Core Insights - The winter season has led to a surge in down jacket sales, with budget options under 300 yuan becoming popular, raising concerns about their authenticity [1] - The true cost structure of down jackets includes raw materials, labor, and additional expenses, with down filling accounting for a significant portion of the core cost [1][2] - The price of down filling varies significantly, with white duck down costing between 420 to 550 yuan per kilogram and white goose down ranging from 840 to 1200 yuan per kilogram [2] - The core cost of a down jacket filled with 150 grams of white duck down is estimated to be between 126 to 247.5 yuan, suggesting that a reasonable selling price should not be below 300 yuan [2] - The industry has seen an emergence of high-quality, cost-effective down jackets due to market competition, although low prices do not always equate to low quality [2] - Misleading practices, such as using inferior materials labeled as down, are prevalent in the industry, prompting the establishment of new standards to protect consumer rights [3] - Factors influencing down jacket pricing include brand positioning, climate conditions, and market supply and demand [3]

Core Insights - The winter season has led to a surge in down jacket sales, with budget options under 300 yuan becoming popular, raising concerns about quality among consumers [1] - The true cost of down jackets includes raw materials, labor, and additional expenses, with the filling material significantly impacting the overall cost [1][2] - The price of down materials varies, with white duck down costing between 420 to 550 yuan per kilogram and white goose down ranging from 840 to 1200 yuan per kilogram [2] - The core cost of a down jacket filled with 150 grams of white duck down is estimated to be between 126 to 247.5 yuan, suggesting that a reasonable selling price should not be below 300 yuan [2] - The industry has seen an increase in high-quality, cost-effective down jackets due to market competition, although low prices do not always equate to low quality [2][3] - Misleading practices, such as using inferior materials labeled as down, are prevalent in the industry, prompting the establishment of new standards to protect consumers [3] Cost Structure - The core cost of down jackets consists of down material, fabric, labor, and other factors like design, logistics, and taxes [1] - The proportion of down material in the total cost varies significantly based on the type of down used and the complexity of the garment [1] - For jackets filled with goose down, the down cost typically accounts for 35% to 70% of the core cost, while for duck down, it ranges from 15% to 65% [1] Industry Standards - A new standard was introduced to differentiate between genuine down products and inferior substitutes, aiming to protect consumer rights and promote market health [3] - The term "waterfowl silk" has been adopted to prevent confusion between down and lower-quality materials, ensuring clearer labeling in the market [3]