Group 1 - The "I Am the Chef" national cooking competition initiated by Suning.com aims to create a culinary feast that integrates "play, learn, buy, and eat" for consumers, coinciding with the upcoming National Day and Mid-Autumn Festival [1][3] - The competition will take place from September 29 to December 26, covering 26 key cities and over 300 offline events, supported by various culinary associations and sponsors [1][3] - The competition consists of city-level contests where participants can compete for a total prize of 200,000 yuan, with winners advancing to the finals for a chance to win a national chef certificate and a 20,000 yuan reward [3] Group 2 - The event is designed to enhance consumer engagement by providing immersive experiences, such as live cooking demonstrations and food tastings, which have been well-received by attendees [5][6] - Suning.com is shifting consumer focus from merely purchasing products to seeking experiences, atmospheres, and emotions, aiming to transform stores into social experience centers centered around food [8] - The company is also launching a series of localized and themed activities to kick off the Double 11 shopping festival, starting with the "Home Appliance Benefit Day" on September 30, and enhancing offline consumption experiences through events like the "Honor of Kings" city championship [8]