Core Viewpoint - The article discusses the internal conflict within the Wahaha Group following the departure of Zong Fuli, leading to the emergence of two competing brands, "Wahao Zong" and "Wahao Zhi," each backed by different factions of the Zong family [14][15][26]. Group 1: Brand Competition - The two factions are represented by Zong Fuli's "Wahao Zong" and Zong Zehou's "Wahao Zhi," both of which have similar products but different branding strategies [1][15]. - Zong Zehou's "Wahao Zhi" adopts a grassroots approach with zero franchise fees and incentives for distributors, contrasting with Zong Fuli's more modern and technology-driven strategy [4][18]. - The competition is characterized by a struggle for market share, with both brands targeting the same consumer base and distribution channels [19][24]. Group 2: Market Strategy - "Wahao Zhi" has already begun its recruitment of distributors, with 300 county-level distributors secured, while "Wahao Zong" is still in the early stages of market entry [4][20]. - Zong Zehou's strategy focuses on low barriers to entry and high commission rates to attract distributors, while Zong Fuli's approach has been criticized for reducing channel profits [18][23]. - The internal conflict has led to a tense atmosphere in the market, with distributors caught between the two brands and motivated by profit potential [24][26]. Group 3: Industry Implications - The split within the Zong family reflects broader issues of succession and brand management in the beverage industry, highlighting the challenges faced by second-generation leaders [25][26]. - The outcome of this internal battle could significantly impact the beverage market, as any supply disruptions from Wahaha could allow competitors to gain market share [24][26]. - The competition between "Wahao Zong" and "Wahao Zhi" may lead to a restructuring of the beverage industry, pushing both brands to adapt to consumer and distributor needs [26][27].