Core Viewpoint - The down jacket market is experiencing a sales peak as temperatures drop, but consumers face issues with misleading product claims and poor quality materials, leading to a rise in complaints about counterfeit down products [1][2][3]. Group 1: Market Issues - The most common fraudulent practice in the down jacket market is substituting "silk" for "down," which significantly reduces the warmth and quality of the product [2]. - Despite the implementation of a new national standard in 2022 requiring clear labeling of down content, some merchants still mislead consumers by using low-cost "silk" to imitate high-priced "down" [2][3]. - Consumers have reported purchasing jackets labeled as down, only to find they contain synthetic materials, leading to dissatisfaction and health concerns due to poor insulation [2][3]. Group 2: Consumer Complaints - Many consumers have encountered difficulties in returning or exchanging products after discovering they were misled about the down content, with platforms often failing to uphold their promises of compensation [4]. - Complaints include instances where consumers received jackets filled with lower-quality materials than advertised, such as duck down instead of goose down, which is harder to distinguish visually [3][4]. - The challenges in consumer rights protection are exacerbated in e-commerce, where merchants may become unresponsive, and platforms may evade responsibility [4][5]. Group 3: Legal and Consumer Rights - Legal experts emphasize the importance of preserving evidence such as order confirmations and product descriptions to support claims against fraudulent practices [5]. - Consumers are advised to first report issues to e-commerce platforms for immediate resolution and then pursue claims against merchants if necessary [5]. - In cases of fraud, consumers can report to market regulatory authorities or consumer associations to seek compensation [5].