Core Insights - The winter season has led to a surge in down jacket sales, with budget options under 300 yuan becoming popular, raising concerns about their authenticity [1] - The true cost structure of down jackets includes raw materials, labor, and additional expenses, with down filling accounting for a significant portion of the core cost [1][2] - The price of down filling varies significantly, with white duck down costing between 420 to 550 yuan per kilogram and white goose down ranging from 840 to 1200 yuan per kilogram [2] - The core cost of a down jacket filled with 150 grams of white duck down is estimated to be between 126 to 247.5 yuan, suggesting that a reasonable selling price should not be below 300 yuan [2] - The industry has seen an emergence of high-quality, cost-effective down jackets due to market competition, although low prices do not always equate to low quality [2] - Misleading practices, such as using inferior materials labeled as down, are prevalent in the industry, prompting the establishment of new standards to protect consumer rights [3] - Factors influencing down jacket pricing include brand positioning, climate conditions, and market supply and demand [3]

随着冬季来临，羽绒服销售进入旺季。各网购平台数据显示，今年"双11"期间，百元价位的羽绒服 正在成为销量主力军。然而，一则"300元以下买不到真羽绒服"的话题，让不少消费者陷入选购焦虑。 有店主直言"这个价位买的都是'飞丝'而非真羽绒"。 一件羽绒服的成本到底是多少？价格是不是判断羽绒服真伪的唯一标准？低价羽绒服背后藏着哪 些"猫腻"？记者采访了业内专家。 要想搞清楚300元以下的羽绒服是真是假，先要弄明白羽绒服的真实成本构成。中国羽绒工业协会 信息部主任祝炜介绍，羽绒服的核心成本包括羽绒原料、面料辅料和人工三方面，此外还有设计开发、 仓储物流、渠道营销和税费等。根据羽绒服填充羽绒的质和量、工艺复杂程度、面辅料材质等的不同， 羽绒在核心成本中所占的比重有较大区别。通常情况下，若填充物为鹅绒，羽绒成本占衣服核心成本的 35%至70%，一般为一半左右；若为鸭绒，则占核心成本的15%至65%，一般为三成到四成。作为核心 成本之一，不同类型的羽绒服在充绒量上也有较大差别。根据长短款式和穿着场景不同，轻薄羽绒服充 绒量仅50克至80克，正常厚度的约为100克至200克，而加厚款或中长款多在250克以上。 低价是否一定低 ...