中新网杭州1月24日电(鲍梦妮)2026年，杭州将打造全国文化"新三样"高质量发展引领地和出海示范 地。 杭州市十四届人大六次会议正在此间举行。杭州市市长姚高员在作政府工作报告时如上表示。 杭州市十四届人大六次会议开幕。法鑫 摄 近年来，以网络文学、网络影视剧、网络游戏为代表的文化"新三样"成为中华文化出海的重要载体。 在"十五五"开局之年，杭州提出上述目标，"引领""示范"字眼无不彰显其谋划领跑之意。 杭州的文化"新三样"成果有许多高光时刻。 2024年，游戏《黑神话：悟空》成为全球现象级作品。 2025年，影视剧《藏海传》破圈出海，登陆海外190个国家和地区。 2026年，微短剧《盛夏芬德拉》凭借亮眼表现被写入浙江省政府工作报告。 据统计，"十四五"期间，杭州全市入选国家文化出口重点企业31家(次)、项目9个，累计分别达95家 (次)、54个，居全国同类城市首位。同时，688部杭产网络剧片获发行许可，其中杭产网络动画491部、 占全国比重的31%，居全国同类城市第一。目前，从杭州出发的文化"新三样"覆盖海外用户数已超过10 亿人。 1月23日，《黑神话：悟空》IP吸引大量游人参观。吴君毅 摄 近日，浙江华 ...

近年来，网络文学内容市场正在经历一场结构性调整。以往霸榜的玄幻修仙、霸道总裁叙事等依然拥有基本盘，但一批切中时代情绪的新垂类正以惊人增 速抢占用户心智与阅读时长。 曾经占据网文主流的是《斗破苍穹》的莫欺少年穷，是《凡人修仙传》的大道争锋，主角们总是在对抗、征服与超越中，为读者提供逃离现实压力的精神 快感。 然而，进入后疫情时代，这种以对抗和扩张为主题的外求型叙事，正迅速被一种以建设和守护为核心的内求型叙事所稀释。读者和作者用真金白银在文学 市场上协商出的，不再仅仅是天下无敌的幻想，更是安身立命的渴望，本质是读者厌倦内卷后，对躺平式安稳的追寻。 另一方面，当现实里的竞争压力、生活不确定性持续挤压精神空间，读者不再满足于逃离现实，更需要释放情绪。于是发疯文应运而生。发疯文里不管不 顾的主角们，以更激烈的形式对卷不动又躺不平的困境宣泄不满。 以癫破局的发疯文与建设守护的内求型叙事形成二元共生，共同构成了当下网文市场的核心情绪图谱。这是网文对当下大众精神困境的精准回应，更暗藏 着网文IP向影视赛道延伸的全新密码，成为内容行业不可忽视的新风向。 寻求安全屋 后疫情时代，一种普遍的底线思维在青年文化中蔓延。年轻人对守住生 ...

Core Insights - The traditional model supporting web authors, based on word count for "full attendance" and "subscriptions," is nearing its limits due to the saturation of traffic growth. The short drama market's emergence in 2025 has opened new avenues for value creation in the crowded web literature ecosystem [1][2] Group 1: Market Dynamics - Over 6,000 web novels have been adapted into short dramas, resonating with audiences through relatable life details and emotional depth, providing substantial financial returns for authors [1] - The short drama industry is experiencing a revival, with the adaptation of web novels leading to significant viewership, as seen with the hit short drama "盛夏芬德拉," which surpassed 4 billion views [2] - The competition in the short drama sector has shifted towards the acquisition of IP resources, with platforms investing heavily to encourage the production of high-quality adaptations [3] Group 2: Financial Opportunities for Authors - In the first half of 2025, many authors reported earning substantial income from copyright adaptations, with some receiving tens of thousands of yuan, despite low initial novel royalties [3][10] - The adaptation of web novels into short dramas has democratized opportunities for lesser-known authors, allowing them to benefit from the booming market [8][11] - The revenue model for authors has shifted from traditional ad revenue and reader tips to primarily relying on copyright fees and profit-sharing from adaptations, regardless of the original work's popularity [7][10] Group 3: IP Resource Competition - By 2025, over 6,700 web works had been adapted into short dramas, with more than 3,600 already available, indicating a significant resource pool for high-quality content [11] - The inherent traffic of web IPs provides a solid audience base for short dramas, with quantifiable metrics aiding in the selection of IPs for adaptation [11] - The experience of web authors in narrative structure and character development enhances the quality of adaptations, reducing development costs and time [11][12] Group 4: Industry Evolution - The rise of short dramas represents a shift in the content creation landscape, allowing for quicker, lower-cost adaptations compared to traditional long-form dramas, thus enabling more creators to participate [19] - The integration of web literature and short dramas is creating a new cycle of value, where successful adaptations not only generate revenue for authors but also boost the original works' readership and IP value [16][21] - The current environment is seen as a turning point for creators, transforming writing from a gamble into a multi-dimensional investment opportunity [23][24]

Core Viewpoint - The "new three samples" of culture, namely online literature, online film and television, and online games, are becoming prominent symbols in China's cultural export process, with a focus on achieving high-quality overseas expansion during the Zhejiang Provincial Two Sessions [1][3]. Group 1: Cultural Export Strategies - Enhancing the ability to create high-quality cultural products is crucial for successful overseas expansion, emphasizing the need to explore traditional Chinese culture and present it in forms that resonate with international audiences [3][4]. - The diversification of cultural export forms is highlighted, with a push for quality IP from the "new three samples" to extend into various fields such as film, animation, esports, music, and trendy toys [3][4]. - The importance of breaking down barriers between online literature, online dramas, and online games is emphasized, advocating for collaborative efforts to achieve greater impact through synergy [3][6]. Group 2: Technological Innovation - Technological innovation is viewed as a key driver for cultural export, with Zhejiang aiming to become a hub for AI development to facilitate multilingual distribution and cultural localization [4][6]. - Companies like NetEase are investing heavily in R&D, with a 15% annual investment intensity over the past five years, supporting high-quality game development and contributing to the real economy [4][5]. Group 3: Overcoming Cultural Barriers - Addressing the challenges of crossing cultural divides is essential, with suggestions to shift from a "traffic-driven" model to a "value-driven" approach in cultural exports [6][7]. - The establishment of provincial "cultural export translation centers" is proposed to provide specialized consulting and content adaptation services, fostering innovative international expressions [6][7]. Group 4: Systematic Support Ecosystem - A call for a more systematic support ecosystem for cultural exports is made, leveraging platforms like the China (Shenzhen) International Cultural Industries Fair and the World Internet Conference to promote cultural products [6][7]. - Collaboration among government, market, and educational institutions is recommended to enhance support in areas such as channel development, legal assistance, and talent cultivation for sustainable cultural export [7].

Core Viewpoint - The article highlights the rapid growth of China's cultural industry, particularly in the context of cultural products going global, with Shanghai as a key player in this transformation [1][2]. Group 1: Cultural Industry Growth - The significant increase in overseas revenue is a prominent feature of China's cultural industry development, especially in gaming and online literature [3][5]. - The self-developed products generated overseas sales revenue of $20.455 billion (approximately 143.056 billion RMB), marking a year-on-year growth of 10.23% [5]. - The overseas market for Chinese online literature is projected to reach 4.815 billion RMB in 2024, with a year-on-year growth of 10.68% [5]. Group 2: Evolution of Cultural Products - The evolution of online literature has progressed through three stages: translation of content, establishment of overseas platforms, and deep integration into global entertainment industries [5][6]. - The current phase of cultural products going global is characterized by a shift from mere content export to collaborative creation across various cultural sectors [6][7]. Group 3: Localized Strategies and Globalization - Localized strategies are crucial for gaming companies expanding into overseas markets, with teams established in key regions to enhance community engagement and user feedback [11][12]. - The trend of simultaneous global launches and prioritizing overseas versions reflects the growing capabilities of cultural enterprises in international markets [12][13]. Group 4: Regional Support and Policy Framework - Regional policies, such as those from Shanghai's Pudong New Area, provide comprehensive support for cultural enterprises going global, including investment, financial services, and legal assistance [7][13]. - The establishment of the "Micro Short Drama Outbound Base" aims to facilitate the entire industry chain for micro short dramas, enhancing cultural exchange and dissemination [20][24]. Group 5: Industry Collaboration and Ecosystem Building - The cultural industry's success in going global relies on a collaborative ecosystem that supports content creation, distribution, and local operations [16][18]. - The "Cultural IP Industry Development Pudong Initiative" aims to strengthen innovation, reform systems, and enhance global resource allocation capabilities [18][24].

Core Insights - The article highlights the rapid growth of China's cultural industry, particularly in the context of cultural products going global, with Shanghai as a key player in this transformation [1][3][21] Group 1: Cultural Products and Globalization - Shanghai's cultural products, which blend traditional elements with modern creativity, are increasingly popular among international tourists [1] - The overseas revenue of China's cultural industry, especially in gaming and online literature, has seen significant growth, with self-developed games generating $20.455 billion in overseas sales, a 10.23% increase year-on-year [3] - The cultural industry is transitioning from merely exporting content to creating a global collaborative ecosystem, enhancing the value of Chinese IPs in international markets [4][14] Group 2: Industry Evolution and Trends - The evolution of online literature has progressed through three stages: translation, platform establishment for local creators, and deep integration into global entertainment industries [4][5] - The demographic of creators is becoming younger, with 50% of WebNovel's signed authors being born after 2000, indicating a shift in creative dynamics [5] - The cultural industry is increasingly focusing on localizing content for international markets, enhancing user engagement and acceptance [10][11] Group 3: Policy Support and Infrastructure - Shanghai's Pudong New Area has implemented supportive policies for cultural enterprises going global, providing comprehensive services in investment, finance, and legal support [6][12] - The establishment of the "Micro Short Drama Export Base" aims to facilitate the global distribution of Chinese cultural products, leveraging Shanghai's unique policies [17] - The region's cultural industry cluster is rapidly developing, with 603 registered cultural creative enterprises and a total revenue of 172.8 billion yuan in 2024 [21]

Core Insights - The article highlights the rapid growth of China's cultural industry, particularly in the context of cultural products going global, with Shanghai as a key player in this transformation [1][2][5]. Group 1: Cultural Products and Globalization - Shanghai serves as a vibrant hub for cultural exchange, blending traditional elements with modern creativity, attracting international tourists [1]. - The overseas revenue from China's cultural industry, especially in gaming and online literature, has seen significant growth, with self-developed games generating $20.45 billion (approximately 143.06 billion RMB) in overseas sales, marking a 10.23% year-on-year increase [2]. - The online literature sector is also expanding, with projected overseas revenue of 4.815 billion RMB in 2024, reflecting a 10.68% growth [2]. Group 2: Industry Transformation - The cultural industry's evolution is marked by a shift from mere content translation to a more integrated approach involving local creators and global co-creation [3]. - The CEO of a leading online literature company notes that the industry has progressed through three stages: translation, platform establishment, and global co-creation, enhancing the value of Chinese IP in international markets [3]. - The focus has shifted from simply exporting content to creating mechanisms and platforms that foster deeper engagement with global audiences [3][4]. Group 3: Ecosystem Development - The establishment of supportive regional policies, such as those from Shanghai's Pudong New Area, has been crucial in facilitating cultural enterprises' international expansion [5]. - These policies provide comprehensive support, including investment, cross-border finance, and legal services, enabling cultural companies to focus on creativity and overseas growth [5]. - The cultural industry is increasingly leveraging local insights and experiences to enhance its global operational capabilities, moving towards simultaneous global launches of products [7]. Group 4: Local Adaptation and Global Strategy - Local teams are essential for cultural companies to effectively engage with overseas markets, adapting strategies to fit regional preferences and cultural nuances [7][8]. - The gaming sector exemplifies this trend, with companies developing products from a global perspective to ensure broader acceptance among international users [7]. - The integration of local cultural elements into products, such as the incorporation of Chinese folklore in games, helps bridge cultural gaps and enhances user engagement [8]. Group 5: Collaborative Efforts and Industry Events - The cultural industry's success relies on collaborative efforts across the entire value chain, from content creation to local operations [10]. - The establishment of a micro-short drama export base in Pudong aims to create a comprehensive ecosystem for the micro-short drama industry, facilitating cultural exchange and innovation [11]. - Major international events hosted in Pudong, such as ChinaJoy and various esports tournaments, further enhance the region's role as a key platform for cultural dissemination [13]. Group 6: Future Outlook - The cultural industry in Pudong is poised for a critical transformation, shifting from scale expansion to quality enhancement, driven by digital innovation and consumer upgrades [13]. - The region's cultural creative industry comprises 603 enterprises, employing 77,000 people and generating a total revenue of 172.8 billion RMB, indicating a robust growth trajectory [13].

Group 1 - The article highlights the flourishing growth of online literature, emphasizing the continuous emergence of quality works and the establishment of a platform for communication between authors and readers [1] - The recommendations are curated by professors from Peking University’s Online Literature Research Forum, focusing on works that balance reputation and popularity for the second half of 2025 [1] Group 2 - "The Adventure of the Wang Family" features a protagonist who navigates the chaotic Southern and Northern Dynasties using modern knowledge and historical insights, emphasizing themes of identity crisis and class barriers [2] - "Living Forever" explores the protagonist's journey through a long life, questioning the implications of immortality and the nature of existence, reflecting contemporary readers' desires for a leisurely life [3] - "The Tale of the Great Tang" combines elements of mystery and adventure, showcasing a complex world filled with intricate characters and emotional depth, reminiscent of classic Chinese literature [4][5] - "Auspicious and Fortunate" shifts the narrative focus to the lives of servants in a noble household, providing a unique perspective on social hierarchies and the daily struggles of lower-class characters [7]

Core Viewpoint - The "Magnificent Seventy Years, Striding into a New Era" exhibition in Sichuan celebrates the 70th anniversary of the founding of the People's Republic of China, showcasing the province's significant achievements across various sectors over the past seven decades [13]. Economic Development - The exhibition features impressive models such as the Chengdu Tianfu International Airport and the Yaxi Expressway, highlighting Sichuan's rapid infrastructure development [13]. - Sichuan's GDP has dramatically increased from 2 billion to 4 trillion yuan over the past 70 years, indicating substantial economic growth [13]. - The exhibition includes a large model of the high-temperature superconducting maglev train developed by Southwest Jiaotong University, showcasing advancements in transportation technology [13]. Social Progress - The exhibition displays a range of historical items, from black-and-white televisions to modern 5G emergency vehicles, illustrating the evolution of daily life in Sichuan [14][15]. - A model of the poverty alleviation project in Yanyuan County is presented, demonstrating the impact of these initiatives on local communities [15]. - The contrast between photos of Chengdu from 2015 and 2018 highlights the improvements in air quality and urban development [15]. Cultural Prosperity - The exhibition celebrates Sichuan's rich cultural heritage, featuring artifacts from the Sanxingdui civilization and popular contemporary works like "Langya Bang" and "Three Lives Three Worlds, Ten Miles of Peach Blossoms" [16]. - The number of bookstores in Chengdu has reached 3,463, ranking second in the country, reflecting the city's vibrant literary culture [16]. - Sichuan is recognized for its intangible cultural heritage, with 139 items listed as national-level cultural treasures [16]. Exhibition Design - The exhibition spans over 20,000 square meters, with the provincial comprehensive hall alone exceeding 10,000 square meters, designed to accommodate a vast array of exhibits [21]. - The use of red color throughout the exhibition enhances the festive atmosphere in line with the National Day celebrations [22]. - The design incorporates curves and circular elements to create a more engaging visitor experience, symbolizing growth and prosperity in Sichuan [23].

Group 1 - The conference held on January 4 focused on optimizing the business environment and promoting high-quality development in Huairou District, recognizing 25 companies for their significant contributions [2] - Among the recognized companies, Beijing Jinjiang Original Network Technology Co., Ltd. and Jingji World (Beijing) Network Technology Co., Ltd. were highlighted as top ten in the "Comprehensive Contribution Award" [2] Group 2 - Beijing Jinjiang Original Network Technology Co., Ltd., established in 2006, is a national high-tech enterprise with over 70 million registered users and 700,000 online novels, making it a leading platform for female-oriented original literature in mainland China [4] - Jingji World (Beijing) Network Technology Co., Ltd., founded in 2007, is also a national high-tech enterprise with over 900 million registered users, recognized as a top developer and operator of online gaming in China, ranking in the top 50 of the "China Internet Top 100 Enterprises" for five consecutive years [4] - Both companies are part of the district's internet association, which organized participation in the conference to enhance understanding of local business policies and resources, aiming to expand cooperation channels and match industry opportunities [5]