据了解，雷岭镇 是广东晚熟荔枝 主产区的代表， 雷岭荔枝亮相2025（中国）亚欧商品贸易博览会。 全镇荔枝种植面 积达4.4万亩。 雷岭荔枝已连续 22年销往北美市 场，拥有"雷岭 荔枝""雷岭乌叶 荔枝"两个国家 地理标志证明商 6月26日，2025 （中国）亚欧商 品贸易博览会在 新疆拉开帷 幕。"粤东荔枝 之乡"汕头雷岭 携新鲜荔枝参 展，从东南沿海 到西北内陆跨越 近万里，在新疆 掀起了一股甜蜜 热潮。 雷岭鲜荔万 里"闯"新疆，亚 欧博览会现场圈 粉_南方+_南方 plus 标。 "新鲜、清甜， 尝过一口就想下 单！" "这是迄今 吃过最好吃的荔 枝。"展销热 场，雷岭荔枝展 示区域一直客流 不断，国内外客 商连连点赞。展 区相关负责人李 宛真介绍，这次 带来了乌叶、桂 味、巨美人等品 种，其中桂味尤 其受客商青睐， 第一天就加了十 几位有明确意向 的采购商联系方 式，展销效果相 当不错。"以前 新疆朋友想吃到 荔枝不容易，但 现在我们能保 证，每一颗寄到 新疆的荔枝都是 新鲜的。"李宛 真表示。 雷岭荔枝展示摊位前人流涌动。 为拓展销售渠 道，近期雷岭荔 枝还参与了6·6 给"荔"节、《长 安的荔 ...

Core Viewpoint - The article highlights the successful launch of the first live-streaming sales event for Huizhou lychee, achieving sales of 6 tons, and emphasizes the collaborative efforts between online and offline channels to promote the product globally [1][13][6]. Group 1: Production and Sales Growth - Huizhou lychee is recognized as a national geographical indication product, with a total planting area of 173,600 acres and an estimated production of 110,000 tons this year, representing a 30% increase year-on-year [3][4][21]. - The "Huizhou Lychee Production and Sales Connection Activity" is actively promoting the product, with events scheduled to run until June 30, featuring offline sales and e-commerce live-streaming [15][16][20]. Group 2: Marketing and Distribution Strategies - The government is facilitating a multi-channel marketing strategy that includes online and offline sales, aiming to expand the market reach of Huizhou lychee [6][22][26]. - The introduction of a "source direct delivery" model through platforms like JD.com and SF Express is enhancing the freshness and availability of the lychee [49][50]. Group 3: Quality Improvement and Brand Development - The East Pupu Farm is focusing on improving lychee quality through variety optimization and technological support, now cultivating over 50 high-quality late-ripening varieties [34][37][44]. - The "Giant Beauty" lychee, a unique variety from Huizhou, has gained popularity among buyers, showcasing the farm's commitment to quality and branding [40][41]. Group 4: Community Engagement and Tourism - The local community is engaged in promoting lychee through tourism, with planned experiences that combine lychee picking and rural tourism to attract visitors [60][68]. - The integration of cultural and tourism activities aims to enhance consumer engagement and drive sales during the lychee harvest season [60][68].

Core Insights - The successful northward expansion of Yangxi lychee is attributed to the proactive marketing strategy under the "12221" system, facilitating direct supply to major markets like Beijing and Tianjin [2][4] - Yangxi County is recognized as a key production area for high-quality lychee, with a diverse range of varieties and a strong agricultural infrastructure [2][3] Group 1: Market Expansion - Since June, the Shouheng market has sold nearly 3 million pounds of Yangxi lychee, with an average daily entry of 200,000 pounds [1] - The county's government and local enterprises have collaborated to enhance market access, addressing the "last mile" issue in supply chain logistics [2][4] Group 2: Agricultural Development - Yangxi has implemented a digital agricultural network, transforming traditional orchards into "digital twin" production units, allowing for better tracking and quality assurance [3] - The total lychee planting area in Yangxi is approximately 130,000 acres, with an expected production exceeding 90,000 tons and a projected output value of over 650 million yuan [3] Group 3: Quality and Branding - Yangxi lychee is noted for its superior quality, characterized by fuller flesh, higher sweetness, and longer shelf life compared to other regions [4] - The region's branding efforts, including the establishment of a regional public brand and the use of e-commerce platforms, have significantly enhanced the market value of its lychee products [3][4]

《长安的荔枝》 同款，阳"硒"荔 枝了解一下→_ 南方+_南方plus 一骑红尘，荔枝 北上。6月14 日，阳江荔枝品 牌推介活动将在 天津举行。在阳 江取景拍摄的电 影《长安的荔 枝》里，那个让 李善德直呼"这 怎么运得了"的 荔枝鲜，如今打 破了"一日色 变，二日香变， 三日味变"的魔 咒，跨越山海， 享誉全球。 从贡道马蹄到冷 链航路，岭南荔 枝的甜蜜从未褪 色。曾被张九龄 盛赞"百果无 匹"的水果，究 竟何以俘获南北 方食客？荔枝消 费以鲜食为主， 阳江又如何主动 抢占市场，凭借 棋。 新品种中，巨美 人可谓是市场新 宠。"果实状若 心形""个头大如 鸡蛋""果肉清甜 爽脆"......阳西县 儒洞镇百荔园培 育的巨美人荔 枝，以果大、汁 多、味甜肉脆等 闻名。 实"荔"火热出 圈？ 以"新"面市 选育阳"硒"荔枝 阳江依山傍海， 扼粤西要冲，雨 量丰沛，气候温 暖。荔枝是阳江 市最大宗的水 果，全市荔枝种 植面积约32万 亩，占全省8% 左右。 长期以来，双肩 玉荷包是阳江传 统特色品种，占 全市荔枝种植的 半壁江山。为了 避免集中上市造 成"撞车"，改种 创新成为推动阳 江荔枝产业高质 量发展的必 ...

阳江荔枝，太有 品了！_南方+_ 南方plus 初夏的阳江，荔 枝林正酝酿着一 场甜蜜的盛宴。 走进阳西县儒洞 镇的"百荔园" ， 巨美人、岭丰糯 等优质荔枝品种 挂满枝头，长势 喜人；在阳东区 塘坪镇，一株树 龄逾700年的双 肩玉荷包古荔枝 树巍然挺立，虬 劲的枝干诉说着 岁月的沧桑。近 年来，阳江市通 过高接换种技 术，成功引进了 巨美人、桂味、 仙进奉、冰荔等 新品种，持续优 化荔枝品种结 构，为"土特 产"注入了新的 活力。 阳江荔枝即将于5月底上市，等待着与食客们开启一场美妙的味觉邂逅。 酝酿了整个春天 的甜蜜即将在五 月末如约而至！ 阳江荔枝正以崭 新姿态迎接这个 收获季，从传承 千年的种植智慧 到现代科技的创 新加持，从传统 风味到品牌营销 的新玩法，这个 荔枝季必将带来 不一样的惊喜， 等待着与食客们 开启一场美妙的 味觉邂逅。 从大单品到新优 品 培育"舌尖上的 惊喜" 东汉王逸有诗 曰，"卓绝类而 无俦，超众果而 独贵。"他对于 荔枝的赋咏，如 今用以形容"巨 美人"新品种正 合适。果如其 名，"巨美人"荔 枝的重量是一般 荔枝的两倍，果 实状若心形，肉 质爽脆细嫩。这 一优质特大果荔 ...