Core Viewpoint - The launch of the "Master Puff" series by Bosideng at Paris Fashion Week signifies a successful exploration of the "light warmth" quality of down jackets and represents a meaningful step in the brand's global expansion [1][8]. Group 1: Product Innovation - The "Master Puff" series breaks the traditional heavy and bulky image of down jackets, featuring a structured silhouette with intricate three-dimensional tailoring and layered stitching [7]. - The use of high-loft, high-quality down with fewer impurities, combined with ultra-light and soft babyskin fabric, effectively locks in warmth while reducing weight [7]. - The innovative filling structure allows for precise filling in key areas while leaving non-core areas cleverly "blank," achieving a balance between warmth and lightness [7]. Group 2: Brand Positioning - The choice to unveil the "Master Puff" series during Paris Fashion Week reflects Bosideng's confident stance as a Chinese brand entering the global market, focusing on contemporary consumer attitudes towards a relaxed lifestyle [8]. - The series emphasizes that down jackets are not merely tools for warmth but also fashion statements that express individuality and enjoyment of life [8]. Group 3: Brand Story and Vision - The "Master Puff" series marks a new chapter in Bosideng's brand story, showcasing 49 years of dedication, passion, and relentless innovation in elevating down jackets beyond basic functionality [10]. - The ultimate goal of the company is to transcend physical warmth, aiming for deeper emotional resonance and experience, making each down jacket a source of warmth, confidence, and freedom of expression [10]. - Bosideng's journey, starting in Paris, represents not just a transformation of clothing but a refresh of industry perceptions and the realization of a Chinese brand's global ambitions [12].