网络文学IP多元变现

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2024中国网络文学发展报告发布
Zhong Guo Qing Nian Bao· 2025-07-19 01:21
Group 1 - The core viewpoint of the articles highlights the robust growth of China's online literature market, with projected revenue reaching 49.55 billion yuan in 2024 and a user base of 638 million, marking a 16% year-on-year increase, the highest in history [1] - The cumulative number of online literature works is expected to reach 42.1 million, reflecting an 11.19% year-on-year growth, while the number of adaptations of online literature IPs is projected to be 83,250, a 14.55% increase [1] - The number of registered authors on online literature platforms is estimated to be approximately 30.31 million by the end of 2024, showing a 3.44% year-on-year growth, indicating a shift towards a user and consumption-driven phase in the industry [1] Group 2 - The newly released "Blue Book on Copyright Protection of Online Literature Works" covers five major sections, including industry background, copyright legal analysis, risk prevention systems, diversified protection paths, and typical cases, providing a comprehensive legal and practical framework [2] - The "Quick Protection" mechanism for online literature, developed by the Beijing Publishing Copyright Association and key platforms, aims to establish a rapid response mechanism for complaints and a long-term communication system to effectively curb copyright infringement [2]