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凉凉,她被禁言!曾称一天躺赚30万元
21世纪经济报道· 2025-02-28 04:57
Core Viewpoint - The article discusses the controversy surrounding influencer Gu Qianqian, who faced a ban on her Douyin account due to alleged violations of laws and policies, despite her significant income from live streaming and e-commerce activities [1][2][4]. Group 1: Income and Business Activities - Gu Qianqian reported a transaction amount of 116,000 yuan on Douyin, with an estimated commission of 30,320 yuan, claiming a daily income exceeding 30,000 yuan [3][4]. - She has established four companies in 2024, each with a registered capital of 100,000 yuan, focusing on cultural, sports, and entertainment industries [7][8]. - Gu Qianqian is the legal representative of eight companies, with seven currently in operation, and holds various executive roles across multiple firms [6][8]. Group 2: Industry Context - The article highlights that Gu Qianqian's income is not unique, as other influencers, such as Fan Xiaohui, have reported monthly earnings as high as 34 million yuan [11]. - The majority of live streamers earn significantly less, with nearly 70% of them making less than 3,000 yuan per month, indicating a stark contrast between top earners and the average influencer [10][12]. - The commission structure for Douyin influencers varies, with individual streamers typically receiving 30% of sales, while those in higher-tier unions can earn between 30% and 55% [12].