Core Insights - The beauty brand Mao Geping (stock code: 1318.HK) reported impressive financial results for the first half of the year, with expected revenue between 2.57 billion to 2.60 billion, representing a year-on-year increase of over 30% [1] - The company's profit is projected to be between 665 million to 675 million, reflecting a growth of 35% to 37% compared to the same period last year [1] Financial Performance - Revenue for the first half of the year is expected to grow by 30.4% to 31.9% compared to the previous year [1] - Profit growth is anticipated to be between 35% and 37% year-on-year [1] - The revenue growth rate has slowed compared to last year's 40.7% [5] Stock Performance - Mao Geping's stock price reached a peak of 130 HKD per share in June, with a market capitalization exceeding 60 billion HKD [3] - As of August 13, the stock price closed at 98.5 HKD, marking a decline of nearly 23% from the June peak, resulting in a market value loss of over 10 billion HKD [3][5] Market Competition - The beauty industry is highly competitive, with brands vying for market share in niche segments, particularly in the "makeup artist brand" category [7] - Mao Geping faces competition not only from international brands like Bobbi Brown and M.A.C but also from emerging local brands that resonate well with younger consumers [7] - The brand's target demographic is older and its pricing is relatively high, which may pose a risk of losing market share to newer, more youth-oriented brands [7]