文化如水，利万物而不争。文化出海，也当有"润物细无声"的智慧与气度 实践表明，扩大文化影响力，既要具备全球化视野，也离不开本土化策略。本土化的优势就在于，既尊 重本土文化，最大化贴近当地受众实际，又能有效加深其对中华文化的理解与认同，从而实现交流互 鉴、美美与共。 文化魅力需要具象表达，离不开产业驱动。健全文化产业体系和市场体系，打造更多文化精品，文化出 海才能更具创新活力和传播声势。当网络游戏中的舞狮步伐、服饰纹样中的生动线条、网络视频中的田 园诗学，吸引国际友人了解中国、读懂中国时，人文意蕴也在无形中拓展出市场空间。 看单个企业业绩，作为网络文学出海的重要企业，阅文集团2024年作品签约海外出版授权数同比增长 80%，授权金额同比增长超200%，创下历史新高。看产业园区势头，截至今年6月，在国家对外文化贸 易基地（南京）入驻文化企业超600家，规上企业2024年度总营收超300亿元。越来越多企业以文化为 魂、以创意为帆，专注打磨文化精品、注重拓展海外市场，为中国故事讲得好、传得开提供着源源不断 的动能。 一个数据，引人关注。今年前三季度，我国出口节日用品、玩偶、动物造型玩具超500亿元，销往全球 200多 ...

Core Viewpoint - The 2025 China Online Literature Forum, themed "Great Era, Great Vision, Great Literature - Online Literature in the New Form of Civilization," commenced on November 10 in Quanzhou, Fujian, focusing on the creative ecology and dissemination trends of online literature in China [1] Group 1: Forum Themes - The forum addresses three main topics: "Creation," "Going Global," and "Publishing," exploring the extensive influence of online literature in the new era [1] - Experts at the forum believe that online literature is continuously expanding the boundaries of Chinese literature and serves as a significant vehicle for promoting Chinese culture internationally [1] Group 2: Challenges and Development - In light of challenges posed by technological changes such as artificial intelligence, online literature must balance classicism and innovative development while maintaining originality and deepening cultural connotations [1] - A representative from the China Writers Association emphasized the need for online writers to depict contemporary Chinese themes, broaden literary perspectives, and create new narratives and aesthetic styles [1] Group 3: Initiatives and Activities - The forum launched the first Maritime Silk Road Online Literature Week and announced the "Golden Conch" online literature creation support plan, aimed at stimulating innovation in online literature and promoting its development alongside related industries [1] - A series of activities, including international dissemination training, campus visits by writers, and creative exchanges, will be held to foster collaborative development in online literature creation, industry, criticism, and dissemination, contributing to the construction of a culturally strong nation [1]

Core Points - The establishment of the Beijing Writers Association - Online Writers Branch marks a significant step in enhancing the organizational structure of online literature in Beijing, aiming to promote high-quality development in the capital's online literary scene [2][4][5] Group 1: Establishment and Objectives - The Beijing Writers Association - Online Writers Branch was officially established during the first member representative conference, with the aim of uniting and promoting online writers in Beijing [1][2] - The branch's formation is seen as a crucial move to leverage Beijing's resources as a national cultural center, enhancing the development of online literature [2][3] Group 2: Leadership and Structure - The first council and presidium of the Beijing Writers Association - Online Writers Branch were elected, with Zhang Wei (Tang Jia San Shao) as the chairman and several vice-chairmen appointed [1][8] - An expert group consisting of 17 professionals in online literature theory and management was formed to provide guidance and support for the branch's activities [7] Group 3: Future Directions and Goals - The branch aims to lead in producing high-quality literary works, nurturing talent, and developing the online literature industry, with a focus on international outreach [3][4][5] - Emphasis will be placed on integrating cultural and technological advancements, enhancing the creative environment, and fostering a healthy industry ecosystem [5][6][7]

Core Insights - The revenue scale of China's online literature market is projected to reach 49.55 billion yuan in 2024, reflecting a year-on-year growth of 29.37%, showcasing the industry's resilience and growth potential [1] - The overseas market revenue for online literature is expected to reach 4.815 billion yuan, marking a new highlight in the industry's development [1] Industry Growth and User Engagement - The total number of online literature works in China has surpassed 42.1 million by the end of 2024, an increase of over 4.2 million works compared to 2023 [1] - The user base for online literature has reached 638 million, representing a 16% year-on-year growth, achieving a historical high [1] - Online literature is entering a new phase centered on user and consumption conversion, characterized by its representation as a new form of mass art, the emergence of new business models, and integration with micro-short dramas [1] IP Development and Young Creators - The number of online literature IP adaptations in China reached 83,250 in 2024, showing a year-on-year increase of 14.55% [2] - Young creators, particularly those born between 1995 and 2010, account for nearly 40% of newly signed online literature authors, with the youngest member of the Chinese Writers Association being only 25 years old [2] - The rise of young authors is injecting creative energy and new ideas into online literature, with over 50% of creators on the Tomato Novel platform being post-95s [2] International Expansion - The overseas revenue of China's online literature industry reached 4.815 billion yuan in 2024, with a year-on-year growth of 10.68% [3] - The total number of "going global" works, including overseas original works, is approximately 750,900, reflecting a year-on-year increase of 7.92% [3] - The trends of scale, quality, and ecological development are becoming prominent in the international expansion of online literature, supported by advancements in artificial intelligence that enhance translation efficiency and localization capabilities [3] Future Outlook - The application of new technologies, such as artificial intelligence, is expected to significantly improve the creative efficiency and innovative vitality of the online literature industry [3] - Online literature is anticipated to integrate more deeply with various content forms, including audiobooks, micro-short dramas, and online games, fostering a cross-media and diversified content ecosystem [3]

Group 1 - The core viewpoint of the articles highlights the robust growth of China's online literature market, with projected revenue reaching 49.55 billion yuan in 2024 and a user base of 638 million, marking a 16% year-on-year increase, the highest in history [1] - The cumulative number of online literature works is expected to reach 42.1 million, reflecting an 11.19% year-on-year growth, while the number of adaptations of online literature IPs is projected to be 83,250, a 14.55% increase [1] - The number of registered authors on online literature platforms is estimated to be approximately 30.31 million by the end of 2024, showing a 3.44% year-on-year growth, indicating a shift towards a user and consumption-driven phase in the industry [1] Group 2 - The newly released "Blue Book on Copyright Protection of Online Literature Works" covers five major sections, including industry background, copyright legal analysis, risk prevention systems, diversified protection paths, and typical cases, providing a comprehensive legal and practical framework [2] - The "Quick Protection" mechanism for online literature, developed by the Beijing Publishing Copyright Association and key platforms, aims to establish a rapid response mechanism for complaints and a long-term communication system to effectively curb copyright infringement [2]

Group 1 - The core viewpoint of the article highlights the significant growth and development of China's online literature market, with a projected revenue of 49.55 billion yuan in 2024, representing a year-on-year increase of 29.37% [1] - The total number of online literature works is expected to reach 42.1 million, an increase of over 4.2 million works from 2023, marking an 11.19% growth [1] - The adaptation of online literature IPs is projected to be 83,250 works, showing a year-on-year growth of 14.55% [1] - The overseas market revenue for online literature is estimated at 4.815 billion yuan, with a growth rate of 10.68% [1] - The total number of authors on online literature platforms is approximately 30.31 million, reflecting a growth of 3.44% [1] - The user base for online literature is expected to reach 638 million, a historical high with a growth of 16% [1] Group 2 - The conference featured keynote speeches from industry leaders, discussing topics such as the historical narrative of online literature and its role in cultural transmission [2] - The event showcased various new business models and technologies in the "online literature+" sector, including AI-assisted creation tools and VR applications [3] - A creative field trip was organized for over 40 online literature writers to explore cultural landmarks and technological advancements in Beijing, enriching their creative inspiration [4][5][6]

Core Insights - The revenue scale of China's online literature market is projected to reach 49.55 billion yuan in 2024, indicating a year-on-year growth of 29.37%, showcasing the market's resilience and vast potential [1] Industry Summary - The report was released by the China Audio-Video and Digital Publishing Association on July 17, 2023, in Beijing [1] - The online literature market in China is demonstrating strong growth and a promising outlook for the future [1]

Core Insights - The 2024 Chinese online literature market is projected to reach a revenue scale of 49.55 billion yuan, reflecting a year-on-year growth of 29.37%, indicating strong resilience and broad market prospects [1][3]. Market Overview - By the end of 2024, the cumulative number of Chinese online literature works is expected to reach 42.1 million, an increase of over 4.2 million works compared to 2023 [3]. - The user base for Chinese online literature is anticipated to grow to 638 million, representing a year-on-year increase of 16% [3]. Industry Characteristics - The development of Chinese online literature in 2024 is characterized by three main features: 1. Online literature has become a representative form of new mass art [3]. 2. New business models are promoting the development of a diversified value system within the industry [3]. 3. The integration of online literature with micro-short dramas is opening new pathways for industry transformation [3]. IP Adaptation and Content Development - The number of IP adaptations from online literature is projected to reach 83,250 works, marking a year-on-year growth of 14.55% [3]. - The report indicates that after a period of explosive growth, the IP adaptation sector is transitioning to a more rational development phase, with a focus on high-quality content and refined copyright management [3]. International Market Expansion - The overseas market revenue for Chinese online literature is expected to reach 4.815 billion yuan in 2024, showing a year-on-year growth of 10.68% [4]. - The total number of "going abroad" works from Chinese online literature, including overseas original works, is approximately 750,900, reflecting a year-on-year increase of 7.92% [4]. - Southeast Asia has ranked as the top region for Chinese online literature exports for two consecutive years [4].

Core Insights - The 2024 China Online Literature Development Report indicates a robust growth trajectory for the online literature market, with a projected revenue of 49.55 billion yuan, reflecting a year-on-year increase of 29.37% [2][3] - The total number of online literature works is expected to reach 42.1 million, an increase of over 4.2 million works from 2023, marking an 11.19% growth [4][5] - The number of registered authors on online literature platforms is approximately 30.31 million, showing a year-on-year growth of 3.44% [5] - The user base for online literature has reached 638 million, a historical high with a 16% increase compared to the previous year [5][6] Market Dynamics - The report highlights a shift in revenue sources, with subscription income rebounding strongly and advertising revenue continuing to grow, indicating a transition from a traditional "subscription + copyright" model to a more diversified revenue model centered around advertising [3][5] - The number of online literature IP adaptations is projected to reach 83,250, reflecting a 14.55% year-on-year increase, indicating a more rational development phase following a period of explosive growth [5][6] User Demographics and Preferences - The gender gap among online literature users continues to widen, with an increase in users aged 26 and above, while the proportion of users under 26 is declining, suggesting a growing consumer base among middle-aged and young adult demographics [6] - Suspense and mystery genres remain the most popular among users, while historical and military genres are gaining traction, contrasting with the declining interest in fantasy genres [6] Technological and Cultural Trends - The report emphasizes the role of digital technology and AI in reshaping the cultural industry, driving it towards more interactive and diverse business models [6]

Core Insights - The 8th China "Online Literature+" Conference will be held in Beijing from July 17 to 18, focusing on cultivating new cultural productivity and driving high-quality development in online literature through innovation [1][3]. Group 1: Conference Structure - The conference consists of a "1+4+2" thematic forum structure, which includes 1 main forum, 4 thematic sub-forums, and 2 sharing salons [2]. - The main forum will release the annual online literature development report and feature speeches from industry leaders, renowned authors, and heads of major companies [2]. - The 4 sub-forums will cover topics such as "Creative Commentary," "Technology Empowerment," "Copyright Protection," and "Youth Power," exploring new directions and paths for the prosperity of online literature [2]. Group 2: Participants and Activities - Notable authors such as Jiang Shengnan, Xuehong, and others will attend, alongside representatives from major online literature platforms and video platforms like Douyin and iQIYI [3]. - The conference will include field trips to historical and cultural sites, as well as modern tech hubs, to inspire creativity and reflect the integration of "technology + culture" [3]. - The "Creative Commentary" sub-forum will invite representatives from various regional writers' associations and enterprises to share insights and successful experiences [3].