Core Viewpoint - The article discusses the limitations and challenges faced by corporate public relations (PR) teams, emphasizing that the ultimate decision-making power often lies with the company owners rather than the PR professionals [3][6][12]. Group 1 - Many companies view PR as a secondary function, only valuable when crises arise, leading to a lack of respect for PR professionals [10][11]. - The perception that PR can control public sentiment is misguided; in reality, PR teams often have limited authority and must cater to the whims of their bosses [13][20][23]. - The primary role of PR is to manage the expectations and satisfaction of the company owner, rather than to enhance the company's public image [26][48]. Group 2 - PR professionals are often seen as mere conduits for the owner's messages, lacking the autonomy to implement their strategies [24][51]. - The article highlights that many PR teams are not engaged in genuine public relations but rather in managing upward to satisfy their employers [52][54]. - The irony is that while PR is expected to mitigate damage, they are also the first to be blamed when things go wrong, often becoming scapegoats for the owner's decisions [58][62].