Core Viewpoint - Beyond Meat has become a popular meme stock despite struggling for years, with a 97% drop from its initial public offering price in 2019 before a recent rally, but the outlook for a comeback in 2025 appears bleak [1] Group 1: Stock Performance - The recent rally in Beyond Meat's stock is not due to improved performance, as the company has been in decline for years, with negative operating margins and previously negative gross margins [3] - The stock has already begun to decline, currently sitting 54% below its recent highs, indicating the risks associated with meme stocks [5] - Retail investor enthusiasm has driven the stock's rise, but this is not based on genuine confidence in the company's potential [5][6] Group 2: Market Conditions - Interest in plant-based foods has significantly decreased since Beyond Meat's public debut, leading to a challenging market environment [7] - CEO Ethan Brown noted that Beyond Meat's performance is affected by "softness" in the plant-based category, particularly in U.S. retail and international foodservice channels [8] - The company is implementing cost-cutting measures to improve operational efficiency, but these efforts cannot alter the current market realities [8] Group 3: Opportunities and Partnerships - Despite the challenges, Beyond Meat has received positive recognition for its products in taste tests, indicating a market for its offerings [10] - The company has expanded its partnership with Walmart, which could provide some growth opportunities [4][10]

Group 1 - Roundhill Investments has relaunched the Meme Stock ETF under the ticker MEME, providing a new avenue for everyday investors to engage with volatile meme stocks [1][2] - The previous iteration of the ETF launched in late 2021 and was closed in late 2023, coinciding with a nearly 10% decline in the Nasdaq Composite and a more than 3% drop in the S&P 500 during that period [3] - Notable meme stocks experienced significant losses, with GameStop falling approximately 69% and AMC dropping over 96% during the nearly two-year span of the previous ETF [4] Group 2 - The CEO of Roundhill Investments, Dave Mazza, described meme stocks as evolving from a rebellion into a revolution, emphasizing the ETF's active management strategy to quickly adapt to trending stocks [3]