Core Viewpoint - Douyin has upgraded its live streaming content management regulations to prohibit suggestive behaviors and ensure authenticity in the portrayal of hosts, aiming to combat lowbrow content in live streaming [2][4][5]. Group 1: Douyin's New Regulations - Douyin has announced the upgrade of its "Douyin Live Group Broadcasting Content Management Specifications" and the "Douyin Live Group Broadcasting Agency Management Specifications" [2]. - The new regulations explicitly ban hosts from using clothing, silhouettes, or wet bodies to highlight sensitive areas and create ambiguous atmospheres [2]. - There is a strict prohibition on excessive beautification, requiring live broadcasts to authentically reflect the host's image to avoid misleading viewers [2]. - Douyin will implement a tiered punishment system for accounts with violations, including reduced recommendations, interrupted live streams, and potential indefinite revocation of live streaming privileges [3]. Group 2: Industry Context and Challenges - Recent reports have highlighted the prevalence of lowbrow content in live streaming, with "borderline group broadcasts" and vulgar competitions becoming focal points [4]. - The rapid development of the live streaming industry has exposed underlying cultural and value crises, necessitating improved regulations and governance [5]. - Despite ongoing efforts to regulate lowbrow content, challenges persist due to a "traffic is king" mentality and the influence of a black market in the industry [5]. - The need for a collaborative effort among various stakeholders, including regulatory bodies, users, platform companies, and streamers, is emphasized to create a healthier online environment [6]. Group 3: Future Directions for the Industry - The essence of combating lowbrow live streaming is to shift the industry focus from "traffic hunting" to "value cultivation" [7]. - Platform companies are encouraged to enhance their AI capabilities for content review and to optimize algorithm recommendations to prioritize high-quality content [6][7]. - Streamers are urged to abandon lowbrow tactics in favor of professional content, recognizing that quality content is the true currency in the industry [6][7].