Core Insights - A 24-year-old from Shandong, known as "Egg God," gained 4 million followers in just a few days by sharing precise egg cooking tutorials, particularly a "9 minutes 12 seconds" boiling method [1][9] - The Douyin account "Love Eating Eggs" has over 4.34 million followers and received 15.3 million likes, with a top video on "runny fried eggs" garnering 3.31 million likes [1] - The rapid growth in followers has led to a significant increase in advertising rates, with prices rising nearly 90 times in just half a month [7] Company Formation - A wholly-owned subsidiary, Yuncheng Love Eating Eggs Network Technology Co., Ltd., has been established with a registered capital of 200,000 yuan, focusing on software and information technology services [5] - The company is involved in internet sales, information services, and live streaming technology services [5] Advertising and Monetization - Current advertising rates for "Love Eating Eggs" are 140,000 yuan for 1-20 seconds, 170,000 yuan for 21-60 seconds, and 210,000 yuan for over 60 seconds [7] - The founder, Feng Changxu, stated that the primary reason for registering the company was to facilitate tax payments and emphasized the importance of being a lawful citizen [7] Public Response and Engagement - The "Egg God" phenomenon sparked a trend of imitation among users, with many successfully replicating the egg cooking method [9][12] - Feng expressed that he feels pressure from sudden fame and prefers to remain humble, encouraging others to pursue their passions [8][11] - The platform clarified that the rise of "Egg God" was not due to any algorithmic manipulation, but rather organic interest from users [9]