数字阅读的蓬勃发展带动了数字出版产业的繁荣。由中国音像与数字出版协会发布的《2024年度中国数 字阅读报告》显示，2024年，我国数字阅读市场总体营收规模为661.41亿元，同比增长16.65%。数据不 仅体现了数字出版产业的强劲发展势头，更反映出市场对数字阅读内容的旺盛需求。 出版融合发展也呈现出快速发展的良好态势。据统计，2024年，出版融合发展收入总计97.24亿元，较 2021年增长19.1%。出版融合发展打破了传统出版与数字出版的界限，实现了内容、渠道、技术等多方 面的深度融合，为数字出版产业注入新活力。 2025年的阅读消费市场呈现融合发展新场景。AI赋能让数字阅读体验持续优化，形成覆盖全年龄段、 全场景的阅读生态；网络文学与微短剧深度融合，更多出版机构积极推动优质内容与影视、短剧等相互 转化；文创等图书周边消费品为图书IP跨界延伸提供了巨大空间。图书消费正在塑造融合发展新生态。 数字阅读增长快 随着智能手机、平板电脑、电子阅读器等电子设备广泛普及，数字阅读给读者带来随时随地的阅读便 利，旅行、通勤等碎片化场景也能轻松满足阅读需求。数字阅读平台不仅能提供海量内容，还通过算法 精准推荐，为用户匹配阅 ...

科技赋能使网络文学国际传播机制不断完善。阅文起点国际网站显示，2025年新增AI翻译作品超 10000部，多个语种的翻译规模实达去年3.5倍，AI驱动翻译量年增近300%，译作效率提升百倍、译作 成本降低九成。 全链条 中国网络文学实现出海"三级跳" 当前，网络文学国际传播已构建起规模与纵深兼具的产业生态。IP全产业链开发成效显著，有声 书、漫画、动画等衍生形态进一步拓展传播边界，形成"文字+视听+互动"的立体传播格局。 "十五五"规划建议提出，"引导规范网络文学、网络游戏、网络视听等健康发展""鼓励更多文化企 业和优秀文化产品走向世界"。如今，中国网络文学以其独特的叙事魅力与传播活力，成为数字时代中 华文明传播的创新形态，为提升中华文明传播力影响力增添新动能。 美国读者 莉娜蕾娅：我喜欢中国文化，我一直对中国文化的丰富性非常着迷。我对网络小说兴趣 非常浓厚，我觉得它在蓬勃发展。 墨西哥读者 达格佐：目前感觉看一辈子都看不完，我能看到中国的网络小说，古老神秘的东方文 化，我身边很多人都喜欢看。 海外活跃用户约2亿 市场韧性强劲 《2024中国网络文学蓝皮书》显示，截至2024年底，中国网络文学用户规模达5.7 ...

Group 1 - In the first three quarters of this year, China's export of holiday goods, dolls, and animal-shaped toys exceeded 50 billion yuan, reaching over 200 countries and regions globally, indicating a significant impact on modern global consumer culture [1] - The rise of "interest consumption" is driving the popularity of niche products in the mass market, allowing small-scale products to gain traction [2] - Chinese manufacturing capabilities are advancing towards the high-end of the value chain, supporting the global success of Chinese trendy toys [2] Group 2 - Cultural products' appeal is rooted in their cultural charm, with a diverse range of offerings from traditional arts to modern digital content, reflecting a shift from "single-point breakthroughs" to a "multi-dimensional matrix" in cultural export [2] - Effective communication is crucial for cultural export, as cultural differences and language barriers can affect the acceptance of cultural products abroad [3] - Successful cultural export requires a blend of global vision and local strategies, ensuring respect for local cultures while enhancing understanding of Chinese culture [3] Group 3 - A robust cultural industry and market system are essential for driving innovation and expanding the reach of cultural exports [4] - The performance of companies in the cultural sector is notable, with the number of overseas publishing contracts signed by a major online literature company increasing by 80% year-on-year, and the authorization amount rising by over 200% [4] - As of June this year, over 600 cultural enterprises have settled in the National Cultural Trade Base (Nanjing), with projected total revenue exceeding 30 billion yuan for the 2024 fiscal year [4]

Core Insights - The cultural export from China has seen significant growth, with over 50 billion yuan in exports of festive goods, dolls, and animal-shaped toys in the first three quarters of the year, reaching over 200 countries and regions globally [1] - The rise of "interest consumption" is driving the popularity of niche products in the mass market, supported by China's manufacturing capabilities and cultural innovation [2] - Effective communication and understanding of local cultures are crucial for the sustainable success of cultural products abroad, as evidenced by successful adaptations in animation and dance [3] - The cultural industry needs a robust market system and innovative products to enhance its global influence, with companies like Yuewen Group reporting an 80% increase in overseas publishing contracts and over 200% growth in authorization amounts [4] Group 1 - Cultural products are gaining traction globally, with significant export figures indicating a growing influence on modern global consumer culture [1] - The concept of "interest consumption" is emerging, allowing niche products to penetrate mainstream markets, bolstered by China's advanced manufacturing capabilities [2] - Cultural innovation is key, with products like the "Dunhuang Feitian" theme integrating Eastern aesthetics with global youth culture [2] Group 2 - Communication barriers and cultural differences can hinder the acceptance of cultural products abroad, necessitating relatable storytelling and local integration [3] - Successful examples include the animated film "Nezha" and the original dance drama "Yongchun," which blend local cultural elements with universal themes [3] - A localized approach, such as tailored content for specific markets, enhances the appeal of Chinese cultural products abroad [3] Group 3 - A well-structured cultural industry and market system are essential for fostering innovation and expanding the reach of Chinese culture [4] - Companies are increasingly focusing on creating high-quality cultural products and expanding into international markets, as seen with the growth of cultural enterprises in designated trade bases [4] - The overall trend indicates a strong momentum for cultural exports, with expectations for Chinese culture to flourish globally [4]

Core Viewpoint - The 2025 China Online Literature Forum, themed "Great Era, Great Vision, Great Literature - Online Literature in the New Form of Civilization," commenced on November 10 in Quanzhou, Fujian, focusing on the creative ecology and dissemination trends of online literature in China [1] Group 1: Forum Themes - The forum addresses three main topics: "Creation," "Going Global," and "Publishing," exploring the extensive influence of online literature in the new era [1] - Experts at the forum believe that online literature is continuously expanding the boundaries of Chinese literature and serves as a significant vehicle for promoting Chinese culture internationally [1] Group 2: Challenges and Development - In light of challenges posed by technological changes such as artificial intelligence, online literature must balance classicism and innovative development while maintaining originality and deepening cultural connotations [1] - A representative from the China Writers Association emphasized the need for online writers to depict contemporary Chinese themes, broaden literary perspectives, and create new narratives and aesthetic styles [1] Group 3: Initiatives and Activities - The forum launched the first Maritime Silk Road Online Literature Week and announced the "Golden Conch" online literature creation support plan, aimed at stimulating innovation in online literature and promoting its development alongside related industries [1] - A series of activities, including international dissemination training, campus visits by writers, and creative exchanges, will be held to foster collaborative development in online literature creation, industry, criticism, and dissemination, contributing to the construction of a culturally strong nation [1]

Core Points - The establishment of the Beijing Writers Association - Online Writers Branch marks a significant step in enhancing the organizational structure of online literature in Beijing, aiming to promote high-quality development in the capital's online literary scene [2][4][5] Group 1: Establishment and Objectives - The Beijing Writers Association - Online Writers Branch was officially established during the first member representative conference, with the aim of uniting and promoting online writers in Beijing [1][2] - The branch's formation is seen as a crucial move to leverage Beijing's resources as a national cultural center, enhancing the development of online literature [2][3] Group 2: Leadership and Structure - The first council and presidium of the Beijing Writers Association - Online Writers Branch were elected, with Zhang Wei (Tang Jia San Shao) as the chairman and several vice-chairmen appointed [1][8] - An expert group consisting of 17 professionals in online literature theory and management was formed to provide guidance and support for the branch's activities [7] Group 3: Future Directions and Goals - The branch aims to lead in producing high-quality literary works, nurturing talent, and developing the online literature industry, with a focus on international outreach [3][4][5] - Emphasis will be placed on integrating cultural and technological advancements, enhancing the creative environment, and fostering a healthy industry ecosystem [5][6][7]

Core Insights - The revenue scale of China's online literature market is projected to reach 49.55 billion yuan in 2024, reflecting a year-on-year growth of 29.37%, showcasing the industry's resilience and growth potential [1] - The overseas market revenue for online literature is expected to reach 4.815 billion yuan, marking a new highlight in the industry's development [1] Industry Growth and User Engagement - The total number of online literature works in China has surpassed 42.1 million by the end of 2024, an increase of over 4.2 million works compared to 2023 [1] - The user base for online literature has reached 638 million, representing a 16% year-on-year growth, achieving a historical high [1] - Online literature is entering a new phase centered on user and consumption conversion, characterized by its representation as a new form of mass art, the emergence of new business models, and integration with micro-short dramas [1] IP Development and Young Creators - The number of online literature IP adaptations in China reached 83,250 in 2024, showing a year-on-year increase of 14.55% [2] - Young creators, particularly those born between 1995 and 2010, account for nearly 40% of newly signed online literature authors, with the youngest member of the Chinese Writers Association being only 25 years old [2] - The rise of young authors is injecting creative energy and new ideas into online literature, with over 50% of creators on the Tomato Novel platform being post-95s [2] International Expansion - The overseas revenue of China's online literature industry reached 4.815 billion yuan in 2024, with a year-on-year growth of 10.68% [3] - The total number of "going global" works, including overseas original works, is approximately 750,900, reflecting a year-on-year increase of 7.92% [3] - The trends of scale, quality, and ecological development are becoming prominent in the international expansion of online literature, supported by advancements in artificial intelligence that enhance translation efficiency and localization capabilities [3] Future Outlook - The application of new technologies, such as artificial intelligence, is expected to significantly improve the creative efficiency and innovative vitality of the online literature industry [3] - Online literature is anticipated to integrate more deeply with various content forms, including audiobooks, micro-short dramas, and online games, fostering a cross-media and diversified content ecosystem [3]

Group 1 - The core viewpoint of the articles highlights the robust growth of China's online literature market, with projected revenue reaching 49.55 billion yuan in 2024 and a user base of 638 million, marking a 16% year-on-year increase, the highest in history [1] - The cumulative number of online literature works is expected to reach 42.1 million, reflecting an 11.19% year-on-year growth, while the number of adaptations of online literature IPs is projected to be 83,250, a 14.55% increase [1] - The number of registered authors on online literature platforms is estimated to be approximately 30.31 million by the end of 2024, showing a 3.44% year-on-year growth, indicating a shift towards a user and consumption-driven phase in the industry [1] Group 2 - The newly released "Blue Book on Copyright Protection of Online Literature Works" covers five major sections, including industry background, copyright legal analysis, risk prevention systems, diversified protection paths, and typical cases, providing a comprehensive legal and practical framework [2] - The "Quick Protection" mechanism for online literature, developed by the Beijing Publishing Copyright Association and key platforms, aims to establish a rapid response mechanism for complaints and a long-term communication system to effectively curb copyright infringement [2]

Group 1 - The core viewpoint of the article highlights the significant growth and development of China's online literature market, with a projected revenue of 49.55 billion yuan in 2024, representing a year-on-year increase of 29.37% [1] - The total number of online literature works is expected to reach 42.1 million, an increase of over 4.2 million works from 2023, marking an 11.19% growth [1] - The adaptation of online literature IPs is projected to be 83,250 works, showing a year-on-year growth of 14.55% [1] - The overseas market revenue for online literature is estimated at 4.815 billion yuan, with a growth rate of 10.68% [1] - The total number of authors on online literature platforms is approximately 30.31 million, reflecting a growth of 3.44% [1] - The user base for online literature is expected to reach 638 million, a historical high with a growth of 16% [1] Group 2 - The conference featured keynote speeches from industry leaders, discussing topics such as the historical narrative of online literature and its role in cultural transmission [2] - The event showcased various new business models and technologies in the "online literature+" sector, including AI-assisted creation tools and VR applications [3] - A creative field trip was organized for over 40 online literature writers to explore cultural landmarks and technological advancements in Beijing, enriching their creative inspiration [4][5][6]

Core Insights - The revenue scale of China's online literature market is projected to reach 49.55 billion yuan in 2024, indicating a year-on-year growth of 29.37%, showcasing the market's resilience and vast potential [1] Industry Summary - The report was released by the China Audio-Video and Digital Publishing Association on July 17, 2023, in Beijing [1] - The online literature market in China is demonstrating strong growth and a promising outlook for the future [1]