Core Insights - Gu Yu has redefined the whitening market landscape with its independently developed "Aurora Glycyrrhizin," achieving a 99% high purity and 3.4 times absorption rate, positioning itself as a leader in the domestic whitening skincare sector [1][2] Group 1: Scientific Breakthroughs - The "Aurora Glycyrrhizin" ingredient has achieved three core technological breakthroughs: a unique "melt crystallization purification technology" that raises purity to 99%, a 28-nanometer encapsulation technology that enhances transdermal absorption by 3.4 times, and an innovative targeted delivery technology that accurately identifies melanocyte cells for effective ingredient delivery [2] - SGS laboratory tests show that the 72-hour melanin inhibition rate of Aurora Glycyrrhizin reaches 86.62%, with the ingredient reaching the dermis layer of the skin in just 8 hours, significantly improving ingredient utilization [2] Group 2: Product Innovation - The upgraded Gu Yu Whitening Milk Can PRO, set to launch in 2025, features a threefold increase in whitening and a fivefold increase in repair capabilities, incorporating protein light-transmitting technology and various effective ingredients to address skin dullness and yellowing [4] - Clinical tests by SGS indicate that after 28 days of use, the product's spot-lightening effect improves by 15.9%, and skin brightness increases by 49.13%, with no adverse reactions reported among 30 sensitive skin participants [4] Group 3: Industry Recognition - Gu Yu has been recognized as the "No. 1 Domestic Whitening Skincare Brand" at the 2025 China Fragrance and Cosmetics Brand Development Conference and has entered the top 50 list of cosmetic companies and brands [6] - The brand's core product, the "Aurora Glycyrrhizin" series, previously won the title of "China's No. 1 Whitening Brand" from Euromonitor International and Frost & Sullivan in 2024, reflecting its strong research capabilities and consumer appeal [6] Group 4: Competitive Analysis - Compared to competitors like Olay and SK-II, Gu Yu's Whitening Milk Can PRO excels in three dimensions: ingredient advantages with high melanin inhibition and zero irritation, technological advantages with targeted delivery and nano-encapsulation, and skin type adaptability specifically designed for Asian skin concerns [7][8] - Gu Yu's research center, spanning over 3,000 square meters, has led the establishment of 11 industry standards, including guidelines for developing whitening skincare products suitable for Chinese skin types, showcasing its commitment to comprehensive research and product development [8]

Core Insights - The article discusses the impact of high-sugar diets on skin health, particularly among young people, leading to issues like dullness and enlarged pores, referred to as "takeout skin" [1] - It highlights three skincare products aimed at combating these issues, with a focus on their effectiveness in addressing glycation and skin dullness [1][8] Product Summaries 1. Gu Yu Light Water - Features proprietary whitening ingredient "Aurora Licorice" with a purity of 99%, enhancing safety and efficacy [1][2] - Demonstrates a 72-hour melanin inhibition rate of 86.62% and an efficiency of 115.54% according to SGS lab tests [2] - Utilizes advanced delivery technologies for targeted melanin blockage, effectively addressing glycation-related dullness [1][2] 2. Luxurious Gold Brick Water and Lotion - The product offers a visually appealing experience with gold flakes and a pleasant scent, but lacks specific anti-glycation ingredients [4] - Provides hydration but does not significantly improve skin brightness or address "takeout skin" issues [4] - May cause oiliness in users with oily skin, leading to a more pronounced appearance of pores [4] 3. Fresh Tea Water - A hydrating essence that is gentle on the skin, suitable for dry and sensitive skin types [6] - Lacks anti-glycation properties and does not effectively metabolize existing AGEs, resulting in minimal improvement in skin dullness [6] - Primarily serves as a basic moisturizer, requiring additional anti-glycation products for effective results [6] Conclusion - The Gu Yu combination is positioned as the only effective solution for "takeout skin," providing a straightforward approach to achieving a brighter complexion without the need for multiple products [8]

Group 1 - The core issue in the traditional whitening market for Chinese women includes ineffective whitening solutions leading to skin problems such as redness and peeling [1] - Three major gaps in the traditional whitening market are identified: harsh ingredients causing sensitivity, repair products lacking whitening efficacy, and international formulations not suitable for Asian skin [1] Group 2 - Gu Yu's upgraded whitening product, Gu Yu Whitening Milk Can PRO, emphasizes "whitening without irritation, stable repair," achieving a 3x increase in whitening and a 5x increase in repair efficacy based on SGS testing [2] - The product combines the effects of a whitening essence and a repair cream in one bottle [2] Group 3 - Gu Yu has developed a proprietary whitening ingredient, "Aurora Licorice," achieving breakthroughs in purity, penetration, and targeted action against melanin cells, with a 72-hour melanin inhibition rate of 86.62% [4] - The product also incorporates protein light-transmitting technology to combat skin dullness caused by glycation, oxidation, and light damage, resulting in a 15.9% improvement in spot reduction and a 49.13% increase in skin brightness [4] Group 4 - The product is suitable for sensitive skin, with a matrix of repair ingredients leading to a 27.09% reduction in redness after 7 days and a 21.25% improvement in skin texture after 14 days [5] - Clinical tests showed no adverse reactions among 30 sensitive skin participants, demonstrating the product's ability to provide simultaneous repair and whitening [5] Group 5 - Gu Yu has received multiple authoritative certifications, including being recognized as the top Chinese whitening brand for two consecutive years by international research firms [7] - The brand has also been included in the People's Daily "Brand Strong Country Plan," alongside leading companies like Moutai and JD.com, highlighting its market position [7] Group 6 - Compared to competitors like Olay, SK-II, and Shiseido, Gu Yu Whitening Milk Can PRO offers superior ingredient advantages, technological advancements, and suitability for Asian skin tones [9] - The product's unique formulation and delivery technology significantly enhance absorption and effectiveness compared to traditional whitening products [9] Group 7 - Gu Yu's research center, spanning over 3,000 square meters, leads the development of industry standards tailored for Chinese skin types, ensuring a comprehensive approach from research to product realization [10] - The product is positioned as an optimal solution for consumers seeking effective whitening combined with barrier repair [10]