17日，国家统计局发布4月国民经济运行情况。数据显示，4月，生产需求平稳增长，社会预期持续 改善，高质量发展扎实推进，国民经济运行总体稳定，延续回升向好态势。 高质量发展继续取得新进展。4月，规模以上装备制造业、高技术制造业增加值同比分别增长 9.9%、11.3%。即时零售、直播带货等新模式快速发展，带动1至4月实物商品网上零售额同比增长 11.1%。民生领域投入继续加大，1至4月，教育、体育投资同比分别增长7.7%和12.7%，快于全部投资 增速3.5和8.5个百分点。 责任编辑：杨颖 市场需求继续扩大。从进出口看，4月，货物进出口总额同比增长8%，1至4月进出口规模创历史同 期新高。从消费看，4月，社会消费品零售总额同比增长2.3%。从投资看，1至4月，固定资产投资同比 增长4.2%，其中制造业投资同比增长9.7%。 企业发展预期向好。4月，市场需求继续恢复，企业生产加快，制造业采购经理指数连续2个月扩 张。其中，生产经营活动预期指数为55.2%，服务业商务活动指数为50.3%。 生产供给稳中有增。从工业看，4月，规模以上工业增加值同比增长6.7%，超八成行业和近六成产 品增速回升。从服务业看，服务业生产 ...

数字技术的突破性发展正在重塑生产要素配置方式，以平台经济为核心的新业态就业模式应运而生，成 为我国就业市场的重要增长极。党的二十届四中全会明确提出"构建就业友好型发展方式"，将新业态就 业保障纳入高质量发展全局，为8400万新业态从业者（占全国职工总数20.9%）的权益维护与发展赋能 提供了根本遵循。从"赶时间的外卖骑手"到"云端创业的直播主播"，这一群体既承载着数字经济的发展 活力，也面临着制度适配的现实挑战。系统梳理其发展现状、剖析核心困境、探索解决路径，既是践行 全会精神的必然要求，也是推动数字经济与民生保障协同发展的关键课题。 一、数字经济赋能下新业态劳动者的发展现状 数字技术与实体经济的深度融合，催生了多元化的新业态就业形态，形成了"平台赋能、灵活自主、价 值多元"的发展特征，其规模扩张与结构升级的双重效应日益凸显。 （一）规模持续扩容，成为就业市场稳定器 平台经济的爆发式增长为新业态就业提供了广阔空间。2024年我国新产业（300832）、新业态、新商业 模式经济活动增加值占GDP比重达18%，仅直播电商领域就创造1500万个就业岗位，覆盖主播、运营、 供应链管理等全链条。从交通物流领域的网约车司 ...

（来源：劳动午报） 转自：劳动午报 就业稳则人心安，人心安则社会稳。实施稳岗扩容提质行动，稳住存量、扩展增量、提升质量，推动就 业质的有效提升和量的合理增长，必能以稳就业促就业的暖心增强发展的信心。 实施稳岗扩容提质行动，稳岗是基础。稳岗是实现稳就业的基础环节，稳住岗位存量才能更好稳住就业 大局。稳岗，就是维护现有就业岗位的稳定性，从而保障劳动者收入来源和生活稳定。要建立用人单位 规模性裁员风险应对工作机制，及时掌握了解用人单位生产经营情况 ，主动提供政策咨询帮扶，维护 就业局势稳定。要重视减轻用人单位负担，更好落实稳岗返还、就业补贴、担保贷款等存量政策，适时 研究出台增量政策，重点支持劳动密集型等就业容量大的传统行业企业稳定现有岗位。 实施稳岗扩容提质行动，扩容是关键。扩容就是挖掘岗位潜力，拓展就业空间。只有扩展岗位增量，才 能持续增加就业容量。明年高校毕业生将达到1270万人，再创历史新高，还有大量农民工、退役军人等 重点群体需要就业，扩容成为稳就业的关键。近年来，随着新技术和数字经济的蓬勃发展，外卖、网约 车、直播带货等新业态方兴未艾，成为提升经济活力和吸纳就业的重要力量。要促进新业态持续发展繁 荣，规 ...

编辑：林楠特 于琛 刚刚过去的这个"双十二"，除了各电商平台推出的促销活动，抖音出台严打"假揭黑真带货"等违规 行为的多项举措，也成为人们热议的话题。抖音根据《网络信息内容生态治理规定》《抖音创作者违规 经营账号治理规范》《抖音电商社区运营规范》等法律法规和平台规则，再次升级"违规蹭热不当获 利"内容治理规范，彰显平台企业营造清朗和谐网络环境的责任担当。 近年来，我国直播电商快速发展，从平台数量到从业人数、从参与行业到商品品类、从直播场次到 销售金额都呈现迅猛增长势头。直播带货强势崛起，成为中国平台经济发展的一道独特风景。 作为一种新的商业模式和经济现象，直播带货是信息技术进步、社会经济发展和生活观念转变等多 种因素促成的结果，这也意味着，直播带货和其他一些网络现象具有相似的发展规律。我们看到了直播 带货在促进消费、就业创业等方面发挥的积极作用，也听到了"违规蹭热"等营销行为破坏网购生态的不 和谐音。为获取更多流量和关注，有些账号以所谓"打假人""测评师"等名义，发布"打假""测评""揭 黑"内容，在缺乏事实依据的情况下，涉嫌恶意诋毁相关品牌及达人。同时，这些账号又通过开设橱 窗，售卖相关商品（包括课程）等实 ...

Group 1 - The central financial committee emphasizes the need to effectively manage financial risks in local small and medium financial institutions, real estate companies, and local government financing platforms, with a focus on controlling new risks and addressing existing ones [2] - The China Securities Regulatory Commission (CSRC) is set to introduce strict regulations on public fund sales, targeting long-standing issues in the industry such as prioritizing sales over service [2] - China's financial data for November shows a significant increase in RMB loans and social financing, with RMB loans increasing by 15.36 trillion yuan and social financing growing by 33.39 trillion yuan, surpassing last year's total [3] Group 2 - The People's Bank of China emphasizes maintaining stable financial markets and managing moral hazards, particularly in real estate finance [5] - The CSRC has issued a record fine to Yuce Investment for misappropriating fund assets and providing false information, highlighting the regulatory crackdown in the private equity sector [5] - The A-share market sees significant gains, particularly in nuclear power and commercial aerospace sectors, with the Shanghai Composite Index closing up 0.41% [5] Group 3 - The Hong Kong Hang Seng Index rises by 1.75%, driven by gains in technology and non-bank financial sectors, despite net selling by southbound funds [6] - The Shanghai Stock Exchange is monitoring stocks with significant volatility, indicating increased scrutiny on market activities [7] - Several companies are planning IPOs or stock issuances, including Galaxy General, which aims for a valuation of 3 to 4 billion USD [7] Group 4 - The Financial Regulatory Bureau has released a new management method for commercial bank custody businesses, emphasizing the need for banks to meet specific capabilities and prohibiting certain financial practices [9] - The market regulator is seeking opinions on compliance guidelines for the automotive industry, aiming to address pricing and promotional issues [9] - The State Administration for Market Regulation is pushing for improvements in online product sales, particularly in live commerce, to combat false advertising [9] Group 5 - The State Council has initiated measures to stabilize the real estate market, with Shandong province launching a housing "old-for-new" program to encourage home purchases [11] - The global gold ETF inflows reached 5.2 billion USD in November, marking a six-month streak of inflows and setting a record for total assets under management [20] - The domestic bond market shows signs of cooling, with yields on major bonds rising and the central bank conducting reverse repos to manage liquidity [19]

Core Viewpoint - The recent leadership change at Dongfang Zhenxuan (Beijing) Technology Co., Ltd. marks a strategic shift as founder Yu Minhong takes over as the legal representative and manager, while former CEO Sun Dongxu steps down from all positions. This transition is accompanied by an expansion of the company's business scope to include food delivery services, indicating a move into the competitive local lifestyle service sector, particularly in food delivery [2][3][6]. Group 1: Leadership Change - Yu Minhong has officially taken over as the legal representative and manager of Dongfang Zhenxuan, with Sun Dongxu resigning from all roles including CEO [3]. - Sun Dongxu's departure was confirmed as voluntary due to personal reasons, with no reported conflicts between him and Yu Minhong, suggesting a smooth internal transition [2][3]. Group 2: Business Expansion - The company has expanded its business scope to include "restaurant management," "catering services," and "food delivery services," indicating a strategic pivot towards local lifestyle services [2][6]. - This expansion aligns with the company's previous efforts to diversify its offerings, as seen in its collaboration with JD.com to launch a "one-hour delivery" service in April 2024, establishing 17 front warehouses in Beijing [5]. Group 3: Market Context and Challenges - Dongfang Zhenxuan's growth trajectory has been notable since its establishment in December 2021, achieving significant sales in its product lines, including over 260 million units of its popular products [5]. - However, the company faces challenges as the live-streaming industry matures and competition intensifies, necessitating a search for new growth avenues beyond content-driven sales [5][7]. - The entry into the food delivery market is seen as a necessary step to enhance user engagement and extend the consumption chain, especially as the company reported a revenue of 4.392 billion yuan for the 2025 fiscal year with a net profit margin of only 0.14% [7]. Group 4: Future Outlook - The leadership change and business expansion signal a critical moment for the company, with Yu Minhong's return suggesting a strong commitment to navigating the challenges ahead [8]. - The potential for Dongfang Zhenxuan to establish a self-owned restaurant brand or expand its delivery network could create a new ecosystem that combines live-streaming e-commerce with instant retail [6][8].

01 丽晶国际大厦是杭州网红产业的标志性大厦。巅峰时期，这里入驻了将近两万名主播，她们面容姣好，妆饰精致，心怀成名梦想，每日在十几平米的小单 间内直播。 她们中的很大部分是带货主播，在和网友谈话表演过程中，适时"一二三上链接"。有些主播一开始是表演和求打赏，殊途同归，这些主播通常也会走上带 货之路。 2018年，丽晶国际大厦就已经火了。每到晚上，这里通火通明，外界戏称为"榜一大哥的伊甸园"。据说这里每天签收快递最多达到数万，并由此催生出5 元代取的火热业务。 丽晶大厦的小单间月租金，最高时四五千元。今年以来，租金一路走低，最近降至1200-1800元。记者走访发现，楼内还有不少空置房，租客可能已不足 6000人。 丽晶大厦的网红撤退，似乎成为杭州网红产业盛极而衰的缩影。同样被拿来佐证的，还有辛选集团、向太、疯狂小杨哥这些头部网红。今年他们正在撤出 杭州的核心商圈。 杭州对于网红产业，真的失去吸引力了吗？ 02 杭州并没有变，是网红产业在变。今年以来，直播带货行业，正在经历快速的退潮期。 直播带货起于2016年，经数年发展，成为各网络平台的标配。据统计，2018-2023年，行业复合增长率超过200%。 大量网 ...

Core Viewpoint - The article discusses the crisis of "cultural stamina" among urban youth, highlighting the impact of high-intensity work and information overload on their ability to engage with long-form content and deep thinking [1][2]. Group 1: Cultural Stamina and Attention Economy - Urban youth are experiencing a depletion of "cultural stamina," struggling to engage with lengthy content like podcasts and books due to overwhelming work and information bombardment [1][2]. - Attention has become a scarce resource in the age of information explosion, with various media formats competing for consumer focus, leading to a shift in consumption logic [1][2]. - Content creators face challenges in maintaining audience engagement as they navigate the balance between producing lengthy, in-depth content and the audience's fragmented attention spans [2][3][5]. Group 2: Behavioral Adjustments and Consumption Patterns - Content creators are increasingly using techniques like "speed listening" to manage their time and information intake, reflecting a broader trend of adapting to fragmented media consumption [2][3]. - The rise of video podcasts and the emphasis on content length in titles indicate a dual interest and apprehension among audiences towards long-form content [3][4]. - Consumers are becoming more discerning, often seeking alternatives and questioning the necessity of purchases, indicating a shift from impulsive to more rational consumption behaviors [16][17]. Group 3: Impact of Platforms on Consumer Behavior - Platforms are designed to capture and retain user attention, often leading to impulsive purchasing behaviors that blur the lines between content consumption and shopping [16][19]. - The integration of content and commerce on platforms like Douyin (TikTok) reflects a trend where attention is directly converted into purchasing actions, complicating the relationship between attention allocation and consumer decision-making [16][18]. - The evolution of consumer behavior is marked by a growing awareness of the need for balance, as individuals seek to reclaim agency over their consumption choices amidst algorithm-driven recommendations [17][19]. Group 4: Long-Term Implications for Content Creation - The article suggests that the long-term viability of content creators hinges on their ability to cultivate trust and engagement with audiences, rather than solely focusing on immediate monetization [25][27]. - The relationship between content quality and commercial success is complex, with many creators still operating in a "for love" model, emphasizing the need for a supportive ecosystem that values quality over quantity [27][28]. - The discussion highlights the importance of patience and persistence in content creation, as market recognition often requires time and sustained effort [28].

Core Viewpoint - The training event titled "Empowering Women through E-commerce Live Streaming" aims to enhance women's entrepreneurial skills and income generation through e-commerce initiatives in Xinjiang's Bachu County [1]. Group 1: Training Content - The training covered essential aspects of short video marketing and live streaming operations, including analysis of platforms like Douyin and monetization strategies [3]. - Detailed discussions included operational rules of e-commerce platforms, live streaming processes, product selection strategies, and supply chain management [3]. Group 2: Participant Feedback - Participants expressed that the training provided comprehensive insights into creating effective short videos and gaining online traffic through live streaming, offering valuable learning opportunities for grassroots women [5]. - The training included practical exercises where participants practiced live streaming under the guidance of instructors, enhancing their operational skills [5]. Group 3: Organizational Support - The Women's Federation of Bachu County aims to create a professional learning and exchange platform for female entrepreneurs and job seekers, enhancing their new media operation skills to adapt to the digital age [5].

Core Insights - The article reflects on the evolution of the e-commerce landscape in China from 2015 to 2025, highlighting the shift from a booming growth phase to a more competitive and saturated market environment [1][2][4][52]. Group 1: Historical Context - In 2015, the e-commerce environment was characterized by rapid growth, with Alibaba dominating the market, holding nearly 80% of the e-commerce share [22]. - The number of internet users in China increased from 668 million in 2015 to approximately 1.108 billion in 2025, indicating a significant expansion of the digital consumer base [11][15]. - The excitement surrounding events like "Double Eleven" was palpable, with consumers actively engaging in shopping sprees during promotional events [2][3]. Group 2: Current Market Dynamics - The current e-commerce landscape is marked by intense competition, with platforms like Pinduoduo and Douyin emerging as significant players, disrupting traditional market dynamics [20][23][28]. - The competition has shifted from merely attracting users to retaining their attention, leading to a focus on innovative marketing strategies such as live streaming and extended promotional periods [34][36]. - The concept of "Double Eleven" has evolved from a unique shopping event to a more normalized promotional period, losing some of its initial excitement and urgency [50][52]. Group 3: Future Outlook - The article suggests that the e-commerce sector is approaching a saturation point, where the growth of internet users will stabilize, and competition will become increasingly challenging [41][42]. - Future strategies will likely involve more sophisticated methods of attracting consumer attention, such as integrating short dramas and other engaging content into shopping experiences [46]. - The competitive landscape will continue to evolve, with companies needing to adapt to changing consumer behaviors and preferences to maintain relevance in the market [54][55].