and financial investment required to progress in games [1] - The emotional investment of players is contrasted with the reality of monetization, where long wait times for content updates do not align with player expectations [1]