Core Viewpoint - Chinese hardware companies possess a complete global supply chain and competitive advantages, yet high-end products remain scarce in the market [6]. Company Overview - Haigao Technology, a projector company, has disrupted a low-cost market by establishing itself as the R&D and marketing center for the American brand AWOL Vision in Shenzhen. The company focuses on ultra-short throw laser projectors priced between $1,899 and $5,999, achieving over $100 million in revenue in 2024 [7][9]. - The launch of the Valerion sub-brand targets high-end users, with its first product, the VisionMaster series, emphasizing immersive audio-visual experiences and priced between $2,000 and $5,000 [7][9]. Market Dynamics - Over 70% of projectors are produced in China, but domestic demand is plateauing, leading to intense competition with low-cost products dominating the market. Brands positioned in the mid-to-low end struggle to find growth opportunities [9]. - The success of AWOL Vision and Valerion demonstrates that even in a crowded market, precise user insights and technological iteration can create new opportunities by moving beyond domestic price wars to a global perspective on innovation and value [9]. Product Features and Innovations - Haigao Technology's products are designed for ease of use, featuring a lightweight metal frame for mobility and hidden interfaces to maintain aesthetic appeal. They support automatic focus, keystone correction, and obstacle avoidance, enhancing user experience [13][15][16]. - The company leverages advanced three-color laser technology, traditionally used in high-end commercial projectors, to enhance color accuracy and brightness in consumer products [25][26]. - Valerion incorporates color axis calibration technology to ensure precise color reproduction and advanced black level control to improve dark scene performance, addressing common issues faced by long-throw projectors [28][29]. Competitive Landscape - The competitive landscape is shifting as more Chinese hardware companies aim for the high-end market, utilizing their technological capabilities and supply chain advantages to innovate and differentiate their products [31]. - The case of Haigao Technology illustrates that the core of competition is not merely price or short-term performance but rather the creation of differentiated experiences through technology [31].