本文为IPO早知道原创 作者｜ Stone Jin 微信公众号｜ipozaozhidao BeBeBus包含至少一件核心产品的订单的平均交易金额保持在2,400元以上。 据IPO早知道消息，不同集团日前已通过港交所聆讯并于9月11日披露通过聆讯后的资料集，预计将于本月下旬正式 在港交所主板挂牌上市，中信证券和海通国际担任联席保荐人。 成立于2018年的不同集团作为一家家庭生活产品科技公司，于2019年创立BeBeBus品牌，战略性切入高端育儿产 品市场。截至目前，BeBeBus已从最初的婴儿推车、儿童安全座椅、婴儿床、餐椅四大核心产品，逐步延展到亲子 出行、亲子睡眠、亲子喂养和卫生护理四大关键场景。 根据弗若斯特沙利文的资料，按2024年GMV计算，BeBeBus在中国面向中高端消费者的耐用型育儿产品品牌中排 名第一。 在BeBeBus看来，其专门面向追求独立、欣赏贴心设计并关注实用功能性的新生代父母——通过细致观察他们的偏 好和需求，专注于打造产品，让父母在陪伴孩子的每时每刻均收获独特育儿体验；将创新设计和跨行业专业知识融 入美学及品质中，使得BeBeBus打造的育儿产品重新定义用户体验。 譬如，在创新设计 ...

Core Viewpoint - Butong Group is advancing its IPO process with a focus on high-end parenting products through its BeBeBus brand, which has established a strong market presence and is expanding internationally [2][3][11]. Group 1: Company Overview - Butong Group, founded in 2018, specializes in family lifestyle products and launched the BeBeBus brand in 2019, targeting the high-end parenting market [3]. - BeBeBus has expanded its product range from four core items to cover key parenting scenarios, including travel, sleep, feeding, and hygiene [3]. Group 2: Market Position and Product Innovation - According to Frost & Sullivan, BeBeBus ranks first in China among durable parenting product brands aimed at mid-to-high-end consumers based on 2024 GMV [4]. - BeBeBus targets new-generation parents who value independent design and practical functionality, focusing on enhancing the parenting experience through innovative design and cross-industry expertise [6]. Group 3: Product Features and Recognition - BeBeBus is among the first brands globally to introduce smart children's car seats and has received international recognition for its product designs, including over 50 design awards [8]. - The average transaction amount for BeBeBus's core products has remained above 2,400 yuan from 2022 to mid-2023, reinforcing its premium positioning [9]. Group 4: Customer Engagement and Sales Performance - As of June 30, 2025, BeBeBus has over 3 million members, with repurchase rates on its private platform increasing from 45.7% in 2022 to 52.3% in mid-2023 [9]. - The company opened its first experience store in Ningbo in 2023 and has partnered with leading retailers and distributors across over 300 cities [9]. Group 5: Global Expansion Strategy - Butong Group has established BeBeBus USA and BeBeBus Indonesia as part of its strategy to enter North American and Southeast Asian markets [11]. - The company has launched a new website to enhance international online sales and has set up subsidiaries in the U.S. and Indonesia for localized distribution [11]. Group 6: Financial Performance - Butong Group's revenue grew from 507 million yuan in 2022 to 1.249 billion yuan in 2024, with a 24.7% increase in the first half of 2025 compared to the same period in 2024 [13]. - The adjusted net profit increased from 9.77 million yuan in 2022 to 111 million yuan in 2024, with a 73.3% rise in the first half of 2025 [15]. Group 7: IPO Fund Utilization - The net proceeds from the IPO will be primarily used to enhance production capacity, expand international market influence, brand activities, new product development, and general corporate purposes [17].