借助互联网传播的便利，中国网络文学已经从本土新大众文艺现象一跃而成为在全球范围内有广泛影响 的文化载体。从早期的文本翻译到IP衍生，再到如今的生态共建，"网文出海"正在从一种文化交流演变 为全球参与的文化共创。网络文学国际化浪潮一方面重塑了行业格局，开辟了发展的新模式，另一方面 也为我们思考网络文学经典化问题提供了新切口。 跨文化情感是文学经典性的必备内涵 永恒的文学经典不只抵得住时间的淘洗，也能超越地域空间和人群的限制。网络文学虽与传统文学有差 别，但同样适用于这一规律。在国际化过程中，通行全球的人类情感、人文价值和新的叙事表达方式， 是其能够穿透文化隔膜、实现全球化传播的根本原因，也是检验其是否具有经典性的必备内涵。 作者：桫椤（中国作协网络文学委员会委员、河北省网络作家协会副主席） 中华文化元素在国际化传播中更具经典价值 网络文学国际化，让本土叙事实现了全球共鸣，进而生成经典性。在这个过程中，中华文化并没有被弱 化，而是在与全球文化的交流融合中得到了创新和放大——这正是网络文学海外传播的时代意义。通过 跨文化传播和共创，网络文学中的中华文化元素被全球读者理解、接受并升华为具有普遍意义的经典内 涵。国际化 ...

Core Insights - The reading consumption market in 2025 is evolving into a new integrated development scenario, driven by AI, which enhances digital reading experiences across all age groups and scenarios [1] - Digital reading is rapidly growing, with 80.6% of the adult population in China engaging in digital reading formats, primarily through mobile devices [1] - The digital reading market in China is projected to reach a total revenue of 66.141 billion yuan in 2024, reflecting a year-on-year growth of 16.65% [2] - The integration of publishing sectors is showing a positive trend, with revenue from publishing integration reaching 9.724 billion yuan in 2024, a 19.1% increase from 2021 [2] - Online literature, a significant part of digital reading, achieved a revenue of 49.55 billion yuan in 2024, marking a 29.37% growth [2] - The micro-short drama market has surpassed 50 billion yuan in 2024, with nearly 700 million users, indicating a shift in content consumption [3] - Publishing houses are increasingly participating in micro-short drama production, leveraging their rich content resources to explore new market opportunities [4] - Cultural and creative products are becoming a new growth point for the publishing industry, with significant revenue increases reported at events like the Shanghai Book Fair [5] Digital Reading Growth - The widespread adoption of electronic devices has made digital reading convenient, allowing users to read anytime and anywhere [1] - The 2025 National Reading Survey indicates that mobile reading dominates with a 78.8% share among digital reading formats [1] Publishing Integration - The publishing integration sector is breaking down traditional boundaries, leading to a revitalization of the digital publishing industry [2] - The rapid growth of online literature is supported by AI translation technologies, facilitating the global reach of Chinese web literature [2] Micro-Short Drama Development - The micro-short drama market is expected to produce 40,000 episodes in 2025, with over 100,000 companies involved in the industry [3] - Online literature's established narrative models are effectively translating into micro-short dramas, enhancing viewer engagement [3] Cultural and Creative Products - Cultural products are increasingly becoming integral to bookstores, transforming them into cultural experience spaces rather than just sales points [5] - The success of cultural products at book fairs indicates a growing consumer interest and engagement with literary culture [5]

Core Insights - The "14th Five-Year Plan" emphasizes the healthy development of online literature, games, and audiovisual content, encouraging cultural enterprises to promote Chinese culture globally [1] Group 1: Market Overview - By the end of 2024, the user base of Chinese online literature is projected to reach 575 million, accounting for 51.9% of internet users [2] - The number of overseas active users is approximately 200 million, with 30 million new registered users in 2024 [2] - Revenue from the overseas market is expected to reach 4.815 billion yuan, reflecting a year-on-year growth of 10.68%, indicating strong market resilience [2] Group 2: Technological Advancements - Technology is enhancing the international dissemination of online literature, with AI translation expected to produce over 10,000 new translated works by 2025, achieving a translation scale 3.5 times larger than last year [3] - AI-driven translation volume is increasing by nearly 300% annually, with translation efficiency improving by 100 times and costs decreasing by 90% [3] Group 3: Industry Development - The international dissemination of online literature has established a robust industrial ecosystem, with significant achievements in IP development across various formats such as audiobooks, comics, and animations [4] - The evolution of Chinese online literature's international presence has transitioned from "text export" to "IP export," and now to a comprehensive "ecological export" model [4] - The current stage of "going global" for Chinese online literature is marked by a shift from single content output to a full ecosystem approach, including creation, translation, IP derivatives, and local co-creation [4]

Group 1 - In the first three quarters of this year, China's export of holiday goods, dolls, and animal-shaped toys exceeded 50 billion yuan, reaching over 200 countries and regions globally, indicating a significant impact on modern global consumer culture [1] - The rise of "interest consumption" is driving the popularity of niche products in the mass market, allowing small-scale products to gain traction [2] - Chinese manufacturing capabilities are advancing towards the high-end of the value chain, supporting the global success of Chinese trendy toys [2] Group 2 - Cultural products' appeal is rooted in their cultural charm, with a diverse range of offerings from traditional arts to modern digital content, reflecting a shift from "single-point breakthroughs" to a "multi-dimensional matrix" in cultural export [2] - Effective communication is crucial for cultural export, as cultural differences and language barriers can affect the acceptance of cultural products abroad [3] - Successful cultural export requires a blend of global vision and local strategies, ensuring respect for local cultures while enhancing understanding of Chinese culture [3] Group 3 - A robust cultural industry and market system are essential for driving innovation and expanding the reach of cultural exports [4] - The performance of companies in the cultural sector is notable, with the number of overseas publishing contracts signed by a major online literature company increasing by 80% year-on-year, and the authorization amount rising by over 200% [4] - As of June this year, over 600 cultural enterprises have settled in the National Cultural Trade Base (Nanjing), with projected total revenue exceeding 30 billion yuan for the 2024 fiscal year [4]

Core Insights - The cultural export from China has seen significant growth, with over 50 billion yuan in exports of festive goods, dolls, and animal-shaped toys in the first three quarters of the year, reaching over 200 countries and regions globally [1] - The rise of "interest consumption" is driving the popularity of niche products in the mass market, supported by China's manufacturing capabilities and cultural innovation [2] - Effective communication and understanding of local cultures are crucial for the sustainable success of cultural products abroad, as evidenced by successful adaptations in animation and dance [3] - The cultural industry needs a robust market system and innovative products to enhance its global influence, with companies like Yuewen Group reporting an 80% increase in overseas publishing contracts and over 200% growth in authorization amounts [4] Group 1 - Cultural products are gaining traction globally, with significant export figures indicating a growing influence on modern global consumer culture [1] - The concept of "interest consumption" is emerging, allowing niche products to penetrate mainstream markets, bolstered by China's advanced manufacturing capabilities [2] - Cultural innovation is key, with products like the "Dunhuang Feitian" theme integrating Eastern aesthetics with global youth culture [2] Group 2 - Communication barriers and cultural differences can hinder the acceptance of cultural products abroad, necessitating relatable storytelling and local integration [3] - Successful examples include the animated film "Nezha" and the original dance drama "Yongchun," which blend local cultural elements with universal themes [3] - A localized approach, such as tailored content for specific markets, enhances the appeal of Chinese cultural products abroad [3] Group 3 - A well-structured cultural industry and market system are essential for fostering innovation and expanding the reach of Chinese culture [4] - Companies are increasingly focusing on creating high-quality cultural products and expanding into international markets, as seen with the growth of cultural enterprises in designated trade bases [4] - The overall trend indicates a strong momentum for cultural exports, with expectations for Chinese culture to flourish globally [4]

Core Viewpoint - The 2025 China Online Literature Forum, themed "Great Era, Great Vision, Great Literature - Online Literature in the New Form of Civilization," commenced on November 10 in Quanzhou, Fujian, focusing on the creative ecology and dissemination trends of online literature in China [1] Group 1: Forum Themes - The forum addresses three main topics: "Creation," "Going Global," and "Publishing," exploring the extensive influence of online literature in the new era [1] - Experts at the forum believe that online literature is continuously expanding the boundaries of Chinese literature and serves as a significant vehicle for promoting Chinese culture internationally [1] Group 2: Challenges and Development - In light of challenges posed by technological changes such as artificial intelligence, online literature must balance classicism and innovative development while maintaining originality and deepening cultural connotations [1] - A representative from the China Writers Association emphasized the need for online writers to depict contemporary Chinese themes, broaden literary perspectives, and create new narratives and aesthetic styles [1] Group 3: Initiatives and Activities - The forum launched the first Maritime Silk Road Online Literature Week and announced the "Golden Conch" online literature creation support plan, aimed at stimulating innovation in online literature and promoting its development alongside related industries [1] - A series of activities, including international dissemination training, campus visits by writers, and creative exchanges, will be held to foster collaborative development in online literature creation, industry, criticism, and dissemination, contributing to the construction of a culturally strong nation [1]

Core Points - The establishment of the Beijing Writers Association - Online Writers Branch marks a significant step in enhancing the organizational structure of online literature in Beijing, aiming to promote high-quality development in the capital's online literary scene [2][4][5] Group 1: Establishment and Objectives - The Beijing Writers Association - Online Writers Branch was officially established during the first member representative conference, with the aim of uniting and promoting online writers in Beijing [1][2] - The branch's formation is seen as a crucial move to leverage Beijing's resources as a national cultural center, enhancing the development of online literature [2][3] Group 2: Leadership and Structure - The first council and presidium of the Beijing Writers Association - Online Writers Branch were elected, with Zhang Wei (Tang Jia San Shao) as the chairman and several vice-chairmen appointed [1][8] - An expert group consisting of 17 professionals in online literature theory and management was formed to provide guidance and support for the branch's activities [7] Group 3: Future Directions and Goals - The branch aims to lead in producing high-quality literary works, nurturing talent, and developing the online literature industry, with a focus on international outreach [3][4][5] - Emphasis will be placed on integrating cultural and technological advancements, enhancing the creative environment, and fostering a healthy industry ecosystem [5][6][7]

Core Insights - The revenue scale of China's online literature market is projected to reach 49.55 billion yuan in 2024, reflecting a year-on-year growth of 29.37%, showcasing the industry's resilience and growth potential [1] - The overseas market revenue for online literature is expected to reach 4.815 billion yuan, marking a new highlight in the industry's development [1] Industry Growth and User Engagement - The total number of online literature works in China has surpassed 42.1 million by the end of 2024, an increase of over 4.2 million works compared to 2023 [1] - The user base for online literature has reached 638 million, representing a 16% year-on-year growth, achieving a historical high [1] - Online literature is entering a new phase centered on user and consumption conversion, characterized by its representation as a new form of mass art, the emergence of new business models, and integration with micro-short dramas [1] IP Development and Young Creators - The number of online literature IP adaptations in China reached 83,250 in 2024, showing a year-on-year increase of 14.55% [2] - Young creators, particularly those born between 1995 and 2010, account for nearly 40% of newly signed online literature authors, with the youngest member of the Chinese Writers Association being only 25 years old [2] - The rise of young authors is injecting creative energy and new ideas into online literature, with over 50% of creators on the Tomato Novel platform being post-95s [2] International Expansion - The overseas revenue of China's online literature industry reached 4.815 billion yuan in 2024, with a year-on-year growth of 10.68% [3] - The total number of "going global" works, including overseas original works, is approximately 750,900, reflecting a year-on-year increase of 7.92% [3] - The trends of scale, quality, and ecological development are becoming prominent in the international expansion of online literature, supported by advancements in artificial intelligence that enhance translation efficiency and localization capabilities [3] Future Outlook - The application of new technologies, such as artificial intelligence, is expected to significantly improve the creative efficiency and innovative vitality of the online literature industry [3] - Online literature is anticipated to integrate more deeply with various content forms, including audiobooks, micro-short dramas, and online games, fostering a cross-media and diversified content ecosystem [3]

Group 1 - The core viewpoint of the articles highlights the robust growth of China's online literature market, with projected revenue reaching 49.55 billion yuan in 2024 and a user base of 638 million, marking a 16% year-on-year increase, the highest in history [1] - The cumulative number of online literature works is expected to reach 42.1 million, reflecting an 11.19% year-on-year growth, while the number of adaptations of online literature IPs is projected to be 83,250, a 14.55% increase [1] - The number of registered authors on online literature platforms is estimated to be approximately 30.31 million by the end of 2024, showing a 3.44% year-on-year growth, indicating a shift towards a user and consumption-driven phase in the industry [1] Group 2 - The newly released "Blue Book on Copyright Protection of Online Literature Works" covers five major sections, including industry background, copyright legal analysis, risk prevention systems, diversified protection paths, and typical cases, providing a comprehensive legal and practical framework [2] - The "Quick Protection" mechanism for online literature, developed by the Beijing Publishing Copyright Association and key platforms, aims to establish a rapid response mechanism for complaints and a long-term communication system to effectively curb copyright infringement [2]

Group 1 - The core viewpoint of the article highlights the significant growth and development of China's online literature market, with a projected revenue of 49.55 billion yuan in 2024, representing a year-on-year increase of 29.37% [1] - The total number of online literature works is expected to reach 42.1 million, an increase of over 4.2 million works from 2023, marking an 11.19% growth [1] - The adaptation of online literature IPs is projected to be 83,250 works, showing a year-on-year growth of 14.55% [1] - The overseas market revenue for online literature is estimated at 4.815 billion yuan, with a growth rate of 10.68% [1] - The total number of authors on online literature platforms is approximately 30.31 million, reflecting a growth of 3.44% [1] - The user base for online literature is expected to reach 638 million, a historical high with a growth of 16% [1] Group 2 - The conference featured keynote speeches from industry leaders, discussing topics such as the historical narrative of online literature and its role in cultural transmission [2] - The event showcased various new business models and technologies in the "online literature+" sector, including AI-assisted creation tools and VR applications [3] - A creative field trip was organized for over 40 online literature writers to explore cultural landmarks and technological advancements in Beijing, enriching their creative inspiration [4][5][6]