Core Viewpoint - The article highlights the strong performance of Up Beauty Co., Ltd. during the 2025 Double Eleven shopping festival, showcasing significant growth in sales and market share within the beauty sector [1]. Company Performance - Up Beauty Co., Ltd. saw its stock price increase by 6.03%, reaching HKD 89.7, with a trading volume of HKD 41.05 million [1]. - The company reported a 145% year-on-year increase in total sales across all channels during the Double Eleven event, with specific growth rates of 52% on Tmall and 268% on Douyin [1]. Industry Insights - The overall e-commerce retail sales during the 2025 Double Eleven period reached approximately CNY 2.4 trillion, marking a year-on-year growth of over 10% [1]. - The beauty market during this event demonstrated a trend of "steady overall growth, with high growth concentrated in specific subcategories and core channels" [1]. - Tmall's channel dominated the beauty market with a GMV share of 61.3% [1]. - Key beauty brands, including Up Beauty Co., Ltd., experienced significant growth rates on Tmall, with increases of 65.5%, 86.2%, 13.0%, 21.1%, and 42.7% for various companies [1].