Core Viewpoint - The article highlights the issue of "ghost online stores" that are difficult to trace, which complicates the enforcement of trademark infringement cases by market regulatory authorities. The State Administration for Market Regulation (SAMR) has issued a draft regulation to enhance cooperation between e-commerce platforms and regulatory bodies in addressing trademark infringement cases [1][2]. Group 1: Regulatory Measures - The SAMR has identified 14 online stores on platforms like Pinduoduo, Taobao, Kuaishou, and JD.com that allegedly infringe on the trademark rights of "Pang Donglai," with 10 of these stores operating from unregistered addresses, and 8 of them being untraceable [1]. - The draft regulation specifies that if there is preliminary evidence of trademark infringement, market regulatory authorities can notify e-commerce platform operators to take intellectual property protection measures [1]. - In cases where the address information of the online store operators is inaccurate and they cannot be contacted, the market regulatory authorities will inform the e-commerce platform operators, who must prominently mark the affected stores and products [1]. Group 2: Jurisdiction and Cooperation - The regulation outlines jurisdictional authority and cooperation requirements for local market regulatory departments when dealing with cases that span multiple regions [2]. - E-commerce platform operators that violate the regulations and facilitate trademark infringement will be subject to legal action by market regulatory authorities [2].