Core Viewpoint - Chinese hardware companies possess a complete global supply chain and competitive advantages, yet high-end products remain scarce in the market [6]. Company Overview - Haigao Technology, a projector company, has disrupted a low-cost market by establishing itself as the R&D and marketing center for the American brand AWOL Vision in Shenzhen. The company focuses on ultra-short throw laser projectors priced between $1,899 and $5,999, achieving over $100 million in revenue in 2024 [7][9]. - The launch of the Valerion sub-brand targets high-end users, with its first product, the VisionMaster series, emphasizing immersive audio-visual experiences and priced between $2,000 and $5,000 [7][9]. Market Dynamics - Over 70% of projectors are produced in China, but domestic demand is plateauing, leading to intense competition with low-cost products dominating the market. Brands positioned in the mid-to-low end struggle to find growth opportunities [9]. - The success of AWOL Vision and Valerion demonstrates that even in a crowded market, precise user insights and technological iteration can create new opportunities by moving beyond domestic price wars to a global perspective on innovation and value [9]. Product Features and Innovations - Haigao Technology's products are designed for ease of use, featuring a lightweight metal frame for mobility and hidden interfaces to maintain aesthetic appeal. They support automatic focus, keystone correction, and obstacle avoidance, enhancing user experience [13][15][16]. - The company leverages advanced three-color laser technology, traditionally used in high-end commercial projectors, to enhance color accuracy and brightness in consumer products [25][26]. - Valerion incorporates color axis calibration technology to ensure precise color reproduction and advanced black level control to improve dark scene performance, addressing common issues faced by long-throw projectors [28][29]. Competitive Landscape - The competitive landscape is shifting as more Chinese hardware companies aim for the high-end market, utilizing their technological capabilities and supply chain advantages to innovate and differentiate their products [31]. - The case of Haigao Technology illustrates that the core of competition is not merely price or short-term performance but rather the creation of differentiated experiences through technology [31].

编者按：当出海越来越成为一家中国公司核心战略时，如何征战全球市场就成为一个极其专业的话题。在全球化的演变中，已有不少中国品牌站 立潮头。鉴于此，硬氪特推出「Insight全球」专栏，从品牌成长与变迁，探索中国品牌出海的前沿方向与时代契机，为出海玩家与行业提供思考 与启发。 这是我们专栏第51期——中国硬件企业虽坐拥完善供应链，却长期缺席全球高端市场，海高特科技以独特的"美国品牌+中国研发"模式，在激烈 的投影仪赛道中迅速破局。旗下AWOL Vision与Valerion品牌精准把握欧美家庭对便捷操作与沉浸体验的需求，凭借高端产品定位快速打开市 场，2024年企业营收数亿。近日，我们同海高特创始人Andy Zhao聊了聊。 作者｜黄楠 中国硬件公司坐拥全球最完备的供应链、最努力的竞争对手、最灵活的头脑，但矛盾的是，能在高端产品领域立住脚的产品仍然相当罕见。 投影仪公司海高特科技，在一个低价白牌泛滥的赛道打破了常规。 作为美国品牌AWOL Vision的深圳研发与市场中心，海高特于2020年成立。公司以超短焦激光投影为核心产品，售价覆盖1899-5999 美元区间，以"开箱即 用"的便捷体验与影院级画质，迅速在北 ...