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“鸡排哥”火出圈,关键是要用贴心的服务,接住流量
Jin Rong Shi Bao· 2025-10-10 09:34
Core Insights - The rise of "Chicken Chop Brother" Li Junyong highlights the intersection of ordinary individuals and internet traffic, showcasing how a simple street food vendor can gain immense popularity through social media engagement [1][2] - The phenomenon of internet celebrities reflects a broader trend where individual success can significantly impact local economies, as seen in the tourism boost for Jingdezhen due to Li's popularity [2][3] Group 1: Individual Success and Impact - "Chicken Chop Brother" has gained 971,000 followers on social media, with a 31.4% increase in the past week and a 72.7% increase in interactive followers over the last 30 days [1] - The case of hairstylist Xiaohua, who maintained her pricing strategy despite her popularity, illustrates the importance of staying true to one's original values amidst the chaos of fame [2] - The influx of tourists to Jingdezhen, driven by the popularity of "Chicken Chop Brother," has resulted in a nearly 40% increase in overall tourism orders [2] Group 2: Challenges of Increased Traffic - The surge in visitors to Jingdezhen has exposed challenges such as traffic congestion, hygiene concerns, and excessive commercialization, indicating the need for the city to manage this influx effectively [3] - The city must balance the influx of traffic with its cultural heritage and service standards to ensure sustainable tourism growth [3] - The long-term appeal of Jingdezhen lies in its rich cultural history and unique offerings, which must be integrated with the current trends to transform from a "net celebrity destination" to a lasting tourist attraction [3][4]