Core Insights - The demand for down jackets is increasing as winter approaches, but issues such as filling material fraud, label falsification, and chaotic standards are causing confusion for consumers [1][10] - JD Fashion has launched a "2025 Down Jacket Purchasing White Paper" to clarify the core principles of warmth in down jackets and provide transparent, authoritative guidance for consumers [1][3] Group 1: Down Jacket Warmth Principles - The warmth performance of down jackets is determined by multiple factors including filling type, down content, loftiness, filling amount, cleanliness, and fabric functionality [3] - JD's quality standard sets a baseline of 85% down content, exceeding the national standard of 50% [3] - Loftiness is rated with higher values indicating better warmth efficiency, with JD's standard defining A-grade at 650FP and AAA-grade products reaching over 800FP [3] Group 2: Fabric and Craftsmanship Standards - The white paper outlines basic functionalities such as windproof, water-repellent, and anti-static, as well as advanced technologies like oil and stain resistance, waterproof breathability, and durability features [5] - JD's quality standards provide clear grading for these functionalities, with AAA-grade products having a breathability rate of ≤5mm/s for effective cold wind blockage [5] Group 3: Consumer Experience and Shopping Initiatives - To meet rising consumer demands for high-quality apparel, JD Fashion has introduced a channel that emphasizes high-standard fabric quality and overall craftsmanship [7] - The "Down Jacket Super Category Day" event will offer significant discounts from November 4 to November 7, including coupons for purchases over specific amounts [10] Group 4: Industry Collaboration and Standards - JD has collaborated with industry leaders and brands to establish a collective standard for down jacket warmth performance, categorizing jackets into four temperature-based levels: "mild cold," "small cold," "big cold," and "severe cold" [9] - Each level provides clear parameter suggestions and representative products, enabling consumers to easily match their needs with suitable options [9]