Core Viewpoint - The State Administration for Market Regulation has issued compliance guidelines for online promotions during the "Double Eleven" shopping festival, emphasizing the need for transparency and fairness in pricing practices [1] Group 1: Compliance Guidelines - Platforms must ensure that merchants' information is accurate and that all rules are publicly transparent [1] - Prohibited practices include "choose one from two" and "big data price discrimination" [1] - Platforms are required to clearly communicate the conditions for using promotional methods such as discounts, coupons, and pre-sales [1] Group 2: Pricing Practices - Platforms must not interfere with merchants' pricing autonomy [1] - Strict prohibition on practices such as raising prices before offering discounts and false discount comparisons [1]

Group 1 - The article emphasizes the importance of regulating promotional activities during the "6.18" shopping festival to maintain order in online transactions and protect consumer rights [1] - The State Administration for Market Regulation has issued compliance guidelines for various e-commerce platforms, including comprehensive, live-streaming, and cross-border e-commerce [1] - Platforms are required to ensure the authenticity of operator information, enhance algorithm compliance management, and improve transparency and fairness in online business practices [1] Group 2 - The guidelines prohibit unfair market competition practices such as "big data killing familiarity," false marketing, and fraudulent reviews [1] - Consumers are encouraged to engage in rational consumption and to report any illegal activities to the market regulation authorities to protect their legal rights [1]