（来源：Wind） 分季度看，公司第一季度营收3.01亿元，同比大幅下降26.39%，为上市以来单季度最大营收降幅；净利 润0.91亿元，同比下降39.77%。 同时，公司第二季度营收5.62亿元，同比微增5.9%，主要依赖化妆品类产品线上推广拉动；但净利润 1.38亿元，同比仍下滑26.72%，毛利率同比下降0.78个百分点。 本报（chinatimes.net.cn）记者张斯文 于娜 北京报道 十月的哈尔滨凉意初显，而敷尔佳投资者的心似乎已跌入冰点。 2025年半年报显示，这家有"医美面膜第一股"之称的企业遭遇了营收与净利润的双双下滑——营业收入 下降8.15%至8.63亿元，净利润更是暴跌32.54%至2.30亿元。这样的业绩表现创下"上市以来最差"纪 录。 具体来看，公司营业收入从2024年同期的9.40亿元降至8.63亿元，同比下降8.15%，为上市以来首次半 年度营收负增长。同期，公司归母净利润从3.41亿元降至2.30亿元，同比降幅扩大至32.54%，扣非净利 润更是近乎腰斩下降幅度高达48.66%，盈利水平创上市以来同期最低。 作为敷尔佳起家的基本盘，医疗器械类产品（如医用透明质酸钠修复贴）上 ...

Investment Rating - The report indicates a positive investment outlook for the whitening mask industry, projecting robust growth in the coming years [5][8]. Core Insights - The whitening mask market has experienced rapid growth, with a market size increase from 3.734 billion RMB in 2018 to 7.084 billion RMB in 2023, reflecting a compound annual growth rate (CAGR) of 13.67%. It is expected to continue growing at a CAGR of 20.21% from 2024 to 2028, reaching 18.152 billion RMB by 2028 [9][10]. - The demand for whitening masks is driven by consumers' pursuit of effective and gentle products, particularly among young women who prioritize skin tone uniformity and multifunctionality [9][11]. - The market is characterized by intense competition, with leading brands leveraging technological innovation and diverse marketing strategies to enhance their market positions [15][27]. Market Background - The whitening mask industry is defined as a segment of cosmetics focused on skin whitening through scientifically formulated products. Regulatory compliance is required for products to claim whitening effects [6]. - The market has evolved from its nascent stage in the 1970s-80s to a mature phase, with significant contributions from international brands and a shift towards personalized and scientifically-backed skincare solutions [7]. Market Status - The market size has shown significant growth, with projections indicating continued expansion driven by consumer demand and innovative marketing strategies [9][10]. - The supply side is influenced by the quality of raw materials and environmental standards, with a trend towards sustainable production methods [10]. - Demand is broad-based, primarily among young women, with online sales channels, particularly through social media and live-streaming platforms, playing a crucial role in market growth [11][12]. Market Competition - The competitive landscape features a tiered structure, with top brands like Olay and Euroshman leading the market through innovation and strong brand recognition [15][27]. - Key evaluation dimensions for brands include technological innovation, product upgrades, and effective marketing strategies [13][14]. - The competition is intensifying as brands focus on meeting consumer demands for safety, efficacy, and unique product offerings [15][27]. Development Trends - Consumer preferences are shifting towards health-conscious and natural skincare solutions, with an increasing demand for multifunctional products [25]. - The integration of green and natural ingredients alongside technological advancements is becoming a core focus for product development [26]. - Leading brands are solidifying their market positions through continuous innovation and targeted marketing efforts [27].