Core Viewpoint - The Maoming tilapia industry is actively preparing for the upcoming Greater Bay Area Agricultural Products Trading Fair, showcasing its products and expanding its market presence amid ongoing trade tensions with the U.S. [3][4][12] Group 1: Event Overview - The Greater Bay Area Agricultural Products Trading Fair will take place from December 12 to 14, 2025, at the Guangzhou Fair Exhibition Hall [3][45]. - Nearly a hundred agricultural enterprises from Maoming will showcase "Maoming Quality Products," with a special focus on tilapia [4][5]. Group 2: Product Showcase - Maoming will host a promotional event for "Maoming Healthy Year Fish" at the fair, featuring over a hundred product offerings including various processed tilapia products [5][17]. - The product lineup includes items such as skinless fish fillets, seasoned fish steaks, and health products like fish collagen peptides and fish oil soft capsules [24][28]. Group 3: Market Strategy - Due to ongoing U.S.-China trade tensions, the Maoming tilapia industry is shifting focus to domestic markets and non-U.S. international markets [12][13]. - The industry has developed a comprehensive supply chain over 60 years, encompassing feed production, seed breeding, ecological farming, export processing, and deep processing, with an output value exceeding 10 billion yuan [29][30]. Group 4: Brand Development - Maoming is recognized as a "core area of the global tilapia industry" and has received multiple accolades for its tilapia brand, including being listed among the top 100 agricultural brands in China [35][36][38]. - A promotional event during the Shenzhen Fishing Expo will further enhance the brand image of Maoming tilapia [32]. Group 5: Sales and Distribution - The Maoming Agricultural and Rural Affairs Bureau is facilitating connections between tilapia producers and various sales channels, including restaurants, wholesale markets, and community group purchases [40][42]. - This initiative aims to strengthen the sales network and expand market share for Maoming tilapia both domestically and internationally [42].

Core Viewpoint - The upcoming 2025 Shenzhen International Fisheries Expo will showcase over 20 companies from Maoming, known as the "Capital of Tilapia in China," presenting more than 100 tilapia products, highlighting the industry's response to market challenges and opportunities for expansion [6][8][11]. Group 1: Product Matrix - Maoming's tilapia industry has developed a comprehensive product matrix, with over 100 products to be displayed at the expo, including various processed and health products [15][18]. - The industry has adapted to market changes by introducing products like "skinless fish fillets" and "seasoned fish steaks" for the European and American markets, as well as pre-prepared dishes targeting younger domestic consumers [20][21][22]. - The tilapia industry in Maoming has formed a complete industrial chain, encompassing feed production, seed breeding, ecological farming, export processing, and deep processing, with an output value exceeding 100 billion yuan [25][26]. Group 2: Brand Building - During the expo, a promotional event for Maoming tilapia will be held, featuring experts and representatives discussing the brand's story and nutritional value, aiming to enhance brand recognition and market competitiveness [28][31][34]. - Maoming tilapia has received various accolades, including being recognized as a top regional agricultural brand in China, which contributes to its brand image and market appeal [36][39]. Group 3: Market Expansion - The Maoming Tilapia Association is leveraging the expo to facilitate connections between producers and domestic and international buyers, aiming to expand sales channels and market share [41][43].