Core Viewpoint - The issue of vulgar content in online live streaming has resurfaced, highlighting the cultural and value crisis within the industry, despite ongoing regulatory efforts to improve the online environment [1][2]. Group 1: Industry Challenges - Online live streaming is characterized by strong entertainment, interactivity, and dissemination, which has led to its rapid growth but also exposed underlying vulgar culture [1]. - Regulatory bodies have implemented various actions to clean up the online space, yet vulgar live streaming persists due to a "traffic is king" mentality and the influence of a black market [1][2]. Group 2: Solutions and Responsibilities - To break the cycle of "rectification-rebound-rectification," a collaborative effort from all sectors is needed, including long-term actions from regulatory bodies and active participation from users [2]. - Platform companies should evolve from being mere "content gatekeepers" to "ecological designers," enhancing AI capabilities for content review and optimizing algorithm recommendations to prioritize quality content [2][3]. - Network anchors must recognize that abandoning vulgarity is an opportunity for rebirth, focusing on professional content as the true value and continuously innovating to enhance content quality [2]. Group 3: Future Direction - The essence of addressing vulgar live streaming is to shift the industry from "traffic hunting" to "value cultivation," enabling quality content to thrive and connecting various sectors effectively [3].