"三招搞定糖尿病""来预约针灸，可根治白内障""点击直播间链接，领取定制中药"……某些社交平 台上，一些所谓的"网红医生"，有的打着科普的幌子吓唬病人、推销"神药"；有的打着祖传的旗号，自 称包治百病、无所不能；有的号称专家权威，擦边色情、收割流量……这些"网红医生"，以治病救人之 名，行流量变现之实，坑害患者、玷污医卫行业声誉、败坏网络生态环境，需要下猛药治治他们的流量 沉疴。 所谓的"网红医生"，有些是注册的真医生，有些只是在医院上班的护士或技师，更多的则是冒牌 货、假医生。但在网络平台上，这些人身上穿着白大褂，嘴里飙着医学名词，是不是名副其实的专业医 生，普通网民难以分辨。 互联网诊疗活动，国家严格实行准入管理。根据《互联网诊疗管理办法（试行）》等文件，只有具 有相关资质并获主管部门审核的医疗机构，才可以开展互联网诊疗。具有行医资格的医师，需要所执业 注册的机构同意，才能开展互联网诊疗活动。 国家市场监督管理总局2023年发布的《互联网广告管理办法》明确规定，禁止以介绍健康、养生知 识等形式，变相发布医疗、药品、医疗器械、保健食品、特殊医学用途配方食品广告。 对照这些规定，不少所谓的"网红医生"的行为， ...

Core Viewpoint - The rise of "internet celebrity doctors" has led to the misuse of medical knowledge for profit, with many engaging in misleading practices under the guise of health education [1][2][3] Group 1: Issues with Internet Celebrity Doctors - Many "internet celebrity doctors" exploit their authority to mislead the public, using health education as a tool for profit through online consultations and product promotions [1][2] - There are reports of doctors falsely promoting ordinary herbal remedies as miracle drugs, which misleads patients and can lead to significant financial exploitation [2] - The actions of these doctors not only violate medical ethics but also undermine the credibility of the healthcare industry, exacerbating doctor-patient conflicts [2] Group 2: Regulatory and Oversight Recommendations - The National Health Commission plans to enhance the regulation of online health education to protect public health rights [1] - There is a need for stricter online and offline regulations to address the issues caused by "internet celebrity doctors," including the promotion of dubious medical products [2][3] - Platforms should implement higher entry standards and robust supervision mechanisms to prevent non-medical individuals from misleading the public [3] - Continuous monitoring and reporting mechanisms should be established to identify and blacklist problematic accounts [3]