Group 1 - The article emphasizes the importance of regulating promotional activities during the "6.18" shopping festival to maintain order in online transactions and protect consumer rights [1] - The State Administration for Market Regulation has issued compliance guidelines for various e-commerce platforms, including comprehensive, live-streaming, and cross-border e-commerce [1] - Platforms are required to ensure the authenticity of operator information, enhance algorithm compliance management, and improve transparency and fairness in online business practices [1] Group 2 - The guidelines prohibit unfair market competition practices such as "big data killing familiarity," false marketing, and fraudulent reviews [1] - Consumers are encouraged to engage in rational consumption and to report any illegal activities to the market regulation authorities to protect their legal rights [1]