本报（chinatimes.net.cn）记者于玉金 北京报道 从去年创下"五连爆"，到今年IP再度实现影视"七连爆"，阅文集团IP影响力持续破圈。不仅是长剧集， 阅文集团今年以来动画在全网播放量Top10的作品中占了8部；短剧爆款率超过60%，单部作品播放量突 破30亿。 "短剧与漫剧正成为IP视觉化的重要引擎，不仅能极大提升文字到视觉的转化效率，为大量IP带来开发 机会，也将为作家开辟全新的转型路径。"10月16日，阅文集团CEO兼总裁侯晓楠在阅文创作大会上指 出。与此同时，侯晓楠宣布升级"创作合伙人计划"，在深耕短剧之外再入局漫剧新赛道。 侯晓楠自2023年5月接任阅文集团CEO之后，深耕IP生态链和提升商业化能力，其中抓好"视觉突破 口"，加速IP视觉化开发成为重要的发展方向。而在中国微短剧市场规模已经超过电影票房规模的背景 下，加大短剧发展也早已成为其必选项。不过，短剧与漫剧究竟能否为阅文集团带来可观收益，尚待时 间检验。 持续深耕短剧 阅文集团在短剧赛道持续发力。2024年，阅文上线了100多部作品，打造多部精品短剧，单部作品最高 流水接近4000万元。2025年开年，阅文集团上线的一部新作更是实 ...

拥抱短视频变革，实现业务新突破 磨铁集团目前是一家综合性文化创意产业集团，公司致力于提供全方位的内容产品，打造版权全产业链 运营能力，构建完整的内容产业生态。 面对短视频变革对图书行业带来的影响，魏子熙表示，磨铁集团更多还是选择拥抱变化、接受变化。公 司从2020年开始加大在线上销售的投入，目前，磨铁集团已经形成线上线下全渠道销售网络，实现产品 高效触达读者。 在线上销售方面，磨铁集团已经在抖音、小红书、B站、快手等平台形成账号矩阵，全网用户规模超过 2800万。公司通过直播带货、短视频带货等多种形式进行线上销售，目前有接近30%的图书销售收入来 自淘宝店、抖音店、小红书店、快手店等线上渠道。 近年来，短视频的迅速发展不仅改变着大众获取内容的习惯，也对图书行业发展带来巨大影响。作为图 书行业的龙头企业，磨铁集团选择拥抱变化，借短视频力量形成业务转型升级的新突破。 日前，在2025粤港澳大湾区文化产业投资大会（以下简称"2025大湾区文投会"）北京推介会现场，北京 磨铁文化集团股份有限公司副总裁、董事会秘书魏子熙向21世纪经济报道记者分享了磨铁通过短视频渠 道进行图书销售、借助短视频内容进行图书内容生产的创新模 ...

此外，阅文还发布三项AI应用升级：行业首创的千万字网文深度理解能力"妙笔通鉴"以及"版权助 手"、"漫剧助手"，覆盖创作辅助、版权开发和漫剧改编不同环节。（智通财经记者 范佳来） 在2025阅文创作大会上，阅文集团CEO兼总裁侯晓楠宣布多项业务升级，涵盖漫剧短剧、潮玩、AI应 用能力升级等，围绕"IP+AI+消费"融合发力，构建IP价值的第二增长曲线。 侯晓楠正式发布"全球潮玩共创计划"。该计划包含两大核心：一是携手全球百大艺术家，推动原创潮玩 IP孵化与阅文IP的形象化创作；二是向合作方开放阅文全链条的产业化能力，覆盖从艺术家签约与服 务、产品设计、生产供应链，到全球营销发行与IP多业态联动等。 ...

同时，他也表达对2025大湾区文投会的期待。"文化领域的发展离不开资本助力，文投会把文化项目和 资本紧密连接在一起，将形成非常良性的生态，利于文化产业的发展和繁荣。"他说。 近年来，短视频的迅速发展不仅改变着大众获取内容的习惯，也给对图书行业发展带来巨大影响。作为 图书行业的龙头企业，磨铁集团选择拥抱变化，借短视频力量形成业务转型升级的新突破。 日前，在2025粤港澳大湾区文化产业投资大会（以下简称"2025大湾区文投会"）北京推介会现场，北京 磨铁文化集团股份有限公司副总裁、董事会秘书魏子熙向21世纪经济报道记者分享了磨铁通过短视频渠 道进行图书销售、借助短视频内容进行图书内容生产的创新模式。 魏子熙表示，磨铁集团从一家小公司发展到今天，成为民营图书行业的头部公司，同样离不开资本的助 力。公司在2017年就获得广东投资机构粤财中垠的投资支持。投资后，磨铁从单一的图书公司逐步发展 成为一家综合性的文化创意产业集团，公司的整体业务规模也逐年上升。 除了借助短视频渠道进行图书销售，磨铁还借助短视频内容实现图书内容的新型生产。魏子熙表示，磨 铁一直是专注于原创内容，出品的图书产品中，有大概80%是来自中国的原创内容 ...

"短剧和漫剧都是这两年比较热的IP改编的新的形态和载体，不仅能极大提升文字到视觉的转化效率， 同时也给海量IP带来开发机会，让作家开辟全新的跨界路径。"侯晓楠表示，漫剧则是以"轻、快、 广"的特点，覆盖更年轻的Z世代这些新群体。 据其介绍，在短剧方面，阅文已经跑通了和作家、编剧及行业伙伴的共创模式。除了打造原创编剧团 队，阅文也是业内首家成功推动网文作家向短剧编剧跨界的平台。像公子衍、百香蜜、洛日、微扬、横 扫天涯等作家，已经成功实现"双栖"式发展。现在阅文希望把短剧这样成熟的模式复用到漫剧新赛道。 阅文将推出四大举措布局漫剧生态：在IP资源上，阅文漫剧将开放10万部精品IP，包括《国民法医》这 些头部作品及多元题材；在创作扶持上，阅文漫剧将设立亿元专项创作基金，支持作家跨界及优质团队 开发；在技术赋能上，阅文推出"漫剧助手"之类AIGC工具，加大提升漫剧改编效率；在产业链协同 上，构建从制作、发行到IP产业链联动等全链路扶持，构建一个开放、高效、共赢的漫剧共创生态。 阅文集团2015年由腾讯文学与盛大文学整合组建，2025年是阅文成立十周年。 10月16日，2025阅文创作大会上，阅文集团CEO兼总裁侯晓楠 ...

Core Insights - The 2025 Yuewen Creation Conference was held with the theme "Towards the Light," celebrating the 10th anniversary of Yuewen Group and announcing multiple business upgrades focusing on "IP + AI + Consumption" integration to build a second growth curve for IP value [1] - CEO Hou Xiaonan highlighted four key trends for the future: the importance of good stories in the content explosion era, the originality as the soul of works in the AIGC era, IP as a super leverage in the new consumption era, and Chinese stories as a global language in the co-creation era [1] Business Expansion - Yuewen is entering the new realm of comic dramas after achieving over 60% hit rate in short dramas, with plans to replicate the successful co-creation model from short dramas to comic dramas [2] - The company will leverage its vast IP reserves, animation production capacity, and AI technology to support its entry into the comic drama market, opening access to 100,000 premium IPs and establishing a 100 million yuan special creation fund [2] - Yuewen aims to create an open, efficient, and win-win co-creation ecosystem for comic dramas, enhancing adaptation efficiency through tools like "Comic Drama Assistant" [2] AI Capabilities Upgrade - Yuewen announced three AI application upgrades, including the industry-first deep understanding capability for novels and tools for copyright development and comic drama adaptation [4] - The company has seen significant usage of its AI translation works, with over 7,200 AI-translated works accounting for about 70% of the total Chinese translated works on its platform, and a 38% year-on-year revenue growth from AI translation works [5] - The integration of IP, AI, and consumption is seen as a strategy to transition from a content provider to a comprehensive IP operator, enhancing the global expansion of Chinese stories [5]

Core Viewpoint - The "2025 Reading Literature Creation Conference" highlighted the growing potential of the secondary cultural market, with the company aiming to leverage its extensive IP portfolio to capitalize on emerging trends in consumer behavior and content creation [2][3]. Group 1: Market Trends and Opportunities - The company identified four key trends: the importance of compelling stories in a content-saturated environment, the role of originality in the age of AIGC (Artificial Intelligence Generated Content), the leverage of IP in the new consumer era, and the global co-creation of Chinese stories [2]. - The secondary market, referred to as "谷子" (derivative products), is seen as a crucial amplifier for IP, transforming emotional and experiential value into tangible consumer products [3][4]. - The potential of the derivative product market is significant, with the company's GMV for these products reaching 480 million yuan in the first half of the year, nearing the total expected for 2024 [4]. Group 2: Strategic Initiatives - The company plans to implement a "Global Trendy Toy Co-Creation Plan" in collaboration with top artists to develop recognized trendy toy IPs, moving beyond simple licensing [4][5]. - The upgraded "Creative Partner Program" aims to support the development of the manga and short drama sectors, with a dedicated fund of 100 million yuan to assist creators in cross-industry projects [6][8]. - The company has already developed 30 manga works, achieving over 50 million views, indicating a strong market interest in this format [6][8]. Group 3: Technological Integration - AI tools, such as the "Manga Assistant," are being utilized to streamline the entire process from IP selection to script adaptation, enhancing efficiency in manga production [9][10]. - The integration of AI technology is expected to unlock new possibilities for visualizing literary IPs, contributing to the overall growth of the company's IP ecosystem [10].

Core Insights - The CEO of Yu Wen Group, Hou Xiaonan, highlighted four key trends for the future: the importance of good stories in the content explosion era, originality as the soul of works in the AIGC era, IP as a super leverage in the new consumption era, and Chinese stories as a global language in the era of global co-creation [1] Group 1: Strategic Initiatives - Yu Wen Group announced an upgrade to its "Creative Partner Program," expanding into the comic drama sector in addition to its focus on short dramas [1] - Short dramas and comic dramas are becoming significant engines for IP visualization, enhancing the efficiency of transforming text into visuals and creating new opportunities for writers [1] Group 2: Global Collaboration and Commercialization - The "Global Trendy Toy Co-Creation Plan" was launched, focusing on two main aspects: collaborating with the top 100 global artists to promote the incubation of original trendy toy IPs and opening Yu Wen's full-chain industrial capabilities to partners [1] - The emotional economy is accelerating the commercialization of IPs, with Yu Wen's derivative product GMV reaching 480 million yuan in the first half of the year, nearing last year's total [1] - In addition to developing its own IPs, Yu Wen is actively collaborating with well-known external IPs such as "Honor of Kings" and "Linglong" [1]

明年潮玩产业总规模将达1101亿元，全球潮玩共创计划将招募百大艺术家，掘金万亿情感消费市场…… 10月16日，2025阅文创作大会在武汉光谷举办。大会以"向光而行"为主题。 时值阅文成立十周年,阅文集团CEO兼总裁侯晓楠现场宣布多项业务升级，侯晓楠表示，"面向未来，我 们看到了四个关键趋势：内容爆炸时代，好故事是定海神针；AIGC时代，原创力是作品灵魂；新消费 时代，IP是超级杠杆；全球共创时代，中国故事是世界语言。下一个十年，将是中国超级IP的黄金时 代。" 漫剧将开放十万部精品IP 当日，侯晓楠宣布升级"创作合伙人计划"，在深耕短剧之外再入局漫剧新赛道。 从创作到开发三大AI应用升级 AI技术赋能IP生态，阅文集团高级副总裁黄琰在现场发布三项AI应用升级：行业首创的千万字网文深度 理解能力"妙笔通鉴"以及"版权助手"、"漫剧助手"，覆盖创作辅助、版权开发和漫剧改编不同环节。 作家助手全新升级，融入"妙笔通鉴"，实现对千万字级网文的深度理解，可实时分析千万字级网文内 容，辅助细节回顾、剧情总结、人物梳理、伏笔挖掘等场景需求，已正式向全行业网文作家开放；"版 权助手"聚焦于为IP改编方提供精准选书与内容梳理， ...

Core Insights - The CEO of the company highlighted four key trends for the future: the importance of storytelling in the content explosion era, originality as the soul of works in the AIGC era, IP as a super leverage in the new consumption era, and Chinese stories as a global language in the era of global co-creation. The next decade is expected to be the golden age for Chinese super IPs [1] Group 1: Expansion into New Content Areas - The company is entering the "manga drama" sector following its success in short dramas, supported by its vast IP reserves, animation production capacity, and AI technology [2] - Four major initiatives have been launched to build the manga drama ecosystem, including opening access to 100,000 premium IPs, establishing a billion yuan creative fund, launching AIGC tools like "Manga Drama Assistant," and creating a collaborative ecosystem across the entire production and distribution chain [2] - Currently, 30 manga drama works have surpassed 10 million views, indicating strong audience engagement [2] Group 2: Development of Merchandise - In the first half of the year, the company's derivative product GMV reached 480 million yuan, nearing last year's total, showcasing the potential of the trendy toy market [3] - The company announced a "Global Trendy Toy Co-Creation Plan" to collaborate with top global artists for the incubation of original trendy toy IPs and to leverage its entire industrial chain for product design, production, and marketing [3] - The company has already invested in niche enterprises like Super Vitality Factory to strengthen its capabilities in popular categories such as plush toys [3] Group 3: AI Application Upgrades - AI technology is a crucial direction for the company's sustainable development, with three major AI application upgrades announced: "Miao Bi Tong Jian," "Copyright Assistant," and "Manga Drama Assistant," covering various stages of content creation and IP development [4] - "Miao Bi Tong Jian" provides deep understanding of millions of words in web literature, assisting in detail review, plot summary, character organization, and foreshadowing [4] - The "Copyright Assistant" efficiently matches the company's extensive work library with downstream IP adaptation needs, while the "Manga Drama Assistant" offers comprehensive support for manga drama creation [4]