Core Viewpoint - The article highlights the successful launch of the first live-streaming sales event for Huizhou lychee, achieving sales of 6 tons, and emphasizes the collaborative efforts between online and offline channels to promote the product globally [1][13][6]. Group 1: Production and Sales Growth - Huizhou lychee is recognized as a national geographical indication product, with a total planting area of 173,600 acres and an estimated production of 110,000 tons this year, representing a 30% increase year-on-year [3][4][21]. - The "Huizhou Lychee Production and Sales Connection Activity" is actively promoting the product, with events scheduled to run until June 30, featuring offline sales and e-commerce live-streaming [15][16][20]. Group 2: Marketing and Distribution Strategies - The government is facilitating a multi-channel marketing strategy that includes online and offline sales, aiming to expand the market reach of Huizhou lychee [6][22][26]. - The introduction of a "source direct delivery" model through platforms like JD.com and SF Express is enhancing the freshness and availability of the lychee [49][50]. Group 3: Quality Improvement and Brand Development - The East Pupu Farm is focusing on improving lychee quality through variety optimization and technological support, now cultivating over 50 high-quality late-ripening varieties [34][37][44]. - The "Giant Beauty" lychee, a unique variety from Huizhou, has gained popularity among buyers, showcasing the farm's commitment to quality and branding [40][41]. Group 4: Community Engagement and Tourism - The local community is engaged in promoting lychee through tourism, with planned experiences that combine lychee picking and rural tourism to attract visitors [60][68]. - The integration of cultural and tourism activities aims to enhance consumer engagement and drive sales during the lychee harvest season [60][68].