Core Viewpoint - The China Securities Regulatory Commission (CSRC) has approved the overseas listing application of BUTONG GROUP, allowing the company to issue up to 16,188,600 shares on the Hong Kong Stock Exchange [3][6]. Group 1: Company Overview - BUTONG GROUP submitted its prospectus for listing on January 2, 2025, but it has since "expired," which is a normal mechanism of the Hong Kong Stock Exchange requiring updated financial data [3][6]. - The company was established in September 2023 with a registered capital of $30 million, and its sole shareholder is a Hong Kong-registered investment company [3][6]. Group 2: Financial Performance - BUTONG GROUP reported revenues of approximately 507 million yuan, 852 million yuan, and 884 million yuan for the years 2022, 2023, and the first three quarters of 2024, respectively [7]. - The adjusted net profits for the same periods were approximately 9.97 million yuan, 59.25 million yuan, and 73.57 million yuan, while the adjusted EBITDA figures were about 39.31 million yuan, 117 million yuan, and 134 million yuan [7]. Group 3: Product and Market Focus - The company's revenue primarily comes from children's safety seats and baby strollers, with the revenue contribution from children's safety seats being approximately 27.8%, 22.1%, and 15.6% for the respective years [7]. - The revenue contribution from baby strollers and accessories was approximately 24.6%, 19.5%, and 20.0% for the same periods [7]. Group 4: Funding History - BUTONG GROUP has completed multiple funding rounds, including 30 million yuan in A round financing in November 2020, 36 million yuan in A+ round financing in January 2021, and 140 million yuan in B round financing in August 2021 [8][9]. - The post-investment valuation after the B round financing was approximately 2 billion yuan, with a share price of 25.58 yuan [8]. Group 5: Corporate Governance - Wang Wei serves as the Executive Director and Chairman of BUTONG GROUP, while Shen Ling is the Executive Director and CEO [9]. - Other key executives include CFO Lin Junjie and Secretary of the Board Yan Dong [9].

Core Viewpoint - BUTONGGROUP has been approved for an overseas listing in Hong Kong, issuing 16.19 million shares, indicating a significant step in its growth strategy in the high-end parenting product market [1]. Business Model and Market Position - BUTONGGROUP focuses on the high-end parenting product market, with its BeBeBus brand emphasizing "creating differences for children." The product range includes travel, sleep, feeding, and hygiene care [2]. - The company employs cross-industry R&D, utilizing technologies from automotive and consumer electronics sectors, such as Cobra memory foam in child safety seats and aerospace-grade magnesium alloy in strollers [2]. - The marketing system is user-centric, achieving a private domain platform repurchase rate of 53.6% as of September 30, 2024 [2]. - However, the business model is heavily reliant on the BeBeBus brand, posing risks if brand reputation is compromised. R&D expenditure as a percentage of revenue has decreased from 3.2% in 2022 to 1.8% in the first three quarters of 2024, potentially impacting future innovation [2]. Revenue Growth and Composition - BUTONGGROUP's revenue has surged by 173% over three years, from 507 million yuan in 2022 to 884 million yuan in the first three quarters of 2024, with a year-on-year growth of 57.6% [3]. - The travel segment remains the primary revenue source, although its share has declined from 64.1% to 47.0%. The infant care segment has seen rapid growth, increasing from 42 million yuan in 2022 to 270 million yuan in the first three quarters of 2024, a more than fivefold increase [3]. - Despite the growth, there are signs of slowing momentum, with the year-on-year growth rate decreasing from 68% in 2023 to 57.6% in 2024 [3]. - Online sales account for 72.3% of total revenue in the first three quarters of 2024, indicating a significant dependency on e-commerce platforms [3]. Profitability and Financial Performance - The company has transitioned from a net loss of 21.23 million yuan in 2022 to a net profit of 46.42 million yuan in the first three quarters of 2024, with adjusted net profits showing even more substantial growth [4]. - However, the profit increase is influenced by non-recurring gains, such as adjustments for redeemable preferred stock interest, which raises questions about the sustainability of actual profit levels [4]. - The net profit margin improved to 5.2% in the first three quarters of 2024, up from 3.2% in 2023, but remains relatively low [4][8]. Gross Margin and Cost Structure - The gross margin has remained high, recorded at 47.7%, 50.2%, and 49.5% from 2022 to the first three quarters of 2024, primarily due to high-end product positioning and cost control [6]. - However, fluctuations in raw material prices pose a risk to maintaining these margins, with aluminum alloy prices increasing from 14,600 yuan to 19,500 yuan per ton between 2019 and 2023 [6]. Customer and Supplier Concentration - The company has a high customer concentration, with the top five customers accounting for 34.2% of revenue in the first three quarters of 2024, which could pose risks if major customers reduce orders [11]. - Supplier concentration is also significant, with the top five suppliers representing 43.8% of procurement, raising concerns about quality control and cost management [13]. Management Team - The management team, led by Chairman Wang Wei and co-founder Shen Ling, has relevant experience in brand positioning and sales within the parenting product sector [15][16]. - Wang Wei has a background in consumer brand management and strategic planning, while Shen Ling has extensive experience in sales and marketing in the industry [17]. Conclusion - BUTONGGROUP is positioned in a growing market with significant revenue growth and a strong brand. However, it faces challenges related to customer and supplier concentration, reliance on a single brand, and the sustainability of its profitability. The management team's experience may help navigate these challenges as the company pursues its IPO and expansion plans [20].

Core Viewpoint - The company Different Group, the parent of the high-end parenting product brand BeBeBus, is planning to list on the Hong Kong Stock Exchange, indicating its growth ambitions and the potential for increased capital support in the high-end parenting product market [1][3]. Financial Performance - Different Group reported steady revenue growth, achieving revenues of RMB 507.02 million in 2022, RMB 852.10 million in 2023, and RMB 884.27 million in the first three quarters of 2024, with a stable gross margin around 50% [2]. - The net profit increased from RMB 27.22 million in 2023 to RMB 46.42 million in the first three quarters of 2024, reflecting strong operational performance [2]. Product Segmentation - In the first three quarters of 2024, revenue from different product categories was as follows: RMB 416 million from travel products (47.0%), RMB 147 million from sleep products (16.6%), RMB 51 million from feeding products (5.8%), and RMB 270 million from infant care products (30.6%) [3]. Market Positioning - BeBeBus has established itself as a leading player in the high-end parenting product sector, leveraging superior product quality, precise market positioning, and efficient operational management to attract a significant consumer base [3]. - The upcoming IPO is expected to provide BeBeBus with additional capital and market opportunities, positioning it to further capitalize on the growth of the Chinese parenting product market [3].

一周IPO动态，覆盖港股、美股、A股。 本文为IPO早知道原创 作者｜C叔 微信公众号｜ipozaozhidao 布鲁可 港股｜上市在即 据IPO早知道消息，Bloks Group Limited（布鲁可集团有限公司，以下简称"布鲁可"）计划于2025 年1月10日正式以"0325"为股票代码在港交所主板挂牌上市。 布鲁可计划在本次IPO中发行24,120,300股股份。其中，香港公开发售2,412,300股股份，国际发售 21,708,000股份。按每股55.65港元至60.35港元的招股区间计算，布鲁可的IPO市值预计介于 134.38亿港元至145.73亿港元。 值得注意的是，布鲁可在本次IPO中引入了景林投资、UBS和富国基金三大基石投资者，累计认购 5000万美元——其中，景林投资和UBS分别认购2000万美元，富国基金及其全资附属公司累计认购 1000万美元。 IPO前，布鲁可还已获得君联资本、源码资本、云锋基金、金亿投资、君智咨询、中视金桥、浙大网 新、高榕创投等知名机构的投资。 成立于2014年的布鲁可现已成为中国最大、全球第三大的拼搭角色类玩具企业。2023年，布鲁可实 现约18亿元GMV， ...

在 BeBeBus 看来，其 专门面向追求独立、欣赏贴心设计并关注实用功能性的新生代父母 ——通过 细致观察他们的偏好和需求，专注于打造产品，让父母在陪伴孩子的每时每刻均收获独特育儿体验； 将创新设计和跨行业专业知识融入美学及品质中，使得BeBeBus打造的育儿产品重新定义用户体 验。 譬如，在创新设计上，BeBeBus是全球首批推出智能儿童安全座椅的品牌之一，而其Art+ 艺术家系 列 婴儿推车和Soft+ 舒睡家儿童枕 因其有效的脊椎保护设计而获得了国际脊骨神经科学会的认证； 在跨学科融合上，BeBeBus的儿童安全座椅采用汽车座椅常用的Cobra记忆棉、亦采用在汽车行业 中常见的易护理防水面料、婴儿推车车架则采用航空级镁合金打造；在美学设计上，BeBeBus 已荣 获50多个国内外设计大奖，包括中国优秀工业设计奖和德国红点奖等。 正是基于品质、功能以及美观的特性， 2 022 年、2 023 年以及2 024 年前三季度， BeBeBus 包含 至少一件核心产品的订单的平均交易金额保持在2,400元以上 ，进一步奠定了其高端的定位。 按2023年GMV计算，BeBeBus是中国最畅销的耐用型高端育儿产品 ...