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杀入“贵妇美容仪”市场?贝泰妮为初普组建运营团队
Nan Fang Du Shi Bao· 2025-08-05 01:58
Core Viewpoint - Betaini is establishing a professional operation team for its beauty device brand TriPollar, with Deputy General Manager Zhang Mei leading the initiative [1][5][12] Company Developments - Betaini has made significant investments in the beauty device sector, including two investments in Weimai Medical Technology Co., Ltd. and another in Wuhan Kelei Yimei Lianghong Biotechnology Co., Ltd. [1][7] - The company is actively recruiting for positions such as live broadcast operation supervisor and chief broadcast director specifically for the TriPollar brand [2][5] - TriPollar, a brand under the Israeli medical device company Pollogen, focuses on radiofrequency technology and has previously achieved a GMV of 1 billion yuan in the Chinese market [6][5] Market Context - The beauty device market has faced challenges, including a recall of 18,200 units of the first-generation TriPollar Stop Eye model due to safety concerns [6][10] - Regulatory changes are on the horizon, with the "new regulations for beauty devices" set to classify radiofrequency beauty devices as Class III medical devices, which has caused market instability [10][11] - The market has seen a shift in distribution, with Pollogen changing its Chinese distributor, which has led to the closure of various online stores [11][12]