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OpenAI为ChatGPT新增购物功能,进一步挑战谷歌搜索地位
3 6 Ke· 2025-04-29 03:58
Core Viewpoint - OpenAI has introduced a new shopping feature for ChatGPT, allowing users to receive product recommendations and purchase options, aiming to compete with Google [1][3]. Group 1: New Shopping Feature - The shopping feature will be available to all users without the need for account login, but transactions will redirect users to merchant websites for payment [1]. - ChatGPT users perform over 1 billion web searches weekly across various categories, including beauty, home goods, and electronics [1]. - The feature provides personalized recommendations based on user preferences and online product reviews [1][4]. Group 2: Comparison with Google Shopping - The new shopping experience in ChatGPT shares similarities with Google Shopping, displaying retailer lists and purchase buttons without paid rankings [3]. - OpenAI emphasizes that its search results are not influenced by advertisements or commercial sponsorships, contrasting with Google Shopping's model [3]. Group 3: Product Recommendation Mechanism - ChatGPT's recommendation system is designed to be more personalized and conversational, rather than relying solely on keyword matching [3]. - Users can specify preferences, and the system will remember these for future recommendations [3][4]. Group 4: Revenue Sharing and Future Plans - The revenue-sharing model for online publishers remains unclear, as ChatGPT aggregates reviews from multiple sources [5]. - OpenAI is exploring various collaboration models for revenue sharing but prioritizes user experience and quality recommendations [5]. - The company has ambitious revenue goals, aiming for $125 billion by 2029, with current revenue projections for 2024 being under $4 billion [5]. Group 5: Competitive Landscape - OpenAI's competitors, such as Perplexity, have already launched in-app shopping features, indicating a growing trend in AI search capabilities [6].