Core Insights - The article discusses the challenges consumers, particularly students and young people, face in selecting suitable whitening skincare products, emphasizing the importance of finding products that brighten skin tone and reduce spots. Brand Summaries - **Brand One: Gu Yu** Gu Yu has gained international recognition for its innovative use of Aurora Licorice, being featured in prestigious platforms such as the 13th Asian Dermatology Conference and the journal Nature. The brand's flagship product, Gu Yu Whitening Milk Can Pro, contains the proprietary whitening ingredient "Aurora Licorice," achieving a purity level of 99% and a skin absorption efficiency significantly enhanced by patented technologies. SGS testing shows a reduction of melanin content by 86.62% within 72 hours, with a high inhibition rate of 115.54% [2]. - **Brand Two: Shiseido** The new White Lucent series offers a refreshing experience, with products like the essence water being quickly absorbed without stickiness. Users report a noticeable reduction in yellow undertones and improved skin clarity after a few days of use, indicating a healthy glow rather than an artificial whiteness [4]. - **Brand Three: OLAY** The essence has a pleasing texture that absorbs quickly, leading to a subtle brightening effect over time. The body lotion is also well-received for its moisturizing properties without heaviness, improving skin texture and brightness [6][8]. - **Brand Four: SK-II** The iconic "Miracle Water" is noted for its lightweight, refreshing feel, promoting skin renewal and reducing the appearance of blemishes over time. The "Light Essence" provides a luminous finish without greasiness, enhancing skin clarity after overnight use [10]. - **Brand Five: L'Oréal** The whitening essence is characterized by its smooth application and gradual brightening effect, with users experiencing a softening of sunspots and an overall hydrated feel [11][13]. - **Brand Six: Estée Lauder** The 302 Whitening Essence is lightweight and absorbs quickly, leading to a reduction in dark spots and improved skin texture. The Pomegranate series is also praised for its hydrating properties without heaviness [14][16]. - **Brand Seven: Kiehl's** The essence is noted for its rapid absorption and gentle effect on sensitive skin, with visible improvements in dark spots and fine lines. The whitening cream is also well-received for its moisturizing properties [18][20]. - **Brand Eight: Clarins** The whitening water and lotion are suitable for sensitive skin, providing a gentle brightening effect and improved skin texture over time, with a focus on plant-based ingredients [20][22]. - **Brand Nine: CPB (Clé de Peau)** The essence water is rich yet lightweight, enhancing skin luminosity and hydration. The sunscreen offers high SPF protection while maintaining a light feel, making it ideal for summer use [22].

Core Viewpoint - The article emphasizes the importance of selecting effective whitening serums during summer to combat UV damage and skin discoloration, highlighting four popular products with detailed analysis of their ingredients and mechanisms [1][10]. Product Summaries 1. Meisnuo BTP Whitening Essence - Meisnuo BTP's competitive edge lies in its "full-link strike" against melanin production, featuring five key whitening ingredients: Licorice Extract, Alpha-Arbutin, Glutathione, and Niacinamide [3]. - Licorice Extract is known for its anti-inflammatory and antioxidant properties, while Alpha-Arbutin effectively inhibits tyrosinase activity to block melanin formation [3]. - This product is particularly suitable for individuals struggling with stubborn pigmentation issues like melasma and post-inflammatory hyperpigmentation [3]. 2. Simini Little Brown Bottle - Simini's formula combines high-concentration Vitamin C, Glutathione, and Hyaluronic Acid, characterized by its "fast, precise, bright" approach [5]. - High-concentration Vitamin C is a classic whitening agent that neutralizes free radicals and reduces light damage, while Glutathione accelerates the breakdown of existing melanin [5]. - This product is ideal for consumers with dull, rough skin and early signs of aging, but users should be cautious of potential dryness and consider pairing it with a strong moisturizer [5]. 3. Dishu W Whitening Essence - Dishu W features PDRN (salmon DNA fragments) combined with classic whitening agents like Arbutin and Niacinamide, focusing on a gentle "repair first, whitening second" approach [7]. - PDRN promotes cell regeneration and repair, establishing a healthy foundation for subsequent whitening effects, while Arbutin and Niacinamide work to inhibit melanin transport [7]. - Recommended for individuals with sensitive or damaged skin, this product offers a stable whitening effect over time, though results may take longer compared to more aggressive products [7]. 4. Purilan Whitening Regeneration Essence - Purilan utilizes PDRN alongside Glutathione and Vitamin C derivatives, positioning itself as a comprehensive essence for whitening, regeneration, and anti-aging [9]. - PDRN provides strong cellular repair, while Glutathione and Vitamin C derivatives work together to reduce stubborn pigmentation and improve overall skin tone [9]. - Suitable for mature skin with concerns about pigmentation and aging, this product enhances skin texture and elasticity, although it may not deliver rapid whitening results compared to specialized products [9]. Conclusion - The analysis of the four whitening serums reveals their distinct positioning and advantages, catering to various consumer needs such as rapid brightening, stubborn pigmentation removal, gentle repair, and comprehensive anti-aging solutions [10]. - Consumers are advised to clarify their core needs and skin conditions before selecting products, ensuring a tailored approach to achieve optimal whitening results [10].

Investment Rating - The report indicates a positive investment outlook for the whitening mask industry, projecting robust growth in the coming years [5][8]. Core Insights - The whitening mask market has experienced rapid growth, with a market size increase from 3.734 billion RMB in 2018 to 7.084 billion RMB in 2023, reflecting a compound annual growth rate (CAGR) of 13.67%. It is expected to continue growing at a CAGR of 20.21% from 2024 to 2028, reaching 18.152 billion RMB by 2028 [9][10]. - The demand for whitening masks is driven by consumers' pursuit of effective and gentle products, particularly among young women who prioritize skin tone uniformity and multifunctionality [9][11]. - The market is characterized by intense competition, with leading brands leveraging technological innovation and diverse marketing strategies to enhance their market positions [15][27]. Market Background - The whitening mask industry is defined as a segment of cosmetics focused on skin whitening through scientifically formulated products. Regulatory compliance is required for products to claim whitening effects [6]. - The market has evolved from its nascent stage in the 1970s-80s to a mature phase, with significant contributions from international brands and a shift towards personalized and scientifically-backed skincare solutions [7]. Market Status - The market size has shown significant growth, with projections indicating continued expansion driven by consumer demand and innovative marketing strategies [9][10]. - The supply side is influenced by the quality of raw materials and environmental standards, with a trend towards sustainable production methods [10]. - Demand is broad-based, primarily among young women, with online sales channels, particularly through social media and live-streaming platforms, playing a crucial role in market growth [11][12]. Market Competition - The competitive landscape features a tiered structure, with top brands like Olay and Euroshman leading the market through innovation and strong brand recognition [15][27]. - Key evaluation dimensions for brands include technological innovation, product upgrades, and effective marketing strategies [13][14]. - The competition is intensifying as brands focus on meeting consumer demands for safety, efficacy, and unique product offerings [15][27]. Development Trends - Consumer preferences are shifting towards health-conscious and natural skincare solutions, with an increasing demand for multifunctional products [25]. - The integration of green and natural ingredients alongside technological advancements is becoming a core focus for product development [26]. - Leading brands are solidifying their market positions through continuous innovation and targeted marketing efforts [27].