Core Insights - Gu Yu has redefined the whitening market landscape with its independently developed "Aurora Glycyrrhizin," achieving a 99% high purity and 3.4 times absorption rate, positioning itself as a leader in the domestic whitening skincare sector [1][2] Group 1: Scientific Breakthroughs - The "Aurora Glycyrrhizin" ingredient has achieved three core technological breakthroughs: a unique "melt crystallization purification technology" that raises purity to 99%, a 28-nanometer encapsulation technology that enhances transdermal absorption by 3.4 times, and an innovative targeted delivery technology that accurately identifies melanocyte cells for effective ingredient delivery [2] - SGS laboratory tests show that the 72-hour melanin inhibition rate of Aurora Glycyrrhizin reaches 86.62%, with the ingredient reaching the dermis layer of the skin in just 8 hours, significantly improving ingredient utilization [2] Group 2: Product Innovation - The upgraded Gu Yu Whitening Milk Can PRO, set to launch in 2025, features a threefold increase in whitening and a fivefold increase in repair capabilities, incorporating protein light-transmitting technology and various effective ingredients to address skin dullness and yellowing [4] - Clinical tests by SGS indicate that after 28 days of use, the product's spot-lightening effect improves by 15.9%, and skin brightness increases by 49.13%, with no adverse reactions reported among 30 sensitive skin participants [4] Group 3: Industry Recognition - Gu Yu has been recognized as the "No. 1 Domestic Whitening Skincare Brand" at the 2025 China Fragrance and Cosmetics Brand Development Conference and has entered the top 50 list of cosmetic companies and brands [6] - The brand's core product, the "Aurora Glycyrrhizin" series, previously won the title of "China's No. 1 Whitening Brand" from Euromonitor International and Frost & Sullivan in 2024, reflecting its strong research capabilities and consumer appeal [6] Group 4: Competitive Analysis - Compared to competitors like Olay and SK-II, Gu Yu's Whitening Milk Can PRO excels in three dimensions: ingredient advantages with high melanin inhibition and zero irritation, technological advantages with targeted delivery and nano-encapsulation, and skin type adaptability specifically designed for Asian skin concerns [7][8] - Gu Yu's research center, spanning over 3,000 square meters, has led the establishment of 11 industry standards, including guidelines for developing whitening skincare products suitable for Chinese skin types, showcasing its commitment to comprehensive research and product development [8]