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这下,长剧真要靠海外了
3 6 Ke· 2025-11-28 05:56
Core Insights - The perception of Chinese dramas overseas has shifted from being a mere "face-saving" exercise to a significant revenue-generating business, with platforms and production companies increasingly prioritizing international distribution as a key growth area [1][3][4] Industry Trends - Major platforms like iQIYI are now highlighting overseas business as a crucial growth driver, with AI, international expansion, and user experience identified as three key focus areas [1] - The overseas revenue from Chinese dramas is becoming a vital part of income for production companies, with some companies reporting overseas revenue growth of 2.5 times year-on-year [4][5] Revenue Potential - The revenue range for selling a Chinese drama overseas varies significantly, with lesser-known dramas fetching around $100,000 per episode, while popular dramas can sell for several million dollars [3][6] - For instance, a drama starring a popular actress can sell for $400,000 for a 40-episode series, translating to nearly 30 million RMB [4] Market Dynamics - Thailand is identified as the strongest market for Chinese dramas in Southeast Asia, with prices for dramas reaching several thousand dollars per episode [9][11] - In contrast, traditional markets like Taiwan have seen a decline in prices, with current offers being significantly lower than in previous years [11] Strategic Collaborations - Companies are exploring joint productions for overseas markets, which allows for more diverse content and revenue streams [15] - Collaborations with platforms like Disney+ and WeTV are becoming common, enhancing the promotional and revenue potential for Chinese dramas [8][19] Emerging Opportunities - The popularity of BL (Boys' Love) dramas is creating new revenue avenues, with significant earnings from merchandise and fan events [17] - Platforms are also focusing on effective marketing strategies for overseas releases, adapting successful domestic promotional methods for international audiences [19] Conclusion - The landscape for Chinese dramas in international markets is evolving, with significant revenue opportunities and strategic collaborations paving the way for future growth [20]