Core Viewpoint - The upcoming 2025 Shenzhen International Fisheries Expo will showcase over 20 companies from Maoming, known as the "Capital of Tilapia in China," presenting more than 100 tilapia products, highlighting the industry's response to market challenges and opportunities for expansion [6][8][11]. Group 1: Product Matrix - Maoming's tilapia industry has developed a comprehensive product matrix, with over 100 products to be displayed at the expo, including various processed and health products [15][18]. - The industry has adapted to market changes by introducing products like "skinless fish fillets" and "seasoned fish steaks" for the European and American markets, as well as pre-prepared dishes targeting younger domestic consumers [20][21][22]. - The tilapia industry in Maoming has formed a complete industrial chain, encompassing feed production, seed breeding, ecological farming, export processing, and deep processing, with an output value exceeding 100 billion yuan [25][26]. Group 2: Brand Building - During the expo, a promotional event for Maoming tilapia will be held, featuring experts and representatives discussing the brand's story and nutritional value, aiming to enhance brand recognition and market competitiveness [28][31][34]. - Maoming tilapia has received various accolades, including being recognized as a top regional agricultural brand in China, which contributes to its brand image and market appeal [36][39]. Group 3: Market Expansion - The Maoming Tilapia Association is leveraging the expo to facilitate connections between producers and domestic and international buyers, aiming to expand sales channels and market share [41][43].