网红演唱会经济

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一张门票1314元,谁在为网红演唱会买单?
3 6 Ke· 2025-06-16 08:08
Core Viewpoint - The concert held by internet celebrity He Qiushi has sparked controversy due to allegations of design plagiarism and performance issues, leading to a significant drop in his follower count on Douyin [3][5][12]. Group 1: Concert Details - He Qiushi's concert titled "The First Chapter" took place in a large stadium, with ticket prices ranging from 410 to 1314 yuan [5][29]. - The concert faced criticism for excessive use of backing tracks, lack of synchronization between audio and visuals, and a setlist primarily consisting of cover songs [3][12]. - Despite the controversies, He Qiushi's popularity surged, with his Douyin index increasing significantly following the concert [16]. Group 2: Market Dynamics - The rise of internet celebrities and MCN (Multi-Channel Network) companies is reshaping the concert market, with various types of influencers now able to hold concerts [9][20]. - He Qiushi's case illustrates a broader trend where internet celebrities leverage their online following to transition into live performances, often with high ticket prices compared to traditional artists [29][31]. - The concert industry is becoming increasingly complex, with different business models emerging, including those focused on long-term brand value rather than immediate ticket sales [37]. Group 3: Financial Implications - The financial structure of concerts often sees artists receiving a fixed performance fee, while ticket pricing is controlled by the event organizers [31][32]. - Despite claims of financial loss, the reality is that many artists, including He Qiushi, are insulated from the financial risks associated with ticket sales [32][35]. - The concert's high ticket prices have led to public skepticism regarding the profitability and ethics of internet celebrity concerts, raising questions about the sustainability of this business model [29][31].