Core Viewpoint - The article highlights the successful launch of the first live-streaming sales event for Huizhou lychee, achieving sales of 6 tons, and emphasizes the collaborative efforts between online and offline channels to promote the product globally [1][13][6]. Group 1: Production and Sales Growth - Huizhou lychee is recognized as a national geographical indication product, with a total planting area of 173,600 acres and an estimated production of 110,000 tons this year, representing a 30% increase year-on-year [3][4][21]. - The "Huizhou Lychee Production and Sales Connection Activity" is actively promoting the product, with events scheduled to run until June 30, featuring offline sales and e-commerce live-streaming [15][16][20]. Group 2: Marketing and Distribution Strategies - The government is facilitating a multi-channel marketing strategy that includes online and offline sales, aiming to expand the market reach of Huizhou lychee [6][22][26]. - The introduction of a "source direct delivery" model through platforms like JD.com and SF Express is enhancing the freshness and availability of the lychee [49][50]. Group 3: Quality Improvement and Brand Development - The East Pupu Farm is focusing on improving lychee quality through variety optimization and technological support, now cultivating over 50 high-quality late-ripening varieties [34][37][44]. - The "Giant Beauty" lychee, a unique variety from Huizhou, has gained popularity among buyers, showcasing the farm's commitment to quality and branding [40][41]. Group 4: Community Engagement and Tourism - The local community is engaged in promoting lychee through tourism, with planned experiences that combine lychee picking and rural tourism to attract visitors [60][68]. - The integration of cultural and tourism activities aims to enhance consumer engagement and drive sales during the lychee harvest season [60][68].

Core Viewpoint - The article highlights the successful promotion and sales of Huizhou lychee through innovative live-streaming marketing strategies, showcasing the fruit's quality and the region's agricultural strengths [1][2][6]. Group 1: Event and Marketing Strategy - A themed media event and live-streaming activity were organized to promote Huizhou lychee, attracting around 30 media outlets and influencers to boost sales [1][2]. - The first live-streaming session achieved impressive sales of 6 tons of lychee, demonstrating the effectiveness of the "media-driven + influencer-led" sales model [1][2]. - The county's commitment to future live-streaming initiatives is evident, with plans to explore various formats to enhance agricultural sales [2][6]. Group 2: Quality and Production - Huizhou is recognized as "the hometown of lychee" in China, with a total planting area of 173,600 acres and over 500 participating growers [2][3]. - The region's unique geographical and climatic conditions contribute to the lychee's exceptional quality, characterized by rich flavor and high sweetness [3][4]. - Huizhou boasts over 50 varieties of lychee, with a focus on mid to late-ripening types available from late June to late July [3][4]. Group 3: Supply Chain and Logistics - The supply chain for lychee sales is meticulously managed, ensuring freshness through careful selection, packaging, and logistics [4][5]. - Collaborations with well-known logistics companies have been established to expedite delivery, ensuring that lychee reaches consumers in optimal condition [4][5]. - Local farmers have secured procurement agreements for 25 tons of lychee with various distributors, enhancing sales stability and pricing [5]. Group 4: Economic Impact and Future Prospects - The total expected lychee production for the county is projected to reach 110,000 tons, marking a record high in both variety and yield [6]. - The promotion of the "Huizhou lychee" brand is translating into tangible economic benefits for local farmers, supported by government initiatives to expand sales channels [6]. - The integration of digital marketing strategies is positioning Huizhou lychee for broader market access, leveraging the digital economy for growth [6].

Core Viewpoint - The article highlights the collaboration between the Hui Lai County Agricultural and Rural Bureau and various enterprises to promote the sales of Hui Lai lychee, aiming to enhance brand competitiveness and support local farmers as the lychee harvest approaches [2][12][30]. Group 1: Industry Overview - Hui Lai County, known as the "Hometown of Lychee in China," has over 50 high-quality lychee varieties cultivated across more than 17,000 acres, with an expected production of 110,000 tons this year [7][15]. - The lychee from Hui Lai has been recognized as a national special agricultural product and has received geographical indication protection, indicating its significant brand value and cultural heritage [9][10]. Group 2: Sales and Marketing Strategies - The county is seeking to break traditional sales models and enhance brand competitiveness through innovative marketing strategies, including live streaming sales and group purchases [10][20]. - A framework cooperation agreement was signed between the Hui Lai County Agricultural and Rural Bureau and the Shenzhen Hui Lai Association, establishing a long-term partnership to promote the lychee industry [24][25]. Group 3: Future Development Plans - The successful meeting has injected new vitality into the Hui Lai lychee industry and aims to explore diversified production and sales models, pushing the industry towards standardization, branding, and high-end development [30][31]. - The focus will be on strengthening brand promotion and market expansion to increase the brand competitiveness and market share of Hui Lai lychee, positioning it as a key element in rural revitalization [32].