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“鸡排哥”火出圈,关键是要用贴心的服务,接住流量
Jin Rong Shi Bao· 2025-10-10 09:34
4亿的流量,8万篇网文。三个月前,景德镇街头那个靠6元鸡排起家的摊主"鸡排哥"李俊永,可能没想 到自己会凭着街头烟火气和带劲的手艺在旦夕之间走进大众视野。截至10月10日上午9时,某社交平台 数据显示,"鸡排哥"总粉丝量已经达到97.1万,近7日增长31.4%;近30日互动粉丝量为58万,近7日增 加72.7%。 在社交平台上,不难看到关于景德镇的"吐槽","市区交通过于堵塞""卫生环境有待提高""商业化太严 重"……这些吐槽,让景德镇的文旅发展不得不面对一个现实,如何接住流量,而不是被流量"压垮"? 若回头梳理这些年的网红现象,会发现普通人与流量的"相遇"从未停歇,而每一次的故事里,都暗藏喧 嚣与考验。 无论是普通人还是对一座城市,面对流量的态度都有着相通的逻辑,普通人要守住行业的本质和自己的 初心,城市也要守住自身的文化底蕴和服务底线。 2024年走红的理发师晓华,凭着"30元剪发不推销、不办卡"的规矩迅速圈粉无数,热度最盛时,她的理 发店门口排起了长队,三天只睡了90分钟;再往前看,山东"拉面哥"因一碗3元的拉面火遍全网后,家 门口更是被来自全国各地的主播围得水泄不通——镜头怼到脸上、直播声响彻院落,踏 ...
一鸡难求! 景德镇回应“鸡排哥”爆火
Xin Lang Cai Jing· 2025-10-02 08:03
文|《BUG》栏目 刘丽丽 景德镇五中附近摆摊卖炸鸡排的"鸡排哥"李俊永突然火了,他脱口秀式的销售风格,不仅在网上被反复 传播,而且吸引大批游客前去打卡。多位顾客表示,自己排队两三个小时才买到鸡排。 《BUG》栏目获悉,为了接住这一波流量,景德镇当地城管部门已经为鸡排哥成立了2-4人的工作专 班,维持现场秩序,引导顾客购买。环卫部门也成立了5个保洁专班,每天5点开始保洁,摆了30多个垃 圾袋。此外,景德镇文化广电旅游局工作人员也表示,后续围绕"鸡排哥"会有一揽子计划。 "鸡排哥"在爆火中也透露出几分冷静。他表示,自己炸鸡排用的是非转基因油,而且鸡排都是自己做 的,绝不是预制菜。 对于国庆节假期的客流量暴涨,"鸡排哥"称一切都是在计划当中,"我既然去了,我一定是可以,不管 有多少游客来,我都可以控制得了。" "鸡排家族"组团上阵 鸡排哥在国庆假期的热度继续攀升。有游客表示,自己从杭州开车去景德镇,路上4个多小时,排队3个 多小时,硬是没吃上"鸡排哥"的鸡排,最后只能在边上买了鸡柳走了。 9月28日,景德镇市文旅局邀请"鸡排哥"李俊永担任"文旅推介官"。在当天举行的宣传推广工作座谈会 上,"鸡排哥"李俊永做了发言 ...
大摩:网络流量显示软件板块表现分化 看好这两只美股
智通财经网· 2025-05-15 08:51
Group 1 - Morgan Stanley's report highlights the mixed performance of GoDaddy, the improvement in Wix.com, and the continued deterioration of LegalZoom's data in April's internet traffic trends [1][2] - GoDaddy acknowledges pressure on its customer base related to economic outlook but emphasizes stable channel trends and historical resilience during macroeconomic headwinds [2] - LegalZoom faces increased pressure on new business formation, with management now expecting a decline in new business formation for fiscal year 2025, despite noting that dissolution rates have not increased [2] Group 2 - April traffic trends indicate that GoDaddy's homepage traffic accelerated while login page traffic declined, reflecting a mixed trend [3] - Wix.com shows an upward trend despite high baseline comparisons, building confidence in the demand for its portfolio ahead of its Q1 earnings report [3] - LegalZoom's month-over-month comparative trend has further deteriorated, although the baseline comparison remains relatively lenient [3] Group 3 - Morgan Stanley maintains a cautious outlook on the potential for downward adjustments in booking guidance for fiscal year 2025, which could negate acceleration expectations for the second half of the year [2] - The strong performance of the tech portfolio and the acceleration of future innovations create a compelling narrative for investors, despite the ongoing search for sustained improvement in network traffic [2] - Recruitment trends across the three companies remain weak, with hiring levels hovering near historical lows, below pre-pandemic trends [2]